Is Smirnoff Full of Shit?

shaolintiger

Rob Campbell of cynic - a conversation starting company has called me out on my previous post and quite fairly suggests that Smirnoff are only interested in the purity of their distillation process and not the purity of the environment that we live in. I still live in hope that what we are seeing may well be a small but nonetheless tectonic shift in the future of branding values.

I'll be very disappointed if its a case of greenwashing as has been extensively documented by my esteemed colleague and one of the smartest planners in the business John Grant, on his ace blog Greenormal. But it remains to be seen if Diageo, the parent company of Smirnoff is to use this as an ignition point for their brand. Otherwise it would only be appropriate to add the usual film disclaimer at the end of the commercial that: Any characters and incidents portrayed and the names herein are fictitious, including any resemblance to the issues raised in The Stern report relating to climate change where the polar caps melt and large statues will be covered in water because of our reliance on fossil fuels, best dramatised with the use of oil rigs in advertising.

I think I need a stiff drink now!

Get over to Robs blog for some of the best conversation on the net. He's the future of marketing communications and is fearless about his beliefs, even if that means he has to go right to the top.

Purity Values - The Connection Between Deepwater Horizon & Vodka

I remember vividly Mary Stow at HHCL & Partners urging me to push really hard on the VALUES of the clients we have in advertising and I've carried that important lesson with me for many years. All too frequently many 'wannabe' brands share only one common tangible value and that is shareholder return, or chasing money in plain language if you wish. There's nothing wrong with making money and indeed wealth creation has many positive effects, but if that's the raison d'etre for an organisation, it practically sweats from the pores of their executives and makes a squelching sound from the carpets of the boardrooms as we make our way about the C-Suite.

I've been saying to a bunch of communication thinkers around London that in an age of ubiquitous product parity, a legitimate (and possibly the most powerful differential) for a brand to leverage are its values. In the absence of any values there's not much to really talk about and this may well explain why so much advertising is rubbish. Its just talk.

The area that gets me most excited is the potential for brands to STAND for something and I can think of no finer example than this terrific commercial by JWT London with Digital by AKQA for Smirnoff Vodka. Of course its about purity but by reminding us of the dumping ground that we have made of the oceans Smirnoff are implicitly obliged from now on to take an interest in the purity of the seas, lakes and environment. An obvious value for a brand claiming to own purity. This is a good thing in my book and a reason to insist on the Smirnoff label from hereon because I'm interested in brands that have values - particularly ones that are about the environment as I've mentioned back here. Enjoy this well crafted commercial and thanks to Scamp for provoking a post out of me that has been simmering for a long time. I hope Diageo start to live up to some of their epic responsibilities with this type of advertising and begin to think about some branded utility, otherwise I'm back to ordering any old Vodka & Coke. They do after all taste the same with a mixer. Heresy, but the absolute truth nonetheless.

Food of the Gods

I first came to live in London via Norbury, and so in a whimsical way even though I've lived all over the capital, including Belsize Park, Bloomsbury, Shepherds Bush, Camden, Clapham and more, there's a piece of me which always be a Sarf London boy. Recently its the massive South Indian community in this part of London that is pricking up my planning barometer trend antenna.

On my last business trip to Chennai (formerly Madras) in India I wandered around the back streets trying to observe and breath in a bit of the culture in a way that might contribute meaningfully to a market entry strategy report that I would later be writing for a multinational client. I've found that luxury hotels are the same all around the world, good for networking but awful for grasping how a country ticks and so on this particular sortie I found myself hungry for food but completely at a loss to even describe what may possibly have been a Tamil script menu in a clean but simple, open-front shop house. I plumped for the tried and trusted method of food adventurers around the globe and pointed vaguely at a bunch of ordinary Indians, indicating I'll have a bit of what they're having; and that's when my first dosa was brought to me.

