Miu Miu Summer Collection Video Taster

Terence McKenna - Opening the Doors of Creativity

I've heard this many times but never seen this video upload. It's great to see the smile behind the voice that you can hear in his introduction. It's worthwhile knowing that Terence said that when talking to a crowd he was channelling something other than himself though he felt uncomfortable with the word channelling. You decided.

DBG #9 Skip Skip Benben | La' Lasta

Totally fresh music and a video made with love straight outta Beijing. Gives me hope. Here's a relevant post from a long distant galaxy far far away.

Skip Skip Benben are a patchwork of different bands and different genres, with Monkey (猴子) on drums, Steven Zhou (周乃仁) from Birdstriking and ½ Heavy Korean on Bass and Benben (斑班 ) from Freckles, Boyz & Girl and Carsick Cars on guitar and vocals. Our meeting with the band was preceded by weeks of anticipation, for a lot of which we didn't even know the name of this brilliant new[ish] Beijing act.

Back on the 18th October 2011, we walked into a surprise show from Beijing indie stalwarts P.K.14, at D-22 in Beijing's university district. Shortly after arriving, our friend Josh of China music and culture blog, pangbianr slid out from behind the bar to say hello. In passing, he mentioned that he knew a Taiwanese folk singer called Benben that he wanted to introduce us to later that evening, "I think she'd be great for your DaBaoGe project," he said.

In the haze of the beer, smoke and distorted guitars, it was another two visits in as many weeks, to the now defunct D-22 venue, before we pieced together the story behind Skip Skip Benben: an appealing blend of alt-folk, psychedelic indie rock and down-tempo, tropicana grooves. Off-stage, Benben is intensely shy and we tried, in vain to convince her to venture outside the crocheted-kitch security of her nostalgically decorated apartment. We could hardly blame her though; it was easily one of the coldest days we'd seen in 2011.

One song. One take. Skip-skip done, done. We reviewed the sound and it was...magical. In fact, we've had the audio take from this recording looping over and over in our music library, listening to it every day since that frigid morning in December. We hope you enjoy it too.

Check out more knick-knacks from the band on their blog.

If you're in Beijing or Shanghai, you can catch them live at one of their upcoming shows:

25th Feb in Beijing with The Pains Of Being Pure Heart @ 愚公移山 (Yu Gong Yi Shan)

8th Mar in Shanghai with Next Year's Love @ 育音堂 (Yuyintang)

Andy & Charles

DaBaoGe

Tried To Make Me Go To Rehab

Amy Winehouse is Back to Black - 27 years more interesting and authentic than most people on the planet.

In the years before her death, there were many paparazzi-published photographs of Winehouse. The singer obtained an injunction against them under the Protection from Harassment Act 1997. The court order banned a leading paparazzi agency from following her. Photographers were also banned from following her within 100 metres of her home and photographing Winehouse in her home or the home of her friends and family. According to a newspaper report, sources close to the singer said legal action was taken out of concern for the safety of Winehouse and those close to her.

Alexander McQueen, Gen-X, Post Futurism & Star Wars (Help me Obi Wan Kenobi)

One of my probably duller-than-I-think, and self important (dinner party) pieces I'm prone to doing now and again (usually if there's a good red to hand) is how surreal it is to be a Gen X'er. 

Don't misunderstand me. I know Baby Boomers and older who have more life in them, than many Millennials and so on and so forth but allow me a Gen X tale.

Below is the first taste of hologram technology I witnessed at the age of 8, living in West Germany watching Star Wars.

I don't remember the opening sequence being so special that I had to duck my head but that doesn't mean Star Wars didn't leave a massive impression on me; lots of things did at that age. However the Princess Leia hologram scene was unforgettable. The idea of not writing down a plea-for-help-message on a piece of paper (this was pre-internet) and instead using a plenipotentiary (of sorts) droid to project an hologram was sensational and yet plausible. The tonality projected through this medium imploring help, felt so much richer than any typewriter or pencil could achieve.

Here it is:

Yet Victor & Rolf's work in the Dutch Pavillion at the Shanghai Expo is just as, if not more seductive; and yet somehow while my experience of it is no more or less than any other person's enjoyment, there's just something delicious about the uniquely Gen X experience of overtaking the future. It happens a fair bit and I haven't even gone into the how amazing it is to juxtapose pre and post internet cultures alongside each other, though I will attempt to some day.

Hopefully here.

It was of course the late (and truly great) Alexander McQueen who did it best with Kate Moss. It's a pity that so much incredible creativity in the fashion industry get's ignored, I guess because, by and large, the egos in fashion leave advertising standing in the dust.

That doesn't mean advertising doesn't plunder fashion's inexhaustible creativity time and again. Above is my favourite piece by Alexander McQueen in 1999. 

