Birkenstock

Our long international nightmare is over. Rob is back in Birkenstocks.

Opinionated Sod

I went to a reasonable amount of effort to ensure that Rob was made the number one Opinionated Sod in the world through the Google Juice Ranking System. So imagine my confusion when, as I always do, I Googled it to get on his blog and found that I had taken his place (see below). I don't know why but I've done some "neutral tests" and it's just my personal algorithm. Until he denies it I'm assuming it's his "relationship" with the Google boys in Mountain View that is responsible for all this.

Asian Poses (cont)

I managed to hook up with the worlds most opinionated sod for lunch today and as he managed to snap me looking tres pimp outside The Oriental in Bangkok last time I thought I'd take a picture for posterity too.

Before I knew it he was doing that puffy cheeked V signed shit that is all the craze with school girls across Asia, and that he claimed he picked up from doing some bollocks he calls distributed digital ethno but which sounds suspiciously like surfing the net to see what J Girls put up on their bedroom shelves.

I thought it was all a bit 'last week' and that everybody knew it was puffy cheeks PLUS double cat claws this week, but it's hard to keep up with these things after 15, so I cut Rob some slack and just had a terrific lunchtime rambling chat, with one of the best in the biz.



Read his blog regularly because it's one of a kind and has a lot of common sense in it which we all know isn't that common, and it's also a piss taking, best one liners in the comments section, provider-of-laughs you'll find on the net, if you keep a regular eye on it.

You'll learn something too.

Propaganda

I often get into the swing of things in the comments section of other people's blogs or even my own on occasions and so I'm on record as hoping to work for a benevolent propaganda department as an almost perfect role.

I think I'd be highly productive at squeezing out quality commercials that hopefully induce Daily Mail readers into spasms of apoplexy before settling into a semi perma-state of rising panic, that luckily facilitates constructive change such as cycling and erm leaving the car behind at home for something more pedestrian(sic).

No small miracle I might add, as Daily Mail readers are not known for their social obligations prowess, but fear is a reasoning they grasp beautifully. Feer and sneers I guess.

So if you're a lurker and find this propaganda line of thinking not so tedious, I'm happy to point you to this post where it first emerged as a rough, and I think mildly innebriated line of thinking that was in the heat of the clearly-not-over-war in Iraq. I don't mind reminding you, it was considered treasonous not so long back in U.S. media space to question even the smallest details of any Presidential decision and I've since noticed that our US cousins never say anything about politics publicly.

Nothing at all; and I wonder if it's because of the Patriot Act and the fear of an opinion coming back to haunt them in later life. Sad if so. Free speech is what made the US special.

Yes Dark days indeed.  But anyway, over the years I've tightened the propaganda thinking  to make it a bit more focused, and chipped in to the comments over here, some recent incursions into the topic via Adliterate comments here (the author of which might need to pay credit to John Grant for the economic car crash line I used in this paper but which John  originally came up with in a BBC radio interview), over at Chroma very briefly,  and then on to some of my own posts including this one that uses a propaganda poster as the key visual, a mention here and how the thinking formed in a post I contributed to over here - Context being important and all that.

However what sparked this post was a comment from Pat who I worked with in Beijing. Pat linked to an ad that is pure propaganda - 21st century Island State, Asian propaganda. It's very good too. It's powerful, and it's got me thinking a lot about the topic again because I see this as so much less pernicious than say advertising for flying which is sucking the Earth's resources only to facilitate the business cycle's step change in frequency up another level. Faster, faster, faster...

What do you think? Welcome truths or unwanted Nanny State feelings management? Incidentally this post has been lurking in the drafts folder, and only made it to the blog as Rob has gone and posted about the commercial over here. If you're from Singapore I want to know what you think. I really do. So does Rob.

More Indian Pantomime

See why Y&R India are backpeddalling mightily to delete all evidence of this scam ad over at Rob Campbell's always lively blog Opinionated Sod.

Part II

Rob Campbell who is unquestionably Asia's best planner brought my attention in the comments of my last post to the presentation he did at the PSFK Trends Conference in Singapore. On rereading it, I think it deserves reposting here. Rob and I share many values so there's a lot of information osmosis that goes on, which is my smart arse way of saying I nick all his ideas and don't look to shabby as a result of it. In any case I think what makes the presentation important is that unlike my reputation for struggling to conceal any impatience with the gravy train called 20th century advertising business, Rob and the Cynic gang actually play at a very senior level in the industry and across many interesting dimensions. Their latest mission impossible because they like meaty challenges is Sunshine with M&C Saatchi, and you mark my words. M&C are on the ascendant as a result.

If there are any client side people reading this, the crucial point is that Rob is one of the handful of very senior and highly accomplished ad men in the business who is saying what he thinks and believes publicly; as the presentation reveals candidly.