Really good food should be simple and delicious. That's not actually as easy as it sounds and so ever since my first dosa I've been a proselytizing this simple but astonishingly tasty South Indian Fare. Its the "food of the Gods" as Mohammad Iqbal of Bangalore and I like to say. On my latest return to London I was really pleased to discover that a 'fast food format' of dosa food was available in my locale. When I say fast food, I'm sure the owners of this briskly expanding chain of restaurants would be a little annoyed at the term but what I'm getting at is an unfussy way of ordering and eating. The Chennai Dosa is a no nonsense, food-from-heaven kind of joint that I probably like to dive into and out of quicker than most of its patrons. The south Indian community in particular are some of the best and most welcome immigrants this country has ever had - and their cuisine is practically worth body-popping over, as its a little different from the Punjabi cuisine that most people associate with Indian food. Although this is a little like saying that European food is pretty much represented by Italian pasta and pizzas.

Southern Indians I find are hard working, family focused, low key and modest people. There's nothing I like more than dining at my local Chennai Dosa and studying this ethnic group of people who for me bring nothing but welcome diversity to this country. I've since worked my way through the Chennai Dosa menu and buffets over many visits and I think they've accepted me as a fan boy. Their food is inexpensive, tasty, healthy and all importantly; freshly made. Pretty much everything that Western (fast) food has moved away from and I pity the blinkered folk around these parts for whom the height of eating pleasure is either a Subway (sub way. I always think thats ironic) or other junk food fare, when world class eats are dotted all over the map in this neighborhood.

By complete coincidence, shortly after my discovery I thought I'd do a twitter search of my area and came across someone plugging the exact same Chennai Dosa I'm fanatical about, called Rory Sutherland. I thought I knew the name from somewhere and while adding him to my Twitter discovered that not only did he blog but that we were also in the same game - I've since discovered that he's a really top thinker in our business but more frequently Rory writes commercially dispruptive pieces for Brand Republic now, than the crafted and more literary posts I first came to enjoy . We've since had some twitter banter along with Giles about great Indian food spots as we're all Indian food fans but interestingly, Rory believes as do I, that the dosa food could quite possibly be on the cusp of something larger.

So I'm unashamedly plugging and suggesting bigger things for The Chennai Dosa Group. You heard it here first (think McDosa) and I believe their next outlet is opening in Tooting. Try also their Idli or the Idiyapam) and more importantly for UK planners I'll be wrapping this up later into a broader post about third millennial cultural observations and trends that I've found both provocative and inspiring this time round in these parts of London.

trashbat dot cock

fwickafwee

My clever academic and designer chum (Uni lecturer too come to think of it) pointed out to me a few weeks ago that computer operating system upgrades have a lot to answer from their impact on the environment. Each time Windows or Apple (and its not just computing platforms) launch an upgrade, the impact on our planet both in terms of resources 'screwed' from the ground, and waste chucked back into it is huge. All so we can work faster and less smarter while seemingly avoiding any thinking about the planet heating up. Go figure.... I say bring back a mandatory siesta. China? The U.S.? Just do it.

What makes it even more ugly is that each software upgrade just raises the hardware game so that the need becomes a self fulfilling prophecy - duh. Far more intelligent would be to encourage a proper geek culture for a tweaked and patched extended operating system life span. Windows 98 kept me happy far longer than the last notebook that ran it did. That piece of Japanese state of the art kit eventually buckled under the weight of huge CPU requirements for software upgrades (Adobe, MS Office, Symantec, Real, Java, Flash) around the same time as the physical keyboard.

So reading this today, I feel even more uneasy with the relentless and senseless upgrade to New New New New culture. (Terror, Terror, Terror anyone?). I understand that technology designers have a weakness called 'feature creep'. It means that they can't help but add functions that are largely useless to all but the biggest swinging remote control user. Anyway I thought I was going to cut my waffle down for this post but I've gone on like the bores I claim to be so mindful of. In any case when the President of Acer calls it like it is and says Vista is a turkey, I think its time to start telling Microsoft to Change the world or Go Home.

Yer 'avin a laugh

Matt Baker

Just found this little number on my 'puter that I'd all but forgotten about! I really enjoyed this part of the day, but I was in good company with Sam who knows how to milk a good situation for best results as indeed do I. Our laughs were theatre of the absurd meets Kafka with a knowing wink and unexpected gusto. Which is a completely new genre of laugh that we invented that day. Anybody know where I can link to Matt Baker for using the photo?


