Finger Pointing

We're all good at it aren't we. You only need to go on the BBS and IRC to see the screaming, shouting and finger pointing going on. I guess it all comes down to binary thinking. Stuff like 'Four legs good two, legs bad' which is from an allegorical tale called Animal Farm, that intelligent people from around the world should have access to read (that and Down and out in Paris and London). I can appreciate some of my Chinese American friends who were raised with pluralism of opinion and free access to any countries' media including China, feel that the picture below and doing the rounds on the net, is the sort of managed message that makes them feel uncomfortable.

One sent this to me: "In the streets of the March 14th event, the government is using these signs to promote 'unity' again in the country by saying, "Tibetans and Han Chinese are daughters of one mother. Our mother is called China."

Here is the poster with that slogan on being posted in Lhasa and on the Net


I couldn't help looking at it in a simple semiotics kind of way. Why is it illustration? Are those national costumes? Is there room for only one flag on the poster? Is there even a flag for Tibet? I did a quick search to find out and this is what I found?


It's quite distinct isn't it?

The British are famously reluctant to haul out a flag and wave it because we've seen how symbolism gets people fired up in the wrong way in tense situations. Nazi Germany springs to mind, and particularly memories of the ugliest people gathering round symbolism as if it were worth more than life itself which it most certainly isn't.

Just for reference here is Hong Kong's flag which is unquestionably part of China and has returned back to the fold under the good guidance of Chris Patten who was vilified at the time by Beijing as "sinner for a thousand generations" and is now broadly welcomed by the PRC as having managed a tricky job quite even handedly.


I wrote back here that what happened in 1949 is history and the riots on March 14 2008 were news. Separating history from news is important for constructive dialogue because the news in this instance was that the ethnic Tibetans rioted in Lhasa and attacked the ethnic Han Chinese. If we're going to be brutally honest, history discussions aren't embraced in China because pluralism of opinion isn't accepted, in much the same way that discussion of the Rape of Nanking isn't debated in Japan or Extraordinary Renditon, the loss of Habeas Corpus and the ugly stain of Guantanemo Bay for the 'Enemy Combatants/Bin Laden Clique that the Neo Conservatives and their unholy alliance with the Christian Fundamentalists have to smash and crush isn't accepted.

Look at that finger pointing in one direction and notice the other three pointing back at you.

AWE5OME

These guys are popping. I particularly like Steve Lawler's work and don't forget to take a sniff round Poolatwork

Basso Profundo/Hugh & The Rabbi

Via Johnnie Moore who is really doing some of the most inspirational podcasts called "Hugh and the Rabbi" along with Mark Earls about subjects like authenticity in organisations and of course their marketing. Check them out and more over here.

Daily Stats

Depressing really, my own colleagues don't find me Interesting at all! Or maybe it's because Blogspot has only recently been allowed in China! Seriously though the unsung secret of Blogging is Google Analytics. It's the only quantitative evidence I am hopelessly addicted to. It'sa deep diving internet analytical tool that has taught me a lot about how to think through e-commerce, click through and bounce rates, search engine optimization and all the other features and benefits that will appeal to even the most creative planners amongst us. The numbers above don't reflect the RSS subscribers I have, although I intend do a post about Feedburner (and/or Feedsky for China) soon because its interesting and also the political implications of RSS readers and subscribers are quite considerable in places like China where pluralism of opinion is often anathema.

Porn for the Blind

Via the ever alert and delightfully smutty Angus Whines

Qik - Part II

I left a comment on Robert's blog some months back about QIK because I could not access it in China without the aid of a proxy server and also because I couldn't get a QIK invite, which I thought was something to do with being in China. QIK got in touch with me and gave me an Alpha Tester or something, and I was off and away with live to the internet streaming from a Nokia N95. When I showed it to Nokia in China they were blown away as I demoed it in their offices but as usual with the future, too many clients are buckling under the present to be truly inspirational.

Anyhow an immediate thought was how controversial this could be if I was in the wrong place at the wrong time or the right place at the right time depending on the context (everything is after all contextual) and I think the recent spotlight in China has highlighted that.

I had a low key QIK incident of my own when making my way to the Forbidden City. I saw a crowd gathering around the kind of vehicle that only the very rich and powerful can afford to own, as ostentatious luxury cars in Beijing are frowned upon more so than Shanghai. The police were on the scene already, and I took a glance as I walked by only to see a young Caucasian male stuck in a crowd of 20 something Chinese who were looking on intently.

I thought he seemed like he needed some help and made my way over to offer a hand. He had a cut finger, the car was scratched and he explained to me that it had knocked him off his bike. I could see that the police were at a loss for what to do because they didn't speak English and both the boy wanted to get on his way and the car owner was eager to accept the cost of a spray job and avoid bureaucracy escalation. I called our brilliant HR Manager Grace who is way more of a planner than most planners in China, to see if we could get the cops to put the pad away and save everybody a few hours. But you know how it is with those who are used to orders. Once the pad is out its not worth their job to put it away and also the Olympics mean that they are very binary about sticking to the rules. Once I'd done all I could I thought I'd whip the N95 out and do a QIK scene which was beamed straight to the web. Those of you who follow my Tweets are immediately alerted to the live streaming nature of QIK (Althought China is still waiting to go full-on 3G)

Here it is:

And without further ado here's a cut and paste from Johnnie Moore who should take you to the next level of why I am inspired by the tools that are created by the people and for the people. Way more so than Marx had in mind when pushing for the workers to acquire the means of production and why I don't have a problem calling it Socialist Media

If you get excited about where social media might take us all, you'll probably enjoy this post by Grumblemouse: San Fran torch relay is a social media extravaganza. The notion of a guy helping to organise a protest in San Francisco by watching a livestream of NBC and sending updates via Twitter, from his kitchen in London, is pretty cool, I think.

