ELKKA - DJ FRIENDLY (EDIT)

This is how we know Elon is in the club as are a few others. You can check all the boxes on freedom fighter, but are you really checking the boxes while I'm censored from pointing out the intellectual puddle called net Zero and the holocaust in Gaza. Elon is going to throw the Jews under a bus and as with the Palestinians we have to pick up the pieces - 2014 It's like groundhog day.

Green

Tates & Greta

When I first saw an Andrew Tate video clip online, I could see he was an affluent and entrepreneurial man. I enjoyed his analysis delivered at 2X normal conversation pace. He's fast, smart and fun. However, his story didn't make sense. Nobody who makes more than a certain amount of crinkle can talk about the things he discusses. Nobody gets a global voice like he has without playing the game. I had no background knowledge of his life, so I left it as I didn't know what his name was back then.

There's a ton of stuff we agree on. It's nice when we don't have to dumb the conversation down about 9/11, fractional reserve, and central banking; fiat currency or even just how power, the occult and the esoteric work together. He's done his homework and that matters. He's a strong mind and is ostensibly disciplined. Abstemious from drugs and alcohol, Andy encourages his young followers to be the same, including for pornography. He believes in encouraging young men (his global audience) to be strong, focused and disciplined which is a message sorely needed in young men, though his schtick is essentially women are property. 

I was surprised to learn, that he's the most Googled (English Language) person on the planet, but there's obvious red flags. I recall him describing how he handled the women who worked for his breakout adult webcam business. It was boastful and completely crass. He moved on to casinos after that and I believe his newest enterprise is an online 'university' for 18-23 year old males who want to be like him.

Andrew's pronunciation flips from American to Cockney with certain words, and it's a small blind spot for him, like when people say 'how very apropos' in order to impress without looking into how to use it. It makes me cringe and for a person who prides themselves on attentiveness. What else is he blind to? There's nothing wrong with picking up an accent when living abroad but two pronunciations at any one time is comedic at best, and a car crash at worst.

I picked up some more details without making much effort. He's a kickboxer, an entrepreneur, a materialist, a cigar smoking supercar collector, recent convert to ersatz Islam and a braggard as is his younger brother Tristan who I only discovered existed when I came across the video above. Tristan is like a double for Andrew. It's good they're close, but most siblings depart from mimicry when looking to discover the world for themselves. It was my first dive into researching the Tates, so I listened and watched them for just under an hour to try and understand why they are always looking to tell people how to be like them.

My instincts were confirmed in the 44th minute and around the 40 second mark (see video above). Andrew asks Tristan "How many cars do we own now, is it 36?". Tristan replies it's "33 cars" and cannot help but grin his face off.

It's an important detail because only seven weeks earlier on October 10 2022 Andrew claimed in this interview he has 28 cars. What sort of strawman gazillionaire remembers on each retelling, exactly how many webcam sex workers he had in his employ, but forgot if he bought a Lamborghini or a McLaren yesterday?

It's as if his story doesn't hang together quite right under the mildest of interrogation.

So the 33 is the revelation of the method. They're on the same team as Greta but different roles, different reporting structures and similar hierarchies. She is the 'Daughter of Light' and the boys are the 'Sons of Darkness' as it were. 

Thems the breaks.

Many will be unfamiliar with the reason for Tristan's ear to ear grin. The people who run things are occultists and so the esoteric, numerology, gematria and ritual, are all areas of expertise (as well as witchcraft). I'm not talking about the porch monkeys that provide cover through the Blue lodges 1st 2nd and 3rd degrees.

I'm talking about the the inner sanctum, of senior 32nd degree brethren, which in Scottish rite and its honorary 33rd degree confer status, requiring 'no extra esoteric initiation(s)', as I apprehend.

Image manipulation is deadly fast these days, but let's suppose Tate is adhering to the universal rules of disclosure and telling us he belongs to, or is owned by the cult.

Imagine if we can, his status and position in life could possibly be nothing to do with him. The optimal way to control an asset is by co-opting them. Sure he's a top martial artist, a first class hustler (yet Haram) and nobody's fool, but it's more than likely that his sponsors would be interested in shaping his business trajectory more than an outsiders like us, could possibly guess.

If they can Astroturf for examples sake, Bill Gates, Zuckerberg and Larry Ellison of Oracle into place through the CIA and their affiliates, a caricature like like the Tate Brothers wouldn't require much planning management.

Back of an envelope stuff for Tavistock.