Video: Interesting 2007

GOODBYEMOTO

Ben Ward

A couple of nights ago I met up with the Creativistan gang at The Commercial Tavern. It was good to catch up with London's young creative talent and get an idea for people who I may one day be working with. If you are looking for a creative break in advertising you should really make an effort to meet Wal who organises these things because he's got a bright future ahead of him and is a social hub for young creative talent. One small criticism aimed squarely at the British creative wannabes of adland is that none of you were present on this night and frankly were conspicuous by your absence. I met Germans, Scandinavians, French, Baltic States, Italians, Russians and more, all speaking spot-on English but no Brits; which tells me something about our ability to broaden the creative gene pool. I've said it before that homogenous advertising agency cultures produce homogeneous work. I think there were three planners there, that I knew of which confirms something about 3rd Millenium Planners too. We're a much more social bunch than the old guard because there really is no better social research than socialising.

And on that subject of research, I met a young man outside The Commercial Tavern who worked as global research for insights with Nokia. I've been rattling on a bit lately how Nokia have their shit together because of their ability to embrace social sciences into the corporation and putting people over profits as the objective which of course is a more profitable long term strategy as I wrote about over here and which you can watch a related online video over here.

Anyway we got talking about Motorola who are clearly having a hard time of things over in Chicago. Knocked off their number two spot by Samsung for market share and having just posted their second quarterly loss I guess the iPhone is starting to look like a corporation killer. I hear the CEO is on his way out too, no doubt with one of those Platinum Parachutes that the American corporation magnificently rewards failure at the highest level.

I started to recall when the Motorola Razr arrived because it was a huge hit in Asia - absolutely massive and unprecedented. The first one I saw belonged to my German boss while we were running around The Philippines, Indonesia, Malayasia and Thailand. I was fascinated how he had developed an automatic reflex to keep the screen clean of smudges, flicking the screen open, wiping, check and closing; a case of techno design-lust I guess.

Nobody could deny that for style it was a killer phone and for a time it was THE must-have accessory. But what struck me later when I got talking to Jens about the product, provided me with a valuable insight. He told me that the camera was rubbish, the interface so difficult to use that he didn't bother to learn all the functions, and that the only reason for purchasing it was style. Style of course is great but style over substance is a long term problem. Pretty much like putting money before people I guess. So 100 million phones later the Razr has been gang raped into submission by the relentless demand for volume sales and profits by Motorola and is now less of a supermodel and more of a crack whore thrown into a mobile tariff plan for free. I believe even the chavs are reluctant to be seen with them these days. Ironic really if the Razr phone is responsible for Motorola slashing their corporate wrists.

Update: I first saw the RAZR in Penang, Malaysia where Motorola have a plant manufacturing wireless radio products. It was just after the Tsunami which clipped the island I was on so that was around January 2005.

Insider News

Picture by holyfucking shit

I've long been a fan of Mohammed Iqbal of O&M Bangalore. Not just because he's bright and writes really interesting papers such as the origin (and resiliance) of aphorisms or the long tail of brand communication, but because there's nothing more exciting than when an agency hires some top thinking talent outside of Europe or the States for rapidly growing markets.

Well, more than this, Iq has just posted a vertical Google search engine for all the blogs on the plannersphere which means that I can now find those posts that I failed to bookmark. I've already checked it out and it worked a treat for some posts I was hunting down about Nicolas Taleb's Black Swan. Well done and thank you Iq for doing something really useful. Go check it out, add your blog if you're not listed and make time to read his blog archives too!

Passat, Sirocco, Bora

Photographevince

Check this Cannes Gold Lion Winner:

Following on from the last post and unrelated to cars, this comes via the excellent Iain Tait's Crackunit and is reminiscent of the sadvertising theme which is just going to get bigger as necessity forces us to adapt and move away from superlative images of superficial, shiny happy people with shiny white teeth. Well done Epuron.

