Slicing Through The Madness

At the very beginning of the video clip, if you're paying close attention, the customer (little fella) hops over the fast food counter to make his complaint in person.

He is taken down masterfully by an employee safeguarding his colleagues and satisfied customers.

Then another [former] customer gets the same treatment.

Once the kerfuffle is over, it looks like his supervisor, is reaching out requesting the Samurai sword be put somewhere safe, now that the counter hoppers are in disarray.

I've never seen anything like it

Informed people know there's an ideological war brewing in the United States, and abortions, gun control, TERFS and reactionary accusations of racism-options are off the table.

You can take that to the bank but there's no way I can endorse the Federal reserve notes.

It's pragmatic to prepare for self defense.

Consumer Programming ™

It's hard not to feel deep sympathy for people so unhappy that consumerism is their only relief from the pain of living. 

Thanksgiving at Walmart?

It's like they're programmed.

Terence McKenna - Eros & The Eschaton (Why Consumer Culture Is Brainless Culture)

"We have to stop consuming our culture. We have to create culture. Don't watch TV, don't read magazines, don't even listen to NPR. Create your own roadshow. The nexus of space and time where you are -- NOW -- is the most immediate sector of your universe. And if you're worrying about Michael Jackson or Bill Clinton or somebody else, then you are disempowered. You're giving it all away to ICONS. Icons which are maintained by an electronic media so that, you want to dress like X or have lips like Y... This is shit-brained, this kind of thinking. That is all cultural diversion. What is real is you, and your friends, your associations, your highs, your orgasms, your hopes, your plans, your fears. And, we are told No, you're unimportant, you're peripheral -- get a degree, get a job, get a this, get that, and then you're a player. You don't even want to play that game. You want to reclaim your mind and get it out of the hands of the cultural engineers who want to turn you into a half-baked moron consuming all this trash that's being manufactured out of the bones of a dying world."

Keep The Aspidistra Flying - Orwell On Advertising

"The interesting thing about the New Albion was that it was so completely modern in spirit. There was hardly a soul in the firm who was not perfectly well aware that publicity — advertising — is the dirtiest ramp that capitalism has yet produced. In the red lead firm there had still lingered certain notions of commercial honour and usefulness. But such things would have been laughed at in the New Albion. Most of the employees were the hard-boiled, Americanized, go-getting type to whom nothing in the world is sacred, except money. They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket. And yet beneath their cynicism there was the final naivete, the blind worship of the money-god. Gordon studied them unobtrusively. As before, he did his work passably well and his fellow-employees looked down on him. Nothing had changed in his inner mind. He still despised and repudiated the money-code. Somehow, sooner or later, he was going to escape from it; even now, after his first fiasco, he still plotted to escape. He was in the money world, but not of it. As for the types about him, the little bowler-hatted worms who never turned, and the go-getters, the American business-college gutter-crawlers, they rather amused him than not. He liked studying their slavish keep-your-job mentality. He was the chief among them takin’ notes."


Has George Monbiot linked the normalising effect of advertising to consumer fetish in yesterdays Guardian piece? Is Occupy Madison Avenue next? 


My own thoughts some months ago are over here. The entire .pdf of Keep the aspidistra flying is available over here. It's my favourite Orwell after Down and out in Paris and London.

Is This The Voice Of Consumerism?

Straight To Video

Some things I take a bit too seriously. And some things I don't. I made the clip above a short while back so that I could test the Twitvid function on Tweetdeck. I bought the sheeps mask and tried it out. It's only worth embedding because I'm not taking myself seriously and it's consistent with the next clip.

Same shit right? Nope.


The trouble is, I have no recollection of doing the one above. I realised the next day something wasn't right as I couldn't recall getting home. Most unusual for me, so I retraced my steps. The main event was buying a couple of pairs of sunglasses from the night market. I did stop off beforehand to have a couple of local spirits called Lao Cow.

It's served in a small shot glass and often coupled with seasonal sour fruits like unripe tamarind pieces or wild berries and then dipped in chilli sugar. It's very blue collar, an acquired taste and most valuable for getting an unvarnished view of the world. I mean talking to people it's hard to normally break the ice with. I don't mean with beer Goggles on.

So as I lost my memory, I thought maybe I'd been spiked or something. But then I remembered a girl joining me who always turns up when I'm around. I roped her into a mini flurry of Lao Cow shots. Nothing that excessive, but definitely more than I've ever had before. I think six shots.

Then all mayhem apparently let loose.

I"m guessing I came home, tweeted about my glasses and then made the Twitvid above. There could easily be lots more carnage judging by the random replies to me on Twitter the next morning. I've still not checked my timeline to piece together the full story but just in case anything abrasive was said or done, I do apologise.

This post is sponsored by @pristyles who sheltered me (most graciously) from harm.

The Bird's Nest

One of the great experiences of Beijing is the sheer velocity of construction which has had me pondering for quite some time on the implications of whole neighbourhoods flattened overnight with new superstructures going up faster than I've ever seen in my life. I've already talked about the CCTV building by Rem Koolhaas which we will never see its like again (and he knows it) but the other supermodel on the catwalk is the Birds Nest, or the Olympic Stadium. It's awesome. Period.

Here it is from some photography I took the other day. Notice the traditional peasant (migrant worker) in the foreground. I chose this pic out of the 30 or so I took because like the washing below it represents something about modern China that Noam Chomsky talks about a lot in this podcast here; the human development index for China is still quite low, around 70th if I'm not mistaken. 

There's a lot of people still running around on loose chained tricycles shifting bricks from one place to another. 