Anybody know which brand ripped this idea off? It might be creativity but it is also definitely art. Something our lot could learn something from.

Part II

Rob Campbell who is unquestionably Asia's best planner brought my attention in the comments of my last post to the presentation he did at the PSFK Trends Conference in Singapore. On rereading it, I think it deserves reposting here. Rob and I share many values so there's a lot of information osmosis that goes on, which is my smart arse way of saying I nick all his ideas and don't look to shabby as a result of it. In any case I think what makes the presentation important is that unlike my reputation for struggling to conceal any impatience with the gravy train called 20th century advertising business, Rob and the Cynic gang actually play at a very senior level in the industry and across many interesting dimensions. Their latest mission impossible because they like meaty challenges is Sunshine with M&C Saatchi, and you mark my words. M&C are on the ascendant as a result.

If there are any client side people reading this, the crucial point is that Rob is one of the handful of very senior and highly accomplished ad men in the business who is saying what he thinks and believes publicly; as the presentation reveals candidly.

Most senior advertising people I know only admit it's a gravy train privately. Three in the last two weeks. That's just here in Thailand although they aren't necessarily based here.

So here it is below and I think it conveys one more time that our business is possibly on the verge of the most exciting reincarnation since the introducton of television and if your agency aren't talking about the business in this way, if they aren't grabbing you by the lapels and trying to explain that there are new ways of solving old problems, the question you may need to ask if them is why?

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Dave Trott's Blog

Dave Trott was, is and always will be an advertising legend. His Blog is spilling  grade A advertising experience onto internet screens around the world for free and not only that, unlike when I was getting into the advertising business, you can engage in dialogue with him if your comments are in shape. 

If you're not sucking on his RSS feed yet, you should be. It's not too late either to go through the archives without sacrificing a whole weekend. It's worth it.

Creativity

Listening to the world service recently I've been blown away by some of the creative audio they've prepared for the Beijing Olympics. It's awesome because for those that know me, I've become a little sceptical about the whole 'safety first' Olympics and even delayed my return to Beijing because the preparations for the Olympics are too intensive; foreigners with non Z class visas have been sent home, migrant workers have been cleared off the streets to project an image of modernity, factories closed and cars banned from the roads on alternate days depending on the number plate to project an image of cleanliness, bloggers and activists rounded up and thrown in jail to project an image of harmony and even tourist visas refused as well as a whole host of stuff that strips the spontaneity and fun from the event such as the official Olympic Cheer that I blogged about over here.

Happily the British Isles are blessed with people who have a creative response to the celebrations and just seeing this today over at Neil's blog has cheered me up no end. I'm sure it's going to be a good Olympics once we get into the swing of things and it's content like this this by Damon Albarn and Jamie Hewlett that is going to help far more than any condescending cultural fingerpointing. I first realised that when I saw how wildly popular Kung Foo Panda is in China and how even the intellectual elite are questioning why it could never be made in China under the current conditions. Great Creativity always opens up great questions and the answer to that one is not safety first. It's fun first. Risk a little and gain a lot I say.

Too Many Cooks

I particularly like the part about primary and secondary markets. It's complete bullshit but a lot of marketing people have plenty of slides droning on about those. Don't forget to pretest too!

Via Johnnie Moore

Mentos

I'm very critical of using the word creative in China when its often a case of the Emperor's new clothes. So I want to plug an ad by BBH Shanghai that I saw at the AAAA awards in December. I liked it then and I like it even more now I can see some more strategic thoughts behind it.

Crucially I think it gets across some critical points about the product such as mouth feel, proximity to an open mouth and lastly (most weakly) a new product attribute of the green filling at the end. It's not brilliant but it is good and its fun. I'd expect this sort of creative to come out of Thailand usually.

Now if I could only get the commercial for children's clothes where the strategy, endline and creative was about "Children are illogical little things". It smelt like it had good planning on it. Hat tip to Madison Boom for reminding me.

Say it again

When I see citizen created content like this I begin to feel that part of the job of an agency 2 point something is to find an innovative brand association rather than write a brief for content.

Why not write a brief for the media companies to use it in such a way that people connect with the authenticity and creativity that is sprouting up on Youtube and elsewhere? This is probably heresy to the creative community, but in my view this piece of content is better than 90% of advertising. A creative media association would be way more effective.

Via Angus who consistently digs up kick ass digital on the net.

Web Features

Window cleaners at the Sheraton in Shanghai. Now if they were particularly obtuse Sony Pictures would be all over them with writs. Or if they were clever they would P.R the hell out of this. I understand the idea came from a brainstorm with the workers. Thus dismissing that solipsists debate to the refuse area where it belongs.

Via the excellent Shanghaiist.