I'm not saying this is the case, but unexpected actors can open a lot of revenue doors giving Andrew the illusion of being more gifted at wealth creation, than he actually is. He may also be just a cutout for the disaffected global young-males segment, or an asset watching the gravy flow while it can. He's toast if they want to throw him under a bus.

Many will find this hard to digest.

Greta is even more synthetic than Tate.

She's no doubt a victim and also troubling marionette with a One Foundation expense tab (Bono/Gates/Soros-funded), and a coach (handler) Luisa-Marie Neubauer, as well as a social media (programmer) public image handler Adarsh Prathap who wrote the small dick energy reply to Tate, that Greta gained the credit for. They are all there to flog a fake climate-crisis as part of the WEF 4th industrial revolution in lockstep with Agenda 2030 global-depop, and movement-restriction licences ++.

For no particular reason on December 27th, Andrew Tate allegedly tweeted at Greta Thunberg his gas guzzling supercar collection. Look, he's there to lead the disaffected young males market, and she's there to lead the charge for the free-lithium child slavery markets in DRC, and her pithy reply was memorable.

It's a good line. It was fun. It doesn't change that the Tates are knobs, and Greta behaves like a schoolgirl Robocop about to order 20 seconds to comply or she'll unload both barrels in an innocent bystanders face.

Tates and Greta Tintin Eleonora Ernman Thunberg are in my inconsequential opinion, both fanatics and deserve each other. It will be interesting to see what transpires but the whole Pizza/Romania Kabuki theatre was a skit. Do people really think the Romanian authorities cracked the case from the side of a Margherita pizza box? Tate knows what cheese pizza means, and if you don't, a strong constitution is required. 

The choice to know is yours, not mine.

Update: Part-confirmation of my analysis.

Seaspiracy - 2021

I guess ocean acidification doesn't affect shark fin soup eaters? 

I've seen much of this new documentary's information before, but it makes sense that a new attempt at bringing to life the ecocide taking place on our planet. 

Fortunately we have a political media complex that knows carbon is the number one problem, in an age where we can distribute free vaccines but not clean water. I'm sure they know what they're doing?

Regrettably George Monbiot is in this documentary and he's shilled a lot for the genocide of Syrians. A subject that is documented for those familiar with the OPCW.

The star of this movie is in his early 20s and I condone a younger person communicating the problem, instead of a crusty old person. I would share this with your children if care for their long term futures is sufficiently high on your radar.

In all likelihood, you have more pressing demands.

ISIS Beheading Created In Studio

I suspect the 'hacked from McCain Staffer' computer story isn't so strong but it does look like this is the staged beheading of James Foley.

Consumers are being led by the nose on ISIS. A pure deep state creation.

Ron Finley - Gangster Gardening In LA

This is the best TED Talk I've seen in ages and I'm going to follow Ron Finley's advice.

Stunning Amazon Brand Infographics

Depressing story. Do we really need another social media plan for M&M's or [insert brand of your choice here]. It's not just the Amazon. It's all over the world the corporations are stripping Mother Earth bare. Madagascar looks to be having a particularly brutal time.

Buy Nothing

Do The Green Thing have been getting more and more creative recently on their blog and this latest attempt feels like they are getting close to both the attractive lure of senseless shopping with an idea of branded nothing. It's cute, it's fun, it's polished and I want one. They have a twitter presence here along with an online Doctor Will Powers in case the urge to consume for consumptions sake takes a hold there's immediate twitter advice like the Samaritans.

It's funny isn't it. I always think of Tuberculosis when I hear or read the word consumption. Like how it was described in Charles Dickens novels around the turn of the century. Incidentally a long time ago I used to live on Doughty Street in Bloomsbury where Dickens wrote a few of his books.

Working in advertising I can see how some readers would struggle to work out how I can reconcile marketing with my green credentials but it's something I've spent a lot of time working out if there is a role for marketing communications with sustainable living and there most certainly is. 

From 'more ideas less stuff', to changing perceptions and behaviour along with encouraging clients to take a longer term view of profitability than the immediacy and insanity of the quarterly report, this blog and my work as a communication strategist will always find creative ways of encouraging people to love brands through responsible selling. Each client is different and can approach the issue in a different way but a dig though the archives will reveal some of the ways that we (I've stolen all the good ideas) have approached this problem solving in a creative manner.

There's also always the comments if anybody feels there's an issue that needs clarification or a position that doesn't make sense. I welcome any challenges as they invariably end up improving my thinking.

