I've pointed out elsewhere that we're probably living in potentially the most exciting times for TV advertising. Dwindling attention and exploding media options leaves advertising with only a few avenues left to explore. I believe these could well be placing feelings in front of facts and spirit in front of logic.
Of course everything is contextual including the market's media literacy, the product, the category but if I was going to paint a broad stroke Fallon are body popping when it comes to advertising. Bravo!
Of course everything is contextual including the market's media literacy, the product, the category but if I was going to paint a broad stroke Fallon are body popping when it comes to advertising. Bravo!
