Breakfast at Sulimeys

I absolutely love this. Afer a few thousand hours of watching MTV in the 90's I'm pretty much burned out with chicks shaking their booty to tell me that something is hot, cool or sexy. Also I find putting myself out to listen to new music is tough in a Youtube format even if it's excellent content from people I trust to click through. 

I want to listen to new stuff with people, to get their opinion, feel some context and that's difficult if nobody is around or has time to spare. These three elderly music reviewers are just great. Joe on the right is open minded and thoughtful for an old codger. Ann seems a bit uncouth and lacks real depth but she is sparky and everybody's opinion counts. Bill is a bit in between and I guess balances things out a bit.

What's great for me is that they take an easy to click away format through to proper engagement. Of course that's because it's me we're talking about and maybe a lot of young people will find it a tortuous way to listen to music. I'm just glad that the elderly get a crack at the whip in a way that isn't charitably forced. It just works for me. What do you think?

Via Jamie at Freshen me up

Warte Bis September

This is Nils and he's waiting until September. The Kaiser thinks it's for Ikea but whoever it is they've just gone and nailed advertising on the internet. You can call Nils on +49 40 22 61 11 61 to ask him why, in any language. It's one of the best bits of digital I've seen since the Uniqlo thing. Again simplicity is best.

Via Marcus

Erm....

Yeah OK maybe this changes things. But it's the planner that can admit their mistakes that moves things on. She was kinda hot too.

Planner Wanted In Shanghai

A friend of mine has asked if I can put the feelers out for the following role:

Aside from just saying 'hi'.....I'm actually writing to see if you know a planner that might fancy a stint at XXX agency Shanghai?  They are looking for  a solid operator with 5 years plus experience in planning. Can't reveal the client at this stage but its a multinational brand and would occupy 90% of their time.

Drop me an email which is in the 'about me' section of this blog if it's interesting and I'll put you in touch.

Smile - You're on Camera

One of the first bust ups I had with the Red Bull pitch that we won was the use of this visual. I rejected it on the basis that it used women who aren't the main customer group, but more importantly because it is everything about branding in China that is wrong wrong wrong. It's easy for marketing people in China to look at the smiley happy people in Western FMCG advertising and think that's the way to do it, but what invariably comes out in China is a thick smear of unvarnished schmaltz. The notion of portraying anything approaching real life is anathema to the marketing heads in China including Li Ning who hasn't got a clue that the branding part is the dramatization of the blood pumping through an organisation, not some laquered image projection.

 

These girls are the Olympic hostesses. They are trained to smile and it's this training that is the problem. Not the solution. The Chinese bless them, have had a tragic modern history, that like the Russians is bloody and dripping in carnage juice not to mention infused with suspicion and fear. Nobody could really deny it, even the Chinese, but they choose to ignore it collectively white wash over what makes them who they are today. That's where it goes wrong.

So you can see that the smile is part of the Olympic orchestrated image. The idea put in front of me (yes this is the level of creative in China we often see) was that after a hard days working at their smile, a gal just needs to take a swig on her Red Bull to make it through the day. Of course the idea is risible and explains why I often want to just write the fucking scripts myself but just to be professional I pointed out that the reasons for rejection were, it wasn't female, it wasn't blue collar enough (lorry drivers are often paid a subsidy to drink Red Bull and not fall asleep at the wheel) and most important of all, that the smile did not come from the HEART. A synthetic smile is exactly what I expect Li Ning to insist upon and make no mistake he doesn't undertand that it's all about saying 'fucking hell, I failed' that makes a brand.

It's not just Li Ning. It's the entire country. 1.3 Billion population and despite loving them hugely for so many things, I've yet to come across one Chinese entrepreneur, or brand visionary who has the balls to embrace their flaws and their run with it.

There are reasons for this and I'll explain some of those in some later posts.

But in the mean time I'd also like to see a Western agency that can see past their noses and their short term immediate profits (show me one ad, just one ad) that knows it's all about saying no to clients who are often under immense pressure to deliver the synthetic goods, on time and on budget. What most Western agencies don't realise is that this is an economic bubble we're living in and that doesn't justify running with what I think is so often some of the weakest creativity I've ever come across and I think I've worked in more countries than most. 

One of my predictions however is that just like punk emerging from the ashes of a charred British society I anticipate an unleashing of the creative Chinese spirit once this amazing country hits harder times. When it's not all about the money because there will be less of it about. 

