More on this loved up adland delightfulness from Juniper Park over here. I'm loving these and if anybody wants me to critique them ask away in the comments. Right now I just want to smile and enjoy simple happy stuff. But happy to deconstruct at length if you can whistle the jingle. Or jingle the whistle come to think of it.
Showing posts with label jason oke. Show all posts
Showing posts with label jason oke. Show all posts
Friday, 13 February 2009
Tuesday, 14 August 2007
Dangerous Data
Jason Oke of Leo Burnett Toronto pretty much demolishes the idea that people tell the objective truth during quantitative questionnaires in a post today. It blows up the myth of veracity by demonstrating one of the most flaccid of urban legends. Any study which suggests that men are more promiscuous than women flops miserably by failing to acknowledge two really important factors. Firstly it takes two to tango and secondly many men exaggerate their sexual activity. Or maybe the figures have been 'inflated' by other elements? There's a time and a place for quantitative questionnaires and so in the interests of trying to make them workable I always say quick and dirty is a good rule of thumb.
I make no excuses for making a post with the most puns on this occasion.
I make no excuses for making a post with the most puns on this occasion.
Friday, 15 June 2007
ATTENTION LEVELS
Nigel Hollis, head honcho of Millward Brown asked a great question in June last year. Is the Link pre-test the equivalent of the Smith & Wesson Magnum 500? This began a much needed debate between advertising, clients and research about the value and relevancy of pre-testing that has been bubbling along quite nicely with a first response by the highly respected Jason Oke of Leo Burnett in Toronto and a further serious but welcome contribution by Fredrik Sarnblad over here. Nigel then responded in depth on his blog over here and Jason took up the debate with his post on Pre-testing part II over here.
No less a proper academic luminary than Dr. Robert Heath, author of The Hidden Power of Advertising - How low involvement processing influences the way we choose brands has weighed into the debate on both Nigel's and Jason (+Leo Burnett)'s blog. I wonder if the talented and authoritative Richard of Adliterate fame would care to chip in following his "A Kick in the teeth for Low involvement processing post" now that a robust cast of characters are assembled to stimulate the debate. This is a book that has long challenged my thinking of the different ways advertising can work as I've stated last year over here. All we need are a few clients and we might well be on the way to a civilised and constructive debate to determine when, how and if research should be used. This is what planning blogs were made for isn't it?
No less a proper academic luminary than Dr. Robert Heath, author of The Hidden Power of Advertising - How low involvement processing influences the way we choose brands has weighed into the debate on both Nigel's and Jason (+Leo Burnett)'s blog. I wonder if the talented and authoritative Richard of Adliterate fame would care to chip in following his "A Kick in the teeth for Low involvement processing post" now that a robust cast of characters are assembled to stimulate the debate. This is a book that has long challenged my thinking of the different ways advertising can work as I've stated last year over here. All we need are a few clients and we might well be on the way to a civilised and constructive debate to determine when, how and if research should be used. This is what planning blogs were made for isn't it?
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