Green Is Green

I was taking an early morning swim yesterday. It's a good time for me to think, and as ever when I'm surrounded by the sun, the sea and the sand I'm reminded how beautiful nature is and that we're really confronted by a logic bomb when considering how the system we all conspire to take part in, points at the asymmetry of global finite resources and our wasteful production (most products don't exist within six months of their manufacture) and of course our decadent disposable lifestyles. There's a way out of this and advertising or communications has a powerful and wealth creating role to contribute towards a virtuous solution but I've written about that extensively elsewhere (and here) although intend to probably recap on some of John Grant's The Green Marketing Manifesto at some point because many of those issues were thrashed out then.

In any case, I can quickly highlight that the behavioural changes required to make a sustainable lifestyle are largely a marketing problem and where there's a marketing problem there's a business solution if supply side economics are given the credence we already do.

Anyway I was dipping a few toes into the sea and I suddenly recalled that JWT's future trends watcher Marian Salzman was predicting back in 1988 that Blue was the new Green. That we'd be seeing the environment issue as a blue one where it was once green. A lot of us didn't like it at the time because many people from the consumption classes (I use that term deliberately) are still confused as to the extent of change needed and the last thing the communication classes should be doing is confusing them with bogus rebranding efforts. Anyway, Marian was wrong as most future trend watchers are. I've enjoyed some of her work in the past but frankly I think it's time that these charlatans should put their hands up and admit their error rather than just concentrating on their successes. Don't you?

You can read how common sense and Green won the day over here, here, here and here.

Break The Silence

Sam who came and stayed with me in Bangkok not so long back did this and I think it's good enough to reblog. I urge you to take a look and consider lending your vote for the Cannes Young Lions by reading the full story over here.

The Post Party Sweet Spot

Here's a post I've had brewing in my head for a while now. I've never stopped trying to reconcile selling more stuff (my work) in a world of finite resources. I believe that even if climate change is not happening because of the way we use carbon fuels and behave like it's a disposable society (ironic that isn't it?) that it's our moral responsibility to take care of this planet in a way which shows future generations that we tried to hand over the best torch possible.

I believe one day in the vast future we will look back at planet Earth, maybe from distant solar systems and see it as the genesis of something beautiful. If it's in good shape it might be reminiscent of a garden of Eden. Of course the religous references will get some people's backs up, but I have my own system of belief that belongs to no one else because it's mine and I'm quite convinced that without some belief there would be an equal amount of problems. This doesn't make me any less of a hypocrite as I'm a human and all too fallible.

I think John Grant went a long way to reconciling the notions of making money (or value) and treating the planet as if it's resources are meagre instead of full. It's not and, our evolutionary (yes I think evolution makes sense) programming doesn't allow us to instinctively take care of relatively slow moving events. We'll only know if we've fucked up when we've fucked and by then it's too late. So change our lives and do one right thing. Be frugal.

I'll share something about John and I. We never really get it on in real life, and because I think he's a genius, a bit of a hero, and also a brilliant communicator when given centre stage, I don't want people to confuse that with kissing ass. John and I had the same girlfriend in the late nineties. Not at the same time. I after him, and truthfully I only realised it when I started reading his blog nearly ten years later. I've never been one to follow industry stars because it's only advertising and not nearly as important as saving someone's life with a defibrillator which is far more useful when push comes to shove - It is however what I love doing. This may or may not be the reason why John and I are not best mates, but I know deep down as do many others that his book The Green Marketing Manifesto is one of the most important books in our business if for instance, working on a tobacco account is something you would find offensive. Aren't rising sea levels and climate change affecting the poorest on this planet much more offensive than auto-exposure to lung cancer?

My hopes for a 'rewiring of our economies' which is something I've been talking about for quite a while was never strong. I know that everything changes and everything stays the same so I couldn't see how we could slow down our economies and population growth to take the time to find solutions for not choking on our own growth. I spent long days talking about it in the US with my political mentor and he finally came round to my way of thinking that we need 'managed population decline' to really find ways of keeping this incredible thing called life continuing for millenia before we jettison ourselves off this planet, find somewhere else and let it grow fallow for a long time while observing it from distant galaxies as the birth of something quite special.

And then along comes something I've felt in my gut for about 5 to 10 years that we are facing a massive financial implosion. Nothing brainy or clever but simply put the idea of making money out of losses (shorting on a stock market) seems to me as stupid as having a bookmakers where betting on losers is the point. It's dumb and we were hoodwinked by the financial markets into believing it was a valid financial mechanism. Unless of course you were the creatives on this remarkable piece of prescience that I loved so much and tried to bring your attention to back in March.