Public Showers

Jonny Baker

If you haven't come across Rob Campbell's blog yet I'd always suggest nipping over there and see why getting a good public shower is actually very important to some people. Musings of an opinionated sod is in a class of it's own. Sure he's got a hardcore, vocal and devoted fan club including me; yes he's very funny, generous and seemingly gets no sleep judging by the number of posts he does while holding down an important planning job and being a partner in cynic - a conversation starting company. But more importantly than that he's got a good heart and that counts for something in my book. Go check out this post and see why artists from Australia, Dead Artists from Germany and London Punks are sticking their thinking caps on and jumping in to help out with a mission that is not the usual fare in advertising and planning blogs. Get stuck in. Life is to short to count your worth in the currency of your choice.

Mao - The Unknown Story

Ricksoloway

I'm reading Mao: The unknown story, by Jung Chang who wrote the first book that ignited my fascination with Chinese history, Wild Swans.

A few years ago sitting in a painfully and aesthically hip bar in Shanghai's Xintiandi district (real gold leaf walls, solid coloured glass bar, candles and Buddhas on postmodern plinths) with an extremely bright, hard working and well educated Coca-Cola native-Chinese client in Shanghai, we serendipitously stumbled across a mutual realisation that we both harboured a dirty political hypothesis.

Not only were we both big political history fans but as the banter ranged over Mao Tse Tung's rapacious reading habits and Tsing Tao beers, we concurred that there might also be some credence in the idea that in the big scheme of things, maybe the Cultural Revolution and The Great Leap Forward were statistically a reasonable thing to pursue. That is in an armchair-General, moral relativism course of discourse. Post Yugoslavia break up, and the Balkan states subsequent internecine warfare it's arguable that losing tens of millions here and there to hold a country as huge as China together is an ugly but a priori, reasonable price to pay. I still suspect it might be in a desperate kind of way for the Shan, Karin, Mon, Kachin and other ethnic groups of Burma; you know save a million lives here and ignore a million rapes there - who knows anyway?

Prior to starting this book I had already concluded that Mao's power had ebbed significantly during the cultural revolution with one of those political fratricides that takes almost everyone out, and isn't unique to communism, although it was certainly most visible say in the Khmer Rouge's reign of terror (that's proper terror, not the overblown petrol bombs that delayed a few punters bound for the Balearic isles this weekend) in Tuol Sleng. If you think you're life is a bit shit and stuff closer to home like asymetrical warfare in Lebanon doesn't hit the radar, you should try to get out to the killing fields a few clicks south of Phnom Penh in Choeung Ek and see the infamous tree where in the mid 70's the Khmer Rouge (who were once backed by Prince Norodom I might add) was used as a target to swing babies by their feet so that their skulls smashed instantaneously on the bark of the trunk. I guess that's better than say the women who for example had their breasts cut off in Tuol Sleng.

Anyway I've changed my mind. Reading this book its clear that Mao wasn't some sort of freedom fighter who galvanised China on a path that is unambiguously now paying debatable dividends and then made philosophical judgements on social engineering, that will in time see the occidental variant of capitalism crushed. He was a brutal thug that intuitively knew that the times were right to divide, and kill, and rule, to achieve his own agenda. Sorry Winnie, I'd love to get a bottle of red in and sit through another intelligent discussion on this one but as this well written book is not allowed on the mainland, having a debate isn't the same if both parties aren't fully informed. Even if that is to discuss the veracity of the text.

Update: I got into a very feisty discussion with an extraordinarily stylish Chinese lady in The Endeavour Endurance Pub on Berwick Street about this book, and she was very angry that it portrayed Mao as having bourgeoisie tendencies. I accept her point about the possibility of bias in this book but not about Mao's innocence to kill his own. It was a good argument though. Sexy actually and I really liked the protection sock she gave me for my iPod as a gift.

Secrets

Boss Nightclub - Bangkok

I've been following a blog for a couple of months now that sliced right through me as I realised I what I was getting into. I never know when I'm reading the last post and I will only realise its demise at some unexpectedly triggered point after. Today he writes something that I've seen elsewhere but I think in this instance carries more weight. Creatives are often conditioned to be far more cautious than the writer below has shared with us.