For the time being though most are on the oxyacetylane rampant consumerism which the smarter people in the West know has a logic that predicts and defines it's own end with a simplicity that will leaving most people gasping......or choking if you wish.

Vimeo

skate - shot on red - 120 fps from opus magnum prod. on Vimeo.

It's alright isn't it?

Made in England

 

Currently trekking across the Americas from Mexico to Canada along the continental divide is Cookie from Made in England. Along with his mate Paul he's been blogging the journey and they are both (after what seems like forever) just over the halfway mark now. It's terrific blogging and he and Paul are both doing it for Charity which you can check out over here 

Just as exciting is that if he makes it back to London, Cookie has one of the best digital graphic design blogs that I know of. You can still sponsor him mile for mile as it's not certain that he's going to make it with his toes disintegrating as we speak, thus saving yourself a couple of dollars you cheap skates ;)

How To Pronounce Beijing

Let's start as we mean to go on shall we. No need for French emulation.

QR Code - Website

Special Olympics Update

Jon Stewart punctures the hypocrisy of the U.S. and makes us laugh at the same time.

Sell the sizzle

 

I think it's the Swedish who have an expression for food that isn't  rude and translates as "the food was adequate". Anyway this is the closest Pizza restaurant to me in Beijing.

Film & Music Matter

Age picks up on a piece of film that is ace.

Olympic Cycling

Making my way back home earlier I was caught in a road block and managed to catch some Olympic cycling on the N95 camera. I've encountered some of the teams training around Tiananmen square early in the morning and like this ride-by they are a fearsome experience of pedal power and swooshing noise as they rush by. Nothing like my sedate ambling even on my electric bike.

In this clip they are approaching me and have just emerged from the West heading East out of the fog/pollution on Changan Avenue, with the famous Chairman Mao portrait to their left on the north side of Tiananmen Sqaure which must be quite an inspiring sight for those at the peak of their careers in Beijing this Olympics.

Marie

 

Marie was a good sport on my last night in California and we had a terrific meal on Huntington Beach before I caught my flight back to Beijing. It was however a real insight into what it means for aging populations and I learnt a heap of stuff I should have known about anyway to put into context for my work. I see here today that there's another contribution to playful elderly that is definitely worth a read. Marie is a bit scared of emails but I've opened up the playing field by sending her video mails through Eyejot.

Keanu Hates Paris

Via Rob

Paris Hilton

See more funny videos at Funny or Die

When I read Alex Bogusky talking about Paris Hilton's intelligence in this Fast Company interview I thought it an interesting comment, and now I've seen the video I actually think she comes across as articulate and in control. See for yourself.

Zaproot & T. Boone Pickens

While in the States recently T. Boone Pickens (say it like you're wearing a Stetson) was buying an awful lot of mind share in the media with his plan to shift the U.S. economy off oil. A noble effort  considering he'd made his fortune by sucking the finite resource out of the ground all his life, but better late than never I thought. Zaproot's Jessica Wlliamson presents an alternative case by pressing different buttons. Make your own mind up. 

Via Paul McEnany

Sneak Preview: Beijing Olympics 2008 - The Cube and The Birds Nest

 

  

  

  

 

Pics via Focus China.

I've been twittering for a few days about the lack of foreigners in town and tonight intend to hit a few hot spots to see if it's just around Tiananmen and the Forbidden City where apart from Olympic Officials and Journalists they are definitely thin on the ground. I'm reminded of Baudrillard's simulacra that if enough people see it on televison around the world, then maybe its an international event. Simulacra or othewise.

Geotility & Cerambycidae Lamiinae Aristolobia Horridula

There's a long and funny (with hindsight) story about how this creature managed to become part of my life for about 12 hours but the reason for putting it out there again is Faris has come up with a really nice term for a concept that I've loosely talked about for a while in a slightly different context and I've been using this picture to explain it. Faris calls it Geotility and its the linking of geographical or location based data with pretty much everything else. I'm particularly interested in the information that is accumulated through social media sites although as I've also indicated elsewhere, it's us who should be in control of that information not the social networking sites who should really act as a broker in any transactional exchange model rather than message pusher. More pull than push (Fuzzy logic?)