Anyway, we've hit the sweet spot. It looks like we've had a hell of a party, there's cake and booze everywhere but now it's time to clean up and we can build a better world because of it. Yes we can do marketing in new ways while managing decline and add value and creativity to peoples lives with big thoughts such as more ideas less stuff. Isn't that what the internet is? Isn't sharing our lives more important that acquisition of more stuff. Shouldn't we compare ourselves by what we do, how we act and what we believe in rather than the bullshit marketing methodology that has been outed for what it really is so very recently; fear marketing of "if you don't wash your hair with our shampoo, you wont be as pretty as the other succesful girls in the office" or in this case, baby straps? Yes it took mothers to rebel and say fuck you to shitty advertising. I love this business and I am very optimistic about the future. We've hit a remarkable sweet spot. A big problem that needs sorting out with slower economies, enter stage right a mini global depression, the tools to fix it, as social media is nothing short of a revolution, and the kind of leadership that only tips up once every eighty years or so that has the mandate to really change things. Yes we can. Oy!

Now it's over to the economists. Why don't you do something useful for once and rewire our economies based on what we have and not on what we want. Because as we now know, we want it all. Including redemption.

Zaproot & T. Boone Pickens

While in the States recently T. Boone Pickens (say it like you're wearing a Stetson) was buying an awful lot of mind share in the media with his plan to shift the U.S. economy off oil. A noble effort  considering he'd made his fortune by sucking the finite resource out of the ground all his life, but better late than never I thought. Zaproot's Jessica Wlliamson presents an alternative case by pressing different buttons. Make your own mind up. 

Via Paul McEnany

All the water in the world

All the water in the world (or 1.4087 billion cubic kilometres of it) including sea water, ice, lakes, rivers, ground water, clouds, etc. (left). all the air in the atmosphere (or 5140 trillion tonnes of it) gathered into a ball at sea-level density (right). both shown on the same scale as the Earth.

Via Information Aesthetics

What in the world can stop a G-Class?

Erm....Peak oil and climate change spring to mind. Lovely ad though.

Walmart And China

The figures for Walmart and China are colossal. The United States' ability to voraciously consume, coupled with China's unsurpassed capability to produce has led to the fastest input output game in history with considerable impact on the planet's resources. There are still many people who would rather ignore the moral impact of our work without knowing that there are ways to square the circle, but it takes some thinking, and some conviction otherwise there really is no point just gushing 'awe' at cute babies and bunnies and things because that's just programming on your amygdala which you can overcome with your selfish gene and get on with the business of senseless consumption.

John Grant has done a much more courageous job of showing the way forward with his excellent book The Green Marketing Manifesto and also his blog Greenormal which is a must-read for those who like the communications business and dig frugality dictated by the brutal logic of finite resources.

Some time back, we talked on his blog if Walmart or M&S would insist on environmental standards in the distribution and supply chain, it would have an impact on both China and the rest of the world. If you're not sure how this works, it's enough to know that Walmart single handedly pushed the world into using barcodes when insisting on its suppliers using them.

The same applies for pretty much anything else they put their mind to.

Now Walmart are famous for being miserly with suppliers and parsimonious at best with employees but there is a strong Christian ethic that runs through the organisation and its values, which when misguided are unpleasant but when constructive can be a force for good.

Following on their news last year to become the largest purchaser of solar panels ever, thus creating economies of scale for others, I read today in the essential China Digital Times that they are making a push in October for all their Chinese suppliers to follow environmental and sustainability guidelines. This will likely be a future trend for China and its suppliers, but if embraced can drive wealth creation that is not at the expense of the planet and is surely the single largest opportunity for making money in our lifetimes by rewiring the economy for sustainability. Anything else is just loose change isn't it?

Money From The Environment

Some of us have talked a fair bit in the past on the environment blogs including John Grant's Greenormal that going green is actually a massive business waiting to go ballistic. I guess I should have remembered this while meeting a twenty something in a Beijing bar who repeated three times that she was making amazing money from 'wind energy' farms in China... I thought it was a bit crass at the time but with the U.S. economy tanking on debt that only the consumer society could have created, it's probably good timing given that the banks are now being propped up by the Fed with our money).

Anyway, Amy from Terrarossa asked me to see what you think of this clip. I'd be grateful if you could let her know your reactions to any of it in the comments below. I've already given my feedback.