" I'll give you a free gift. As a writer - albeit in a very small way - people always ask you where you get your ideas and they're always dumbfounded when I tell them that getting the ideas is the easy part, knocking them into shape is the hard bit."

Calton Hill Acropolis

photojenni

I'm off to Edinburgh for a week (and then Leeds after that) doing depths for the pharmaceutical industry and I'm quite excited about the trip. Although I've made it into quite a few places around the planet (Junta or no Junta), and checked out a few locations that easily qualify for the 7 wonders of the world, I'm quite psyched about eventually visiting a place that if only for the Scottish enlightenment and its influence on the founding fathers of the United States is interesting in itself, but of course there is so much more. If anyone knows any bloggers/digital ramblers or agency/marketing types that might be interested in meeting up in the evenings I'm very much going to be up for some fresh air, insights into the place/people, lager or coffee. Expect random twitters to alleviate spreadsheet revolts and general monologue iteration wear and tear.

Kurt Vonnegut

'Join a gang, any gang', Kurt implores us in this one of his last interviews. I like the way he describes how the gang/group/herd is important to our well being and how the industrialised society with its scientific method spawned (my words) the atomised lifestyle and the nuclear family. He also talks about who cares if Jesus was the son of God, because what he said was beautiful and that's what matters. I've never read any of his books but hope I get a chance some time to check out his work. Somewhere that the the phone is off and Wi-Fi is out of range.

Participatory Culture

Doritos must have a savvy marketeer to get this kind of work through and even send themselves up a bit which is perfect for the post consumer society. Tastes like Chicken, no?



Via Andrew Smart and Collaborate Marketing

Uniqlock

I love this. Good solid digital marketing from Uniqlo. Click the "off" word on the bottom right hand to hear the music with it.

Lemon

fillmyeyes

It's easy to understand that most people think good design is largely a style affair. However a fundamental pillar for the role of design is to facilitate our lives and hopefully do it with flair, imagination and delight (insert a string of adjectives). It was a bit of a giggle seeing the convulsive British reaction to the Olympics logo because clearly it had been 'focus grouped', and the only reason that it could have been such a Yoof effort is because it was meant to be that way. It was designed to annoy the living hell out of a certain age demographic and thus appeal to the 'kidz' who are the real target audience for winning over to sport now that we've exposed them to the delights of 'consumer culture' obesity.

Isn't it a bit embarrassing when the waiter presents a seemingly erroneous dish and we immediately fly off the handle with an irritable and disgusted mien, only to find it's actually for a dining companion who then relieves you of the plate while trying to put on a brave face about their choice of meal, that you've looked at as if it were served on a fully laden poopa scoopa complete with hundreds and thousands sprinkled on top?

Wolf Ollin's earned their fee for this project through the paradoxical PR from the collective aneurysm of middle England. I guess they are unable to admit that its meant to offend (because then the Kidz wouldn't be down with it) until after the Olympics is over, if anyone cares by that point (which they wont). Anyway, the point of this post is to reaffirm the discussion of placing proper design at the heart of the marketing communications process because in an age of ubiquitous product parity, all we're often saying is love my ad/logo love my product.

Here are two examples from the wonderful Core77 that give me the design 'orn so to speak.

The Cardboard chair that weighs only 2 Kilograms.

The reusable notebook packaging that converts to a carry case

And one extra. This little cheeky fella, from Worn Again, is right up my street for a birthday present from anyone at anytime until the end of my days. Make yourself useful and get me this Charlie bag made from recycled army cape, seat belt and inner tubes.

Is Blogging the new Tamagotchi?

bigtexhex

Talking to the Mark McGuinness at Interesting2007 I was explaining my emerging relationship with this blog. How if I neglect her it feels like she's content starved or being taken for granted. I also feel it makes sense to introduce this blog when meeting up with any of the distributed village posse in case it facilitates conversation by navigating quickly through the small talk or helps to locate me at a later time. Notice a pattern here? Guilt through neglect, burden of provision and requisite introductions in social situations? Lets face it, this blog could easily be 'the wife' to use a certain vernacular couldn't it? Anyway it was Mark who nailed it. "Blogging is the new Tamagotchi". We were both pleased with ourselves for having a conversation that concluded on this line.