Most senior advertising people I know only admit it's a gravy train privately. Three in the last two weeks. That's just here in Thailand although they aren't necessarily based here.

So here it is below and I think it conveys one more time that our business is possibly on the verge of the most exciting reincarnation since the introducton of television and if your agency aren't talking about the business in this way, if they aren't grabbing you by the lapels and trying to explain that there are new ways of solving old problems, the question you may need to ask if them is why?

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Keanu Hates Paris

Via Rob

Adult Swim

As Rob is off on a nostalgia trip of lycra pants, long hair and sneaky trips away from HHCL where we used to work in London to read Kerrang I thought I'd share something that came my way in RSS feeds last night from Tokyohanna, that immediately stood out from the usual music tip offs.

I really like this ability to embed and share music with people through blogs and widgets. It's a terrific recommendation/distribution model, and means that Adult Swim make it into my awareness and/or consideration set quickly easily and effectively.

I guess their next task is to find a way to get a few Euros out of me. I believe they can do this outside of the traditional revenue model and despite David's startling assertion in a brilliant post he just wrote that content production as we know it may be dead, or even the nature of content itself.

I'm guessing it depends a lot on the context but make sure to follow his thought leadership blog for more on the future of media and take time to check out David's seminal 'Where are the Joneses', for a glimpse I believe into the future of mobile content.

The other talent that caught my attention recently off the Radio One site are Crystal Castles. This video is for Rob because its all about the noise right?

Year of the Rat

melfeasance

Way back last year I met a really nice guy at the Breakfast Club for a Likemind event/Russell's coffee morning crossover who listened while I waffled on about how the internet gave us an opportunity for the planet to voice its opinion and instead of smiling as most people do when I blather on about this subject he fully agreed. Well he emailed me this morning about a project for the world to participate in the forthcoming U.S. elections and break down each countries votes for issues like say Iraq.

Rob has very kindly posted about it over here. I hope we all get a chance to say more about things like this in the future. If you know a way that you can contribute or spread the word that would be great because there is going to come a time shortly when it will be difficult to ignore people's opinions on the internet. Its happening already and I hope the developer of 10 questions gets this off the ground. Your support in publicizing it would be terrific.

Tasty Delicious Enable Happiness

I've been tagged twice in the last week or so with two memes and it really is only sporting to participate. The first occasion started with the gifted Marcus in Munich and with whom despite inevitable titanic struggles over the meaning of meaning I'd love to work with some day. I just know we could push ideas further than I''ve ever had a chance to push before. So I'm crossing my fingers on that one. In the mean time Marcus has asked me to name five bloggers that I'd wish to be a little more like. Also I've been graciously tagged by Johnnie Moore who really is quite brilliant and curmudgeonly in a likable-professor way. I also suspect that he's closer to the meaning of it all even though he'd probably dislike that compliment.

Johnnie has invited me to share eight random facts/ habits and pass the meme onto a further eight. Well in the interests of symmetry and breaking rules (The best to the brave) I'll only do five and intersperse those five facts and five cross-meme links with some snaps I've taken today. Just in case that has confused those I've linked to it means that ideally you should pick up the meme mashup and do both as well.... if you like of course. So here goes.

First off is the admission that I was born in Germany and have a Maltese mother and an English Father so truthfully I don't really buy into any nationalism at all and see the planet as all mine wherever I choose to tip up. It's kind of liberating to discard a passport and inherit a planet. I also see how easy it is for different countries to start saying the 'we' word when lets face it, 'we' are all in this together. Particularly as the planet heats up. So shape up. I'm tagging Rob Campbell on this one simply because on top of living in Singapore and loving Asia like myself, he's given me some of the best laughs on the net if only for the comments section on his blog which is just ace.


Second I guess I can fairly admit to taking off more time than any planner I know and have made good use of tropical beaches, tropical rum and more books than I should have really ever had the time to read. I majored in Politics during this time and had just one of the best mentors to guide me on which books to read and where. I also picked up my McLuhan habit around during this period and can't see why he hasn't been canonized. Its all there in much the same way that Stephen King inventor of planning's writings were more pure from reduced clutter and yet at the same time so prescient. I'm linking to Faris on this one because its one thing to be super clever, its another thing to be a regular and likable guy with that much brain power kicking around. Duty of Genius and all that.


That's bubbling sugar above, and is used to make those toffee fruits I've talked about. I think I'd like to share my favourite place in the world. Its Luang Prabang in Laos. Laos is an unreconstructed Communist country and possibly one of the richest (spiritually) countries in the world. The people unlike those in Thailand have been sheltered from breakneck economic growth and is the only place in the world I've seen folk on motorbikes tugging friends along on bicycles at a sedate pace while holding a conversation. This is when I realised that a slower life is what we're all looking for. All I need are a few books in Luang Prabang and I'm content. My next tag is John Dodds. John is a top bloke with one of best marketing bullshit detectors as well as a good sense of humour. Even if he does do work on the side for MI5.