Beijing Smog

Beijing was immersed in smog for a marathon three or so days till this afternoon, and I thought I'd take a picture of how it looked compared with a clear day earlier in the month that I blogged about over here. There's a lot of schandenfreude in the Western Press over (well over anything Chinese actually) the smog in Beijing in the run up to the Olympics, along with less helpful suggestions that restricting the traffic will have an impact. It doesn't! The smog occurs over the weekends too. It looks very much like its the smokestack industries to the west of Beijing that are responsible for all this. The ones that made the remote controlled toy helicopters you secured for Christmas or filled up the Christmas crackers with plastic toys. Well you know how I feel about buying pointless shit.

I'm quite sure they will restrict these offending polluters around the time of the Beijing Olympics to make sure that our international visitors have a good time, and leave with a postive impression. Before the 15 million of us who live here can get back to doing what we do best. Cleaning the air by breathing it in with our lungs, and making the it sparkle and clean like below.

What I find most daunting is that things are unlikely to change in the short term. China is under pressure to reduce its trade imbalance with the U.S. and all the other countries that consume its vast output at morally questionable prices, I talked about over here. How are they going to do this? Well, part of the answer is that China will subsidise those TV's, personal computers, washing machines, air conditioners and domestically produced mobile phones to its rural/low tier city constituency before it asks the West for something in return. That last article slipped by a lot of people in the mobile phone business. It was released in the Indian press first just before the Christmas break.

Communication Breakdown

One of my new resolutions is to reuse paper and plastic cups as often as possible. I thought I'd start with the Starbucks coffee downstairs because its no hassle to rinse their cup and reuse. I also thought I'd reuse the polystyrene cup that McDonalds use to serve their delicious morning coffee that I talked about over here. The first morning I indicated my intention to resue my cup, and the lady at the till said "No, no, no". I nearly broke out into "you don't love me and I know now" but it wasn't the time to be witty so I persisted and she called the manager. I thought the problem had been resolved but instead my breakfast was served like this.


It's not easy being green, I tells ya. Maybe the folks from Responsible China can help out or as the New York Times puts it so well. "Civilization will attain new heights when we all patronize McDonald's and Burger King with our own knives, forks, spoons and plates. Wouldn't fast food be even faster if we brought our own eating equipment and did our own dishes? But then such basic social skills as maintaining our own supply of cutlery and washing our own dishes are beyond most of us once we step outside our own homes.

The Hub

I went to The Hub not so long ago and was bowled over by the energy in the place which is ironic because they are all social entrepreneurs and very adept at saving energy for themselves and their clients. I want to show you a short film clip of their most creative hot spot. Right at the end I've revealed where it was filmed. Neat huh?

Tell the truth. Its more creative than most advertising agency departments isn't it?. Why? Because we need to tear down the department walls. Like yesterday.

Living with yourself

Wherever you are in the world you may have scratched your head once or twice and tried to figure out what infinity means. Then when you'd given up on this you may even have reflected that we live in a world of finite resources. Fossil fuels are a great example. They are the reverse of infinite. That's finite to you and me. Once our selfish and greedy generation have used them up (like the fossil crack whores we are) there will none left for our kids. (Cue handing over responsibility to the scientists who make iPods we can put into blenders to show how clever we are, and will ultimately invent some mythical power that the kids can then forgive our first-come, first-served mentality)

We tend to fight wars over them, set geopolitical policy around them, have a century of the cheapest energy ever, and believe it or not make all things plastic out of oil before we throw them away in the contented illusion that what is OUT OF SIGHT IS OUT OF MIND. Other than that we like to fill up our gas guzzling SUV's from pipes at petrol stations and get scared if someone does it with a cigarette in their hand, because that would mess up our Christmas plans. Ah yes Christmas, where we go on another consumer spending bender topped off with orgies of indulgence before nipping into the vomitorium to make way for some more mince pies, Chrimbo pudding, presents and more cake while studiously avoiding any mention of the birth of Jesus Christ who I can assure you took frugality very seriously. Its time to make frugal a word to worship again. It may just save our skins.

So how can we do this while encouraging people to spend, spend, spend while achieving those growth growth growth (ugh) targets that make the world so tickety boo? Easy if you really think about it but it will take a rewiring of our economies, some sort of managed population decline and building businesses around recycling, sustainability, community and wait for this making money out of value not money out of stuff as Russell pointed out over here.

Anyway, just in case this is popping your amygdala out of its neocortex because your marketing and advertising acumen pays the mortage and the thought of saving the world really gives you a migraine then relax, because one of the worlds best thinkers on the subject John Grant has just published his book The Green Marketing Manifesto. You should stop sodding about and buy it immediately. As John puts it so eloquently in his book. If environmental issues are a moral question, then not doing the right thing is immoral. I say this is more important than reading the newspaper and casting judgement on others. Change the world. Change yourself.