Jung Von Matt

I can't hear the music to this as I'm in an internet cafe, but if they've got it right then strategically and creatively it's an awesome ad. 

Wealthy people who like driving cars often work very hard and long hours. They are often still at the wheel, late into the night. Check out the autobahn next time you're pulling a Stadt zu Stadt all nighter. They're always there and look just as keen as you to get home.


This is great work from one of my favourite German agencies, although that sheep at the end looks like a nod to British advertising (despite being quintessentially German Kinky). It's not far off this recent Passat ad that I also like. However I don't respect this execution as a VW ad. It's too off-brand from the VW brand topography I'm familiar with. It Could be any car couldn't it? 

The Benz number however is solid "future of motoring" territory. 

Anyway cars are dull. The epitomy of 20th century mass production and corporate mindsets. Great advertising though.

Swap Meet

Over the weekend I went to a 'Swap Meet' thinking it would be like a car boot sale with some swapping although it was more about me swapping my cash for stuff. In any case most of it was a lot of the junk we accumulate without having any real purpose and yet each piece of junk has a whole manufacturing process behind it.

Depressing really, but I did score some amazing vintage magazines which I don't really have enough space to carry back to China ,although if anyone is interested I can buy up the rest next week and ship 'em somewhere, where they will be appreciated because I was the only person interested in them given that most of the people ambling around the car park were of Vietnamese or Mexican extraction. These printed products kind of reminded me of the Ephemera Society fair that I attended with Charlie some time back last year.

This first cover caught my eye as it's celebrating the 1960 Rome Olympics and what with all the Olympic fever in the air I thought it provided an interesting contrast. The happiness and spontaneity of the front cover is evident with the two smiling gymnasts from the U.S. team.

The next one is an Evening Standard (I've no idea what it's doing in California) from the 1972 Munich Olympics. These games were marred with tragedy and if I'm not mistaken were the occasion when the term Terrorist first came into the public consciousness.

This Time magazine surprised me for it's coverage of a British election which led me to think the owner (whose address is on the cover) might be an Anglophile or a British emigre.

I think this Life cover from 1963 the year of Kennedy's assassination is I think the most historic find. Inside were full details of the death including the arrest of Lee Harvey Oswald only 90 minutes after the event. A classic example of 'case closed' so quickly and yet we now know there are so many questions outstanding. Most importantly Oswald's assertion that he was a patsy.

Lastly a bit of advertising as all the items I bought are chock full of ads that are so good. I particularly liked this one because I'm staying with a friend who was partly responsible for hiring of Crispin Porter while at VW and developed with CP&B a campaign which is strictly speaking so on brand all these years later from the above quintessential Bernbach days of DDB and Volkswagen. See below.