Tuesday, 5 June 2007

"The good news is we're running out of oil. The bad news is there's a lot of coal" - Yvon Chouinard

The mountains above are in Patagonia, Argentina and the picture was uploaded last Saturday from Argentina. I do think immediacy isn't everything but in this case it is. You can almost smell the mountain air unless VW Eos haven't branded it as theirs with advertising. Patagonia is the same name as the clothing label run by Yvon Chouinard who is the real deal when it comes to, we are what we do, and living an 'examined life'. I'd never heard of him before a few weeks ago but happen to stumble across a podcast on the often slightly worthy Social Innovation Conversations. Around about the 38th minute into the podcast he says everything you need to know about putting sustainability back into the wealth creation business model with simple but brilliant marketing values. In this case its for an oil company but it applies to all business. This audience with Yves is the sort of podcast I recommend for a Sunday while prepping the vegetables for the Sunday roast. and getting a good pot of tea on the go. It doesn't need full on attention and its not a blow away grab you by the nuts Mr Motivator podcast. Instead its a conversation that to paraphrase the robust words of Paul Coleman gives "just a continuous unshakable feeling" that this guy knows how to make money, do the right thing, treat people right, sell responsible products and live an examined life. Its fun, interesting and I can't recommend it enough.


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