So the insect CerambycidaeLamiinae Aristolobia Horridula above came into my life unexpectedly a couple of years back in the Tropics and managed to turn it upside down in such a way that really freaked me at the time but the remaining question I had once it had gone away is, what was it? I showed it to a few knowledgeable people who have lived in Thailand for years but no one recognised it and so I was left mystified as to how I could find out apart from emailing it to entomologists and hoping they might know.

It was only later I realised what could be the future of social media and networking when I saw this guy crouched on the ground taking photographs of insects. I didn't actually know what he was up to at first but once I'd asked (he was cataloguing the decline and fall of insect populations on Wimbledon common from climate change) it became clear that he could help me. I might have missed this guy if he'd just been walking by but what occurred to me as a really useful utility for social media is that if I could have a status update on anyone of my social media sites that I was looking for an entomologist and this chap belonged to one, albeit willing to share information as his status too, then it might prove to be a useful connection builder. What if I could exchange my status as a blogger with some traffic to promote his activities in return for some professional help on bug finding?

Where I think Geotility gets really interesting though are the day to day needs of for example people like students at school. I can envisage a situation whereby a student who is poor at maths may well benefit from seeking advice from a maths student who is weaker at literature, a subject the first student is stronger at. Wouldn't it be great to put those people together in places where time is traditionally wasted like train stations, parks, bus stops or any one of the places that we travel through and are now able to broadcast our location along with needs and wants?

There are thousands of examples I can think of that would particularly be useful for those who would prefer to borrow items than buy wasteful and damaging products to the environment and climate. I'm thinking about John Grant's power drill library that he talks about in his book The Green Marketing Manifesto (a book every planner should read) . Anyway hats off to to Faris for giving it a terrific name. I think it will be a massive concept. Particularly when oil hits 200 bucks a barrel.

Which it will.

Old School

I've had to chuck away the Wilkinson Sword Quattro I bought because after a week or so's stubble it clogs up. Anyway I spotted this in Walmart earlier and thought a back to basics might be interesting to investigate.

The Toyota Winglet

Because we built our cities around cars instead of people.

Follow Your Instinct

Just follow it. The ad is in your hands (don't forget to click in the Youtube video to direct the narrative - It's a new format)

Via Digicynic

Dengue Fever

I read about these guys a while back and loved the description of Pschedelic Khmer surf rock. Cambodia is quite special to me as most of my close Thai friends are Khmer in ethnic origin living close to the border and speak Khmer around me. It's also quite timely  after the border dispute over what is obviously a Khmer temple (the architecture speaks for itself) with Thailand bullying Cambodia and flexing its nationalistic muscles (when involving weaker neighbours) over the disputed territory.

Anyway I  was just awoken from a jet lag catch up sleep to the track 'Seeing Hands' and was catapulted back into some amazing nights in Phnom Penh and road trips to Angor Wat in Siem Reap. Khmer Culture is still such a mystery in many ways but here's a bit of recombinant music culture from Dengue Fever on Myspace that stretches from the surfing coast of Los Angeles to the Heart of Darkness. Click on the track called Singing Hands.

It's so good to hear that this music is also connecting in Cambodia with a generation that haven't heard this genre since the late sixites as both the music and the people  were all obliterated in the genocide and insanity of Pol Pot's ultra communist agrarian revolution with the Khmer Rouge. I feel I need to stop off in Phnom Penh sooner than I realised on long delayed trip I need to make to Vietnam. It's on the way I guess. Read about Dengue Fever over here if the music grabs you.

Tenuous link picture of me struggling with a surf board last week ;)

Dave Trott's Blog

Dave Trott was, is and always will be an advertising legend. His Blog is spilling  grade A advertising experience onto internet screens around the world for free and not only that, unlike when I was getting into the advertising business, you can engage in dialogue with him if your comments are in shape. 

If you're not sucking on his RSS feed yet, you should be. It's not too late either to go through the archives without sacrificing a whole weekend. It's worth it.

Everything You Need To Know About YouTube

Via Katie Chatfield

Widgets

I know some of my bloggy friends don't like widgets and it's possible that we all went a bit crazy on them this year diminishing their value a little, but I'm convinced of their utility and more importantly I like the conceptual blurring between either this space and that space (or your space and my place) when using them. Here's a great example of why Widgets are good.

