Say it again

When I see citizen created content like this I begin to feel that part of the job of an agency 2 point something is to find an innovative brand association rather than write a brief for content.

Why not write a brief for the media companies to use it in such a way that people connect with the authenticity and creativity that is sprouting up on Youtube and elsewhere? This is probably heresy to the creative community, but in my view this piece of content is better than 90% of advertising. A creative media association would be way more effective.

Via Angus who consistently digs up kick ass digital on the net.

Porn for the Blind

Via the ever alert and delightfully smutty Angus Whines

Ooohs and Aaahs

Last night a few more bloggy folk got together at The Endurance pub in Soho. I hadn't met Spy vs Spy before because Angus Whines or Winges (she never stops actually) has acute Cold War Survivor syndrome, but I like the way she calls me Frith as if she's barking orders at me on her blog. I also got to meet Tom who does genre defying posts over at his, my political homey Sam was there, as was 'word of mouth' Will who finally got the beers in (thanks mate), and the delightfully snippy but witty John Dodds.

Our guest of honour was Steve Portigal of Portigal Consulting from San Francisco. Steve was one of the earliest bloggers I came across. I'd better not go into how convoluted it was to actually realise who was who when I first asked Steve if he was Tom, but if Kirsty or John hadn't been there I would have just kept quiet about it and added a new chapter to The Metamorphosis

Anyway it was a fun evening. Steve is a cool guy and its always fun to let London do its work on visitors but while playing about with Sams camera phone i.e me doing my 'I'm thinking about thinking' pose, Steve whipped out his iPhone he'd been hiding all night and Sam and I both lost control, climaxing instantly while cooing over it with reverential Ooohs and Aaaahs.

Now I'm an apple fan, but not a worshiper. However it looks better in real life than I had expected and we put it to the test in that darkened pub with no flash and I think I'm pretty much sold on it unless someone slips me an N95 when I get back from the tropics. Hint hint.

Here's the pic. Aaaaah.....


Update: More photos from Sam's Sony mobile phone camera:

Poor Will. He puts up with some stick from us.

Good effects with that Sony Sam

Yeah Nice one Angus

I'll have a think about it then then. What a tosser eh!
Yep. Definite tosser.