What else. I've quite a track record in marriage and relationship guidance. Even though I'm a walking disaster at managing my own relationships I seem to have a face that enables people to confide in me in a way that suggests my advice is valuable and I'm grateful for that because it makes me feel that I can be trusted. I hope its because I'm a bit more direct than is good for me in most instances but its fair to say I've rescued more relationships than I care to think about now that I start to dwell on the matter. I'm going to link to Charlie over at Tantramar for this one because he's one of the cleverest and most creative people I know. Now that I think of it he's just the sort of person that What If should be talking to because he's done more stuff than any of us put together.

Finally I think I want to share that I once had a gun pulled on me in Stringfellows nightclub in the 90's. Its one of those improbable stories that litter my life and was completely unanticipated but I remember thinking how sobering it was to be on the end of a barrel and how for once in my life I just kept my trap shut in the interests of not making it onto the front of the tabloids the next day. Good story though if you ever catch me with nothing to say. I think my last link for this occasion and completely unrelated to that little factoid should be Fiona because she needs a little prompt now and again and is shaping up as a lovely blogger.

Wanna See My Lunchbox?

In a dramatic turn and subsequently bizzare twist of events it turns out that the owner of the mysterious Hello Kitty Lunch box over at Robs was in fact none other than Marcus Brown of Munich (formerly Southampton). The Kaiser, not widely known for his sweet 'Kawaii' side 'fessed' up that the lunch container was his regular victuals pack with a sheepish face over here . The scandal dubbed 'Kittygate' in the raggedy end of the digital press has rocked the male dominated blogosphere with underhand and pernicious jabs that Marcus is a pussy, so there was little else a chap could do for a chum other than come to the rescue with a picture of my own lunchbox. Beef noodles or no beefnoodles. Barbera who took this snap with an unsteady hand from laughing about the rapidly expanding waistline had to be coaxed into keeping a aim so do excuse the indulgent smiles that come about as middle age spread takes another innocent victim.

2007

Its drawing towards the end of the year now and what a year its been - I'll never forget 2007 AD because it came fully loaded with really good people, terrific connections, quality conversation and deeply interesting times - I can't say that about every year. There have been a few turkeys.

All the people I went out of my way to meet this year were both digitally-literate and networked to the hilt. I've been pondering recently that in theory I could go missing, and still feel confident that it wouldn't take me more than a few days to get back up to speed; what's new, where to look, what's interesting, where its developing. I'd probably never ditch Twitter though even if I do try a spell as a Benedictine monk. There's nothing in their rules on a vow of silence preventing an SMS of what I'm doing! 

What am I trying to say? I think this augmented extension of the self through the internet, can provide an ability to repair foolishly untended relationships quite quickly. That I think this nascent network in 2007 is invaluable in terms of digitally experiential relationships, and probably seminal in terms of human relationships. There's nothing quite like meeting the characters behind the keyboard. It doesn't matter about the country or the culture. I think this new social pattern is a different process than say being disconnected from your mates, since you left school and then the internet kicking off and finding Classmates.com or Friendsreunited.com rudely interrupting the illusion we hold of ourselves. The one that we have built in the absence of continuous partial attention reminding us of who we all actually are. I think this says bundles about the difference between the digital natives and the digital immigrants. I find it fascinating that in the future there will be no people like some of us immigrants who have the benefit of both hindsight and I hope a little digital foresight...... But I'm not planning on going anywhere. There's just way too much interesting stuff going on. 

You could do no better than look at Johnnie Moore's recent post about David Snowdon which reaffirms what I think is a profound change for 21st century communications. There is the notion that we are rewiring our brains to do what they always did best anyway; absorb lots of loosely connected information and build a picture from that which equates to a much closer representation of reality than the one that 20th century hierarchically driven monologue and the militantly linear and didactic process that the scientific method dispensed us. Oh shit, that sounds like an intellectually conceited mouthful doesn't it? I do go off on one occasionally. Sorry about that. 

An easier way to understand all this might be to highlight that humans are designed for chit chat. We absorb stuff much better that way. Anyway I didn't know I was going to go down this path when I set out on this post because I find blogging about communication theory a little bit like complaining about the food not being salty enough when the salt mill is to hand. But I am very grateful that some people have been paying attention because I'm (it should be we, but I don't want to sound like I'm aping Wallpaper), are just a little bit chuffed that Punk Planning made it into Campaign's top ten blogs. We're also deeply indebted to people like Rob Campbell from Musings of an Opinionated Sod for showing the rules and conventions that can be broken, while still being able to spot the corporate/agency stench of bullshit from leagues and furlongs away. Opinionated Sod! We salute you :)

Kiss my sweet ass

Rob Campbell over in Singapore is warming up for some trouble making. I know this because he asked me on Facebook what I thought of the Nokia N95 and I told him straight. I was hoping to do an in depth review of this model, because its a complex bit of kit and even the iPhone is not yet performing perfectly in the smart phone category, as I've noticed from a few people's twitters, including my friend Steve Portigal who is quite the champion of user operability.