The Quran

It was my planning mentor at HHCL who first turned me onto the Koran (as we spelled it then) and Islam, and watching the following video reminds me of a discussion I had in Starbucks the other day with a guy carrying Richard Dawkin's book The God Delusion. I asked him how he was finding it, and pointed out one flaw is the absence of separation between God and Religion (I dislike the latter).

In any case I put him onto my favourite rebuttal of the Dawkins book and he was very grateful for that link. I've just had a chance to watch this, and it's top quality content. I've no idea why YouTube viral clips get only 10 seconds to work with me and yet I'll lose an afternoon in this stuff. This came by way of Smashing Telly which has disrupted any number of lovely days I should have spent in the sun. Time to get down to the beach and squeeze a few hours out if possible.

Freestyle

I've pulled a calf muscle and forced to drop out of the Huntington Beach US Open World Surf Championships. It's a shame I know and I'm gutted not to be able to catch some waves this year but it has given me the opportunity to take a wander around the beach and see the event from the spectator side. The Xtreme Motorbike action (is that what it's called?) has blown me away. These kids are pushing it further than I thought imaginable.

This one is called the Lazy Boy

 

  

  

I'll put the rest up on my Flickr shortly. Expects lots of beach life and people shots!

The Masses Are Debating With The Intellectuals Online

This lecturer is a rock star. Amazing.

 

Internet star and Beijing history teacher Yuan Tengfei talks about freedom of speech, with a clarity and frankness rarely seen in China. Just Brilliant. English subtitles by Chris Wip.

From Danwei.org

Doonesbury

Via Stan

Shti Stain McCain - Come to Daddy

New York Times August 21, 2004

"For most of the past four years, John McCain and the man who beat him for the Republican nomination in a bitter campaign in 2000 have treated each other like a pair of reversed magnets, members of the same metallurgical family held apart by reciprocal repulsion. Now their locked arms are raising eyebrows."

 

It was at this point in 2004 that I realised McCain had the 2008 nomination wrapped. That's how in my opinion U.S. politics works. Power is handed over. Thanks to George for reminding me the picture is easily found through a Google search

Update: McCain goes pro weed to soften his warmongering stance. Will the stoners fall for the bomber?

Creativity

Listening to the world service recently I've been blown away by some of the creative audio they've prepared for the Beijing Olympics. It's awesome because for those that know me, I've become a little sceptical about the whole 'safety first' Olympics and even delayed my return to Beijing because the preparations for the Olympics are too intensive; foreigners with non Z class visas have been sent home, migrant workers have been cleared off the streets to project an image of modernity, factories closed and cars banned from the roads on alternate days depending on the number plate to project an image of cleanliness, bloggers and activists rounded up and thrown in jail to project an image of harmony and even tourist visas refused as well as a whole host of stuff that strips the spontaneity and fun from the event such as the official Olympic Cheer that I blogged about over here.

Happily the British Isles are blessed with people who have a creative response to the celebrations and just seeing this today over at Neil's blog has cheered me up no end. I'm sure it's going to be a good Olympics once we get into the swing of things and it's content like this this by Damon Albarn and Jamie Hewlett that is going to help far more than any condescending cultural fingerpointing. I first realised that when I saw how wildly popular Kung Foo Panda is in China and how even the intellectual elite are questioning why it could never be made in China under the current conditions. Great Creativity always opens up great questions and the answer to that one is not safety first. It's fun first. Risk a little and gain a lot I say.

Sunsets & Time

I thought I'd be clever and weave this post into something lengthy about time and running out but I think the pictures speak for themselves. The sunsets on Huntington Beach are astonishingly beautiful but the day care centre where the old folks are marking out their final days is somewhat different. No less interesting though.

The first image of the post belongs to a staff member's wrist at American Apparel which is a brand I've really fallen for. Who couldn't? Clean and fresh image, simple but noticably hip garments, and all priced very fairly with proper brand values including a positon on immigration that puts both the Democratic and Republican parties to shame (though perversely not George Bush pre 911). I've talked (at length) before about why I think brands in a product parity world can differentiate through having a position that sits outside the quarterly report. One that preferably upsets a few people too.

These are the sort of brand values which are the difference between those that stand for something and those that would like to stand for something but fail to have anything to stand for because that's what pretesting and focus groups do don't they?

Anway I've been thinking about time for quite a while and I think it's a long post in the brewing. It's got nothing to do with planning and yet everything to do with planning of course.