Interesting People

Yesterday was Interesting 2007 (A Russell Davies Production) and a delightful time was had by all. I'll be posting about some of the highlights that I really loved, but most of all I enjoyed the people in the audience. They were a very generous and warm 'herd' indeed. Here are a few pics I snapped of some of the people who got together in the Pub after. Without exception all were lovely and a big thank you to those who gave their time towards the event.

Emily

Al

Beeker

John Dodds

Lauren

Sam

Mark

Rob

Corentin

Paul

Sophie

ATTENTION LEVELS

15yroldphotojournalist

Nigel Hollis, head honcho of Millward Brown asked a great question in June last year. Is the Link pre-test the equivalent of the Smith & Wesson Magnum 500? This began a much needed debate between advertising, clients and research about the value and relevancy of pre-testing that has been bubbling along quite nicely with a first response by the highly respected Jason Oke of Leo Burnett in Toronto and a further serious but welcome contribution by Fredrik Sarnblad over here. Nigel then responded in depth on his blog over here and Jason took up the debate with his post on Pre-testing part II over here.

No less a proper academic luminary than Dr. Robert Heath, author of The Hidden Power of Advertising - How low involvement processing influences the way we choose brands has weighed into the debate on both Nigel's and Jason (+Leo Burnett)'s blog. I wonder if the talented and authoritative Richard of Adliterate fame would care to chip in following his "A Kick in the teeth for Low involvement processing post" now that a robust cast of characters are assembled to stimulate the debate. This is a book that has long challenged my thinking of the different ways advertising can work as I've stated last year over here. All we need are a few clients and we might well be on the way to a civilised and constructive debate to determine when, how and if research should be used. This is what planning blogs were made for isn't it?

Ernest Bevin

I'm reading Alan Bullocks' Ernest Bevin at the moment. It's certainly the most comprehensive biography on Ernie Bevin, but its in some ways a disappointing book. So far I've read one sentence on his marriage and one on his daughter after 300 pages, which is a poor show. We're all a product of the people around us, and I feel that his depth has been stripped by focusing on Bevin's ascent from Trades Union Leader to Minister of Labour, by Churchill's invitation in the coalition government during the second world war. No, its not a great political history book and frankly the British never do quite get it right when trying to paint a picture of our politicians. Its generally either overblown puff pieces or pedestrian led tours of duty-to-detail like the late Roy Jenkins biography on Churchill.

Our cousins in the United States however seem to excel in this department. Maybe its because they have a bigger stage like say in Caro's biographical trilogy of LBJ or for a real left field choice, Edmund Morris' biography on Reagan: 'Dutch'. But for the real master of writing history there probably is no greater insight into power corruption and lies, than by writing your own history, as Kissinger memorably did with his autobiographical trilogy, peaking in the craft of non fiction writing with his second book (for his doctoral dissertation) 'Years of Upheaval' which saw shuttle diplomacy invented, not to mention Vietnam, oil shocks and China to mention a few.

That isn't to say the Bevin biography doesn't shine in parts. In the passage below, we find that he is under pressure in the artificial (for him) habitat as a socialist minister in the house of commons, with criticism all round when the Conservative Churchill steps up and soaks up the punishment in his defence from his own 'side' so to speak.

"To abuse the minister of Labour. He is a working man, a trade union leader. He is taunted with being an unskilled labourer representing an unskilled union. I daresay he gives offence in some quarters; he has his own methods of speech and action. He has a frightful load to carry; he has a job to do which none would envy. He makes mistakes, like I do, though not so many or so serious - he has not got the same opportunities. At any rate he is producing, at this moment, though perhaps on rather expensive terms, a vast and steady volume of faithful effort, the like of which has not been seen before. And if you tell me that the results he produces do not compare with those of totalitarian systems of government and society, I reply by saying 'We shall know more about that when we get to the end of the story'

Time and again Bevin struggles to persuade people that the British worker is motivated most when free to choose their own destiny and less commited when compelled. Only Bevin understood this and fought tooth and nail to gain their permission for anything he subsequently requested from them. This is a logic that totalitarianism never grasps.