Wait till all those have offspring that want to go to college, drive a car and double China's GDP with the 'Chinese Dream' (One World One Dream).........Yeah, we need to rewire our economies and the answer might be most candid in Asian economies today. 

Not tomorrow.

I live only a stones throw from the Forbidden City and a short walk from Tiananman Square. Beijing is often a sooty and polluted overcast metropolis. It's also, in its own way the most tidy I've ever come across for its size. I've never seen a broken glass, a crisp packet or an empty packet of cigarettes on the road and that's because there is no litter. But still there are quaint signs of a rapidly disappearing life, and though I live amongst the political elite (and those who did them favours) The washing is still out on the road drying in the occasional spell of glorious sunshine. For when Beijing shines. It really does shine beautifully.

 

Sorry about the lack of links and layout at the moment as I'm using the new version of blogger and playing with new features.

Uniqlo Beijing

I blogged about the Uniqlock digital idea back in June last year (click the speaker icon in the bottom right corner for full effect - it still rocks as it's regularly updated) and frankly I'm a big fan of the marketing communications of Uniqlo. They are hip, refreshing and quirky.


I only occasionally shop there as most of the stuff is too straight forward for my liking but if I was into that plain and simple, done-well thing that Gap had going a few years back I'd much prefer Uniqlo over Gap because of the way they communicate. In short I love their personality.


I anticipate that Uniqlo are going to be massive in China after seeing their latest shop open in Beijing at Joy Shopping Centre. I was ascending the subway escalators a few days back and caught site of Chloë Sevigny on some Uniqlo wall posters announcing a store opening. I was immediately hooked. Now I know this will look kind of dull to people in other parts of the world but locally this is about as standout as it gets in China/Beijing so I do feel the need to blog about it. These executions are cutting edge for this neck of the woods, and would normally be stamped all over with the "well in China we do things differently" creative meddling that results in most communications as lamentable marketing mediocrity if not downright spammy once it is fiddled with.


I heard Neil Christie of W&K in 'this podcast' refer to some parts of the world looking for the differences instead of commonalities of an idea, and I couldn't agree more. Once the dull marketing folk who should really be in product development get their mitts on a bit of communication that is handed to them by an agency without the balls to stand for anything other than spreadsheet profit and loss, it becomes evident that the cardinal rule of advertising gets lost in the communication theory quagmire of venn diagrams, brand visions, engagement planning and link testing.

The first rule of advertising is to be NOTICED and that by its very nature means putting a few noses out of joint - It means having the courage to stand for something. Time and again I see an approach to Chinese advertising that is so timid it begs the question why aren't the suits in charge working in banks or actuarial cubicles instead of the (cough) creative industries?

Anyway in short the Uniqlo stuff is a breath of fresh air and hasn't been watered down. It's not Chinese, it's not Japanese, it's not American but it will be successful. The point of focus groups was never to let the 'consumer' (ugh) tell us what the creative direction should be it was about creative development and disaster checking. Those who hang on the focus groups' every word are destined to be followers not leaders. It takes leadership to be a brand, not the correctional marketing, and insipid rear view mirror copycat mimicry that is endemic in what should be the most exciting and new emerging market on the planet. There's a reason why China doesn't have a real global brand yet and I've talked about it more extensively in the comments over here. There's deeper socio-historical reasons too but I will go into that more fully when I write the post that suggests if you're over 25 and in advertising in China - You are part of the problem and not part of the solution.

Uniqlo - We salute you for being the nail that sticks out, for having a personality and being interesting. Rant over.

Merry Bleeding Chrimbo

The idea of celebrating the birth of Jesus Christ always strikes me as a good thing. Depending on who you speak to the man could well have been a freedom fighter that spoke about love and peace, the John Lennon of his times, or a rebel that upset the Jewish faith. Some people don't even think someone special existed but its a hell of a construct to insert a fictional character into history with ideas that have spread around the world and are, in many instances, not so far from some of the other major religions including the social responsibility stuff from Islam and most of the eight major precepts of Buddhism.

I'm rereading Bulgakov's The Master and the Margarita at the moment (thanks Sasha) and I'm still blown away by that scene where Pontius Pilate has a splitting headache and fundamentally doesn't want to crucify Jesus but is under enormous pressure from the president of the Sanhedrin, the high priest of Judaea to crucify this awkward vagrant philosopher and let the common criminal Barabbas go free instead, as was the custom during the Passover to commute a sentence for one individual. Its so vivid that it might well be one of my most favourite chapters in any book ever. It brings to life, a life and death decision that possibly changed the world.

Why am I talking about this? Well as I've pointed out elsewhere if you try and bring up politics and religion in general discourse today people think you're nuts. They really think you've lost the plot. Yet is it just me that looks at the insane Christmas consumption frenzy (as the planet heats up) and thinks that the rest of the world has gone nuts? Don't get me wrong I think its a great time for children along with an opportunity to talk about some the ideas that were shared a couple of millennium ago. But what we have now, is so far removed from the idea that started it all I now have no time at all for the whole Shitmas gig.

Just last night I took a scout around Beijing's Nan Jiu Ba Jie in the SanLiTun area to see if I could find any decent DJ's and sure enough I did, although I had to work my way through the usual expat dribble of crap hip hop, drunk for life anthems and low-so discourse. But on leaving one place I saw this poster and as much as I think too few women know how important top quality lingerie really is I couldn't help concluding that this poster captures the essence of Christmas in the 21st century. A self indulgent piss up with the chance for an office party leg over followed by mince pies, Christmas pudding, liquor galore and gifts all round without a hint of what the gift of giving is really all about.