This last image is taken from the Nokia N95 and while not perfect is every reason why I'll miss having a 5 megapixel cameraphone once I buy an iPhone. Unless of course Apple dish up one in the future.

Sold

 

I'm really happy to have found a buyer for the Burma painting. It's just been put in the post to Daria Radota Rasmussen of Social Hallucinations. All proceeds will go towards the Google  Disaster Relief in Myanmar fund where Google is chipping in to the effort. Nice one Daria. Thanks.

America's Most Wanted

Update: Ayasha who looks just as much a bad ass as George and I in this picture has started a blog over here

Swap Meet

Over the weekend I went to a 'Swap Meet' thinking it would be like a car boot sale with some swapping although it was more about me swapping my cash for stuff. In any case most of it was a lot of the junk we accumulate without having any real purpose and yet each piece of junk has a whole manufacturing process behind it.

Depressing really, but I did score some amazing vintage magazines which I don't really have enough space to carry back to China ,although if anyone is interested I can buy up the rest next week and ship 'em somewhere, where they will be appreciated because I was the only person interested in them given that most of the people ambling around the car park were of Vietnamese or Mexican extraction. These printed products kind of reminded me of the Ephemera Society fair that I attended with Charlie some time back last year.

This first cover caught my eye as it's celebrating the 1960 Rome Olympics and what with all the Olympic fever in the air I thought it provided an interesting contrast. The happiness and spontaneity of the front cover is evident with the two smiling gymnasts from the U.S. team.

The next one is an Evening Standard (I've no idea what it's doing in California) from the 1972 Munich Olympics. These games were marred with tragedy and if I'm not mistaken were the occasion when the term Terrorist first came into the public consciousness.

This Time magazine surprised me for it's coverage of a British election which led me to think the owner (whose address is on the cover) might be an Anglophile or a British emigre.

I think this Life cover from 1963 the year of Kennedy's assassination is I think the most historic find. Inside were full details of the death including the arrest of Lee Harvey Oswald only 90 minutes after the event. A classic example of 'case closed' so quickly and yet we now know there are so many questions outstanding. Most importantly Oswald's assertion that he was a patsy.

Lastly a bit of advertising as all the items I bought are chock full of ads that are so good. I particularly liked this one because I'm staying with a friend who was partly responsible for hiring of Crispin Porter while at VW and developed with CP&B a campaign which is strictly speaking so on brand all these years later from the above quintessential Bernbach days of DDB and Volkswagen. See below.

Counter Intelligence

 

I just saw this at Newport Beach and immediately thought of Emily and Conformists Unite.

Clay Shirky at TED and the Kübler-Ross Model

Via The Crowe

PSFK - San Francisco

The PSFK roadshow is gathering steam landing in San Francisco last week and in some ways it kind of felt like PSFK was home. A few moons ago I was stuck in Asia and working on some business that required some Korean insights and trends. I was struggling to deep dive the search engines to find anything new or relevant on the topic and I found success with the PSFK website which was still relatively unknown out in Asia, and I've been a fan ever since.

I was struck by the British planner contingent at PSFK San Francisco, residing in the United States starting off with Ed Cotton from BSSP/Influx Insights who opened up the day with a great presentation on whether we should care about trends and most importantly pointing that getting out of context is where identifying and implementing trends can be most stimulating. PSFK now live blog these events with much better writers than me and and you can check Ed out over here.

Next up was a panel with Colin Nagy (Attention), Kevin Allison (Financial Times), Liz Dunn (Funny or Die), Jeremy Townsend (Ghetto Gourmet), and Amit Gupta (Photojojo, Jelly) talk about being inspired by SF culture. If there is one overwhelming impression for me of San Francisco it's the uniqueness of the place. Somewhat like a European oasis in America in terms of architecture and sensibility but equally nothing like Europe from an innovation and friendliness perspective. I particularly liked Liz Dunn from Funny or Die pointing out that if you're working 14/15 hours a day you're probably not good at your job. We're kind of choking on growth and the only effort that requires that sort of work is something to restrict the growth if that makes any sense.

Next up was the second British planner of the day. Former W&K planner Chris Riley who now works for Apple. Chris talked about three people that inspired him from the bay area and I have to say he chose something quite close to my heart because arriving early in the day at the Fort Mason Centre I noticed next door to the conference centre was the Long Now Project which is an idea built on the premise that we're so anxious about what the future offers we no longer wish to know what it will be like in twenty or fifty years time. I can share that growing up as a young boy in the 70's, that wasn't the case and that as kids we all fantasized about what the future held in store.

The Long Now project resolves this tension in part with great ideas such as placing a 0 in front of the year so this year is actually 02008... Feels better doesn't it? I had no idea that the Long Now Project would be next door from PSFK in San Francisco, after I first read about them in London some time back and furthermore that Chris would talk about his inspiration taken from a founder of the Long Now Project, Stuart Brand. Chris also talked about Alison Waters and Paul Hawken. Two people who have been progressive thinkers in their respective fields and reside in the bay area.

Next up Jen Beckman gave one of the best talks on art and and technology with her site for budding photographers called Hey Hotshot and 20x200. I knew Lauren would dig this lady the most because she took her art seriously and yet also was genuinely passionate about making it accesible and affordable to all, saying that she felt the photography on Hey Hotshot was to her the 'gateway drug' to art she was proud to deal in. I loved that and furthermore was pretty blown away that she discovered one of the most heart wrenching photographers of the decade, Nina Berman, who has been shooting returning gulf war veterans including the memorable photograph from the International Herald Tribune with a returning sergeant marrying his bride in what was clearly an awful car crash of 21st century expectations of love and the reality of matrimony and societal expecations. Let me show you the photograph because I bookmarked it many months ago. You can read all about it over here.

After Jen Beckman we had Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) talk about collaborating with consumers and navigating bureaucratic systems to make them more agile. I'm not sure it was working having someone from the entertainments/information industry and a grown up from NASA but only because they were both interesting in their own right but met in the middle on a slim branch. Andrew Hoppin did point out that NASA was losing its luster as a sexy place to work and I think that's because their mission is all fucked up. If anyone at NASA had balls they would be charged with both documenting climate change around the planet to the Nth degree and equally place in charge of something as radical as putting the human race into space. Because only a limited guest list of say 20 000 human beings with a VIP ticket into space leaving behind a shrivelled planet much like the moon, might make people wake up and realise that we only have one planet Earth. But hey, I"m not running NASA right?

Next up was yet another British Planner Gareth Kay from Modernista who I didn't get a chance to say hello to although I was keen to find out a little more about their Hummer work which friends of mine rate highly. Gareth chaired a panel including Eric Corey Freed (organicARCHITECT), Josh Morenstein (fuseproject), and Frank Striefler (TBWA\Chiat\Day & Media Arts Lab) on how you take inspiration and create change. I'm easily inspired but if you're in need of some hints you can read more about it over on the PSFK blog.

Later on we had Charles Ogilvie (Virgin America, but now working for Panasonic) about redesigning the airline experience. I thought the best question of the day came from Matthias Weber of PSFK who asked how the work could all relate to train travel. Air travel is about to get a lot more expensive.

Following on from Charles and including yet another two British planners was my mate George Parker (AdScam/MadScam), Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (DDB SF, Planning from the Outside) about how genuine consumer dialogue can improve sales.

Next up we had George Murphy (Modo Group) and John Pollard (Microsoft) about physical brand experiences. I got the impression that Microsoft are floundering when it comes to understanding how radically they need to overhaul their business to make a difference. I'd even go as far as to say I think that they need to lose some blood to gain some in the future.

Finally we ended the day with Josh Handy and Nate Pence (Method) on how design can mirror and shape an organization. Josh and Nate are responsible for the enviromentally friendly products by Method and it was a sweet way to end the day with the spirit of how design is crucial to reinventing both the world around us and how we communicate it to build a sustainable wealth creation model.

I think one of the best things about PSFK apart from the interesting people they invite to share their work is the informal and fun networking through the day and in the bar afterwards. During the evening we ended up at Otis with generous complimentary drinks paid for by Behance and I ended up getting 'arseholed' with George Parker and a few others. ;)

I've got a strong feeling that the PSFK format is going to be a big hit for their next gig in Singapore where they can bring some of their West Coast vibe, NY hipness and London intellectual credentials to play. Keep an eye open for it.

Too Many Cooks

I particularly like the part about primary and secondary markets. It's complete bullshit but a lot of marketing people have plenty of slides droning on about those. Don't forget to pretest too!

Via Johnnie Moore