"That's Rocking"

I've pointed out elsewhere that we're probably living in potentially the most exciting times for TV advertising. Dwindling attention and exploding media options leaves advertising with only a few avenues left to explore. I believe these could well be placing feelings in front of facts and spirit in front of logic.

Of course everything is contextual including the market's media literacy, the product, the category but if I was going to paint a broad stroke Fallon are body popping when it comes to advertising. Bravo!

Via Scamp and Wal

AWE5OME

These guys are popping. I particularly like Steve Lawler's work and don't forget to take a sniff round Poolatwork

Uniqlo Beijing

I blogged about the Uniqlock digital idea back in June last year (click the speaker icon in the bottom right corner for full effect - it still rocks as it's regularly updated) and frankly I'm a big fan of the marketing communications of Uniqlo. They are hip, refreshing and quirky.


I only occasionally shop there as most of the stuff is too straight forward for my liking but if I was into that plain and simple, done-well thing that Gap had going a few years back I'd much prefer Uniqlo over Gap because of the way they communicate. In short I love their personality.


I anticipate that Uniqlo are going to be massive in China after seeing their latest shop open in Beijing at Joy Shopping Centre. I was ascending the subway escalators a few days back and caught site of Chloë Sevigny on some Uniqlo wall posters announcing a store opening. I was immediately hooked. Now I know this will look kind of dull to people in other parts of the world but locally this is about as standout as it gets in China/Beijing so I do feel the need to blog about it. These executions are cutting edge for this neck of the woods, and would normally be stamped all over with the "well in China we do things differently" creative meddling that results in most communications as lamentable marketing mediocrity if not downright spammy once it is fiddled with.


I heard Neil Christie of W&K in 'this podcast' refer to some parts of the world looking for the differences instead of commonalities of an idea, and I couldn't agree more. Once the dull marketing folk who should really be in product development get their mitts on a bit of communication that is handed to them by an agency without the balls to stand for anything other than spreadsheet profit and loss, it becomes evident that the cardinal rule of advertising gets lost in the communication theory quagmire of venn diagrams, brand visions, engagement planning and link testing.

The first rule of advertising is to be NOTICED and that by its very nature means putting a few noses out of joint - It means having the courage to stand for something. Time and again I see an approach to Chinese advertising that is so timid it begs the question why aren't the suits in charge working in banks or actuarial cubicles instead of the (cough) creative industries?

Anyway in short the Uniqlo stuff is a breath of fresh air and hasn't been watered down. It's not Chinese, it's not Japanese, it's not American but it will be successful. The point of focus groups was never to let the 'consumer' (ugh) tell us what the creative direction should be it was about creative development and disaster checking. Those who hang on the focus groups' every word are destined to be followers not leaders. It takes leadership to be a brand, not the correctional marketing, and insipid rear view mirror copycat mimicry that is endemic in what should be the most exciting and new emerging market on the planet. There's a reason why China doesn't have a real global brand yet and I've talked about it more extensively in the comments over here. There's deeper socio-historical reasons too but I will go into that more fully when I write the post that suggests if you're over 25 and in advertising in China - You are part of the problem and not part of the solution.

Uniqlo - We salute you for being the nail that sticks out, for having a personality and being interesting. Rant over.

Awareness Test

I know this one by WCRS, has been doing the rounds for a few weeks now, but this is rather cheeky creative and it still holds up after multiple viewings.

Beijing Yoof

Beijing is much more restrained than Shanghai when it comes to self expression but there are pockets of the cool kids, particularly in the Xidan area which I've taken to exploring to see if there's anything interesting.

I guess that Harajuku thing is beginning to emerge more confidently here and it makes a welcome break from the monotony of monotone or overkill on the colour red. I really like these folk because they have that spark of life which frankly takes a bit of courage. Some people like to invoke the 'nail that sticks out, gets hammered in' rule of thumb for Asia but I say bollocks to that. The nail that sticks out gets noticed.

....unlike most ego driven marketing communications that sadly pass for 'creative'. Few people are willing to champion these folk and yet they are just as valid a part of modern China as the migrant workers who build the endlessly emerging skyline. I also find them refreshingly modest and unchippy.

Magnetic Strip

Richard has posted this excellent piece of work coming out of the Saatchi & Saatchi stable where he works in London. The music is impeccable.

Secrets

Boss Nightclub - Bangkok

I've been following a blog for a couple of months now that sliced right through me as I realised I what I was getting into. I never know when I'm reading the last post and I will only realise its demise at some unexpectedly triggered point after. Today he writes something that I've seen elsewhere but I think in this instance carries more weight. Creatives are often conditioned to be far more cautious than the writer below has shared with us.

" I'll give you a free gift. As a writer - albeit in a very small way - people always ask you where you get your ideas and they're always dumbfounded when I tell them that getting the ideas is the easy part, knocking them into shape is the hard bit."