Anyway now that Rob has forced my hand (Charles shakes fist in an inappropriate and very suggestive manner) I'd better just crack on with it and describe my N95 experience thus far.

But before that I want to compare it with the smart phone called the i-mobile 902 I owned in Thailand, 2006 which did 70% of the functions the N95 had, but with a much more sophisticated digital camera and which I blogged about over here, along with examples of the photography. That phone cost me about 280 Euros which if you remember that 1 Dollar converted to 76 Euro cents when it was launched and now will get you 56 Euro cents gives you an indication of what we planners call a 'trend'. I digress I believe an N95 can cost up to 700 Euros, which a year later is at least twice as much as the i-mobile I bought in Thailand - Economics lesson over ;)

So the bottom line is that the N95 is a bit of a slug, either the processing power isn't sufficient or the services that sit on it are too cumbersome. It's not fast enough in layman's language and furthermore my experience with the example I'm packing is that it's prone to shutting down or occasionally needs a reset by removing the battery. But what worries me most is that Scoble twittered today some problems he is experiencing. That's not good because I think Nokia gave him the phone to test-run and he's an A list blogger.

But let me tell you why I think Nokia brands really shine compared to Sony Ericsson. My first experience of Nokia apart from the double chocolate chip user interface was the experience of dropping one to the floor. You know what I'm saying?

No?

Allow me to share a little. Here is my friend Lauren's phone.

Photography Charlie Gower

You question the veracity of the shot?

Photography Charlie Gower

Lauren, we got a deal for that shot. Not a brand book deal. A human to human deal. You get my drift.

Then there is my backup phone.


This is the phone I use when my battery has run out on my swish N95. It looks a bit beaten up doesn't it?

Here's a closer look.


It's a bit blurred as indeed I was when I took the shot (a cheeky red or two) but you can see the screw exposed on that corner still held in place by the molding. My God they build those Nokia phones sturdier than a Rob Campbell mercurial point of view dancing from one Fred Astaire light footed soliloquy to another Falstaffian bluff or other.

Yes the N95 is a flawed, and possibly a precocious genius, but time will tell who is going to own the Smart Phone segment and I can say that I've had a look at the N96 which is quite impressive although I can't say anything about it quite yet. Good on Rob for being a sport and buying a competitive phone to really put it through its paces and I'm looking forward to his write up on the N95 although I don't expect anything vastly different from what I've been saying. Perhaps a little more vitriolic though :)

Is Smirnoff Full of Shit?

shaolintiger

Rob Campbell of cynic - a conversation starting company has called me out on my previous post and quite fairly suggests that Smirnoff are only interested in the purity of their distillation process and not the purity of the environment that we live in. I still live in hope that what we are seeing may well be a small but nonetheless tectonic shift in the future of branding values.

I'll be very disappointed if its a case of greenwashing as has been extensively documented by my esteemed colleague and one of the smartest planners in the business John Grant, on his ace blog Greenormal. But it remains to be seen if Diageo, the parent company of Smirnoff is to use this as an ignition point for their brand. Otherwise it would only be appropriate to add the usual film disclaimer at the end of the commercial that: Any characters and incidents portrayed and the names herein are fictitious, including any resemblance to the issues raised in The Stern report relating to climate change where the polar caps melt and large statues will be covered in water because of our reliance on fossil fuels, best dramatised with the use of oil rigs in advertising.

I think I need a stiff drink now!

Get over to Robs blog for some of the best conversation on the net. He's the future of marketing communications and is fearless about his beliefs, even if that means he has to go right to the top.

Public Showers

Jonny Baker

If you haven't come across Rob Campbell's blog yet I'd always suggest nipping over there and see why getting a good public shower is actually very important to some people. Musings of an opinionated sod is in a class of it's own. Sure he's got a hardcore, vocal and devoted fan club including me; yes he's very funny, generous and seemingly gets no sleep judging by the number of posts he does while holding down an important planning job and being a partner in cynic - a conversation starting company. But more importantly than that he's got a good heart and that counts for something in my book. Go check out this post and see why artists from Australia, Dead Artists from Germany and London Punks are sticking their thinking caps on and jumping in to help out with a mission that is not the usual fare in advertising and planning blogs. Get stuck in. Life is to short to count your worth in the currency of your choice.