I think today is going to be the social media event of the year as I hear that the Rick Roll flash mob thing is happening in London and you can watch it live from Jamie's phone too if you can't make there. Rumour has it that a brand is involved and I'm wondering if Nokia were paying attention to the presentation Rob and I wrote back in London. We'll see later today.

Ladies & Gentlemen - The Kaiser

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This is why we all think The Kaiser is destined for greatness. Ahead of his time and destined for glory. It's destiny I tells ya. Brilliant!

And Who Could Blame Him?

Via Hugh

Is Greater Mexico The United States' Tibet?

I'm having an email discussion about the difference between using the word success or win in a tagline and trying to explain that it doesn't really matter because both options are bland. Anyway I think Absolut Vodka have stumbled into ahem, a territory (intentionally or otherwise) that I believe some brands should think about, because the level of internet participation and debate says to me that contentious issues should be embraced, and that quite possibly there is a role for brands to host that debate in a constructive and meaningful way. Far more important than the meaningless endlines that are constructed to cause offense to nobody and ultimately please nobody. We are after all in the business of engagement.

I also wrote about this topic over here because I think we use the word brand values when the corporations who often are the most powerful forces in our lives (work and environment) claim 'values' that are rarely committed to anything of consequence. This is a huge missed opportunity I believe. I also said over here that I don't think the U.S or its leader 'the great decider' have any credibility left in the eyes of the international community to define what is right or wrong (particularly in Tibet) given their own track record, and I think Absolut have tapped into that debate with this ad for vodka which highlights the history of Mexico as stolen land by the United States.



It has now had to be withdrawn because we all know that the United States are hypersensitive to criticism that ranges from the American Indians, to the Mexicans and then Slavery. It has always had a propensity to protect its own God given wealth and the American dream (Illusion?). How long is it before we see U.S. government announcements of intent to 'smash and crush the Mexican clique responsible for this malicious falsehood? Of course I've got my tongue firmly planted in my cheek (I'm very fond of many people from the U.S and especially its political history), but equally I don't think we should ignore that thousands upon thousands of people all round the world are ignoring our well crafted endlines and joining in on this debate about Mexico and the United States on the Internet over here and elsewhere.

I do believe that its better for the flamers, pious revisionists and neoconservative right-wingnuts to let off their steam in an internet forum than in real life...why? Because I know from experience that they then feel they have had a chance to voice their opinion, that they've been heard, that maybe someone cares about what they feel - Even if nobody gives a fig. We all like the sound of our own voice when we're off on one don't we?

Update: I see Dos Equis have also tapped into this sentiment before Absolut

We Are What We Share

I"m not sure about you but I've been spreading the love for as long as I can remember. Whether people wanted it or not ;)

Via Asi

Fifa Street 3

It just gets better and better doesn't it?

Chain Surfing

Via three billion

Beijing Fashion and Trends

I got caught in Xidan again last weekend. That flat peaked baseball hat thing that was hitting London when I left may not have arrived full-on in Beijing yet, but I do like the perched and slightly tilted action going on below with subverted logos .

These guys really made me think I'd lost my antenna for what's going on because their piercings and punk goth look had in my opinion overstepped what Beijing tolerates as acceptable. Its one thing to be rebellious but in my estimation their look (even though its ace) would surely lead to some kind of 'social alienation' in this part of China. I think Vivienne Westwood collector and fashion lecturer Robert De Niet in London would be particularly pleased with those bondage trousers which, like the rocking shoes she designed, are somewhat impractical but look insanely good. Clothes for heroes indeed.

I bumped into them later in that cheap clothes mall I've been raving about and had a chance to ask them a few more questions where they told me in quite good English that they were of Canadian/Korean descent and here to learn Chinese. This kind of pleased me because I couldn't believe how much attitude their style had, although I will always be slightly disappointed in a city that doesn't have room for a few Punk Goths. I understand that Worcester wasn't the sort of place to wear this stuff in 76/77 either!

Here are some examples of those insane T Shirts I've been going on about.

Does Linda know?

Thus adding another dimension to the uncanny valley.

I have no idea what Beverdially Sweetbones Brondnated Beveriseeds means but its the sort of thing I'm beginning to enjoy and expect from Xidan. One of the things I like about the cheap shops is the resourcefulness they put into making them hip, and here in the Jing it seems that using magazine photography covered in glass on the floor is one way the young can inexpensively add some attitude. A lot of the shops also take pride in having rare trend curiosities to attract people in. Although that is a post for another day that I'm keen capture.

Walmart And China

The figures for Walmart and China are colossal. The United States' ability to voraciously consume, coupled with China's unsurpassed capability to produce has led to the fastest input output game in history with considerable impact on the planet's resources. There are still many people who would rather ignore the moral impact of our work without knowing that there are ways to square the circle, but it takes some thinking, and some conviction otherwise there really is no point just gushing 'awe' at cute babies and bunnies and things because that's just programming on your amygdala which you can overcome with your selfish gene and get on with the business of senseless consumption.

John Grant has done a much more courageous job of showing the way forward with his excellent book The Green Marketing Manifesto and also his blog Greenormal which is a must-read for those who like the communications business and dig frugality dictated by the brutal logic of finite resources.

Some time back, we talked on his blog if Walmart or M&S would insist on environmental standards in the distribution and supply chain, it would have an impact on both China and the rest of the world. If you're not sure how this works, it's enough to know that Walmart single handedly pushed the world into using barcodes when insisting on its suppliers using them.

The same applies for pretty much anything else they put their mind to.

Now Walmart are famous for being miserly with suppliers and parsimonious at best with employees but there is a strong Christian ethic that runs through the organisation and its values, which when misguided are unpleasant but when constructive can be a force for good.

Following on their news last year to become the largest purchaser of solar panels ever, thus creating economies of scale for others, I read today in the essential China Digital Times that they are making a push in October for all their Chinese suppliers to follow environmental and sustainability guidelines. This will likely be a future trend for China and its suppliers, but if embraced can drive wealth creation that is not at the expense of the planet and is surely the single largest opportunity for making money in our lifetimes by rewiring the economy for sustainability. Anything else is just loose change isn't it?

Emperor's New Clothes

I love this quick presentation by Anil Dash. There's something pernicious about the powerpoint effect that for many clients goes something along the lines of 'for each change of slide' we are getting agency value-for-money'. No it's not, its illusory value.

Via Angus Whines

Twittercloud

Tweet clouds - The bigger the word the more often I have twittered it. I am looking forward to coming back to this maybe in six months. Very revealing.

Via Russell Davies

Beijing Another View

I've never done a post like this but an email I received sparked such a good response that I asked if I could share it because I think it adds some really good flavour to the question what is Beijing like, through the lens of its vibrant music scene. Here is the response from Chris Emmerson which should really be seen in the context of two links that were sent prompting a private email exchange between three people, and which he has kindly agreed to allow me to share here. The links that sparked the conversation are:

http://www.demos.co.uk/publications/atlasofideas

http://arts.guardian.co.uk/china2008/story/0,,2264116,00.html

And here is Chris' response:

Finally got to these after a weekend off the intensive Mandarin. The science one was interesting: I did a study on perceptions of scientists back in the UK for a course I was doing, and the bitterness amongst that community is startling, particularly amongst biologists and biochemists. Scientists feel they have no status in the UK, and to do the 'good work' they all dreamt of as idealistic undergraduates they have to spent 15-20 years working in study groups they don't believe in, so that by the time they've reached the point at which they have the chance to set their own agenda they're politically conditioned to mark out and defend their own specialist territory, regardless of the value of research. A number of them suggested that since there was so much politics in funding, it was as well to have politicians actively running the show, since at least they might be expected to see the bigger picture and do politics well.

A lot of scientists end up in the private sector spending their lives tweaking established treatments so they can be re-patented: a fabulous waste of talent that was the elephant in the room as far as the article was concerned. So yes, China may have lucked onto a model that makes the most of a particular moment in its political and social history. I'd start on cancer if I were them, since living in this city is the equivalent of smoking approximately eighteen blue Drum roll-ups per day. I know because I smoked about eighteen blue Drum roll-ups per day until the day I left the UK, and my respiratory system has benefitted not one iota in two months.

As for the music: well....yes. If you're going to judge it in entirely musical terms....yes. And if you're a music critic, that's what you'll do so....yes. But personally, I'm finding the music scene here enormous fun. Possibly it's just that being in a foreign city gives you license to behave like a teenager sometimes but it's been a long time since I enjoyed going to gigs as much as here. The combination of aching cool and accessibility is striking. The bands all look like the cover shoot for your choice of cutting edge fashion mag the month after next, but you can wander up and chat to the lead singer after the set, even if you don't share a common language (you can also, in no particular order, learn a Taiwanese drinking game, teach a barman how to make popcorn in a microwave, discuss ska with a guitarist who thinks you're cool because hardly anyone he knows has even heard of Elvis Costello and get impressively drunk for under a fiver; although apparently if you're a Guardian music critic, you're above all of these things). There's also a bond with the audience that doesn't devolve into cloying sentimentality and I-saw-them-first one-up-manship which seemed to be an increasing feature of the London 'scene' the last time I was a hip young thing (which was, admittedly, never). And god knows, if most of them haven't got an original idea in their pretty little heads, at least they know how to put them together in a way that's entertaining.

In fact, I have wondered if it is the barriers to 'getting big' that keep things fun. Everybody's asprirations are on a similar scale; no-one's going to become U2 overnight. Having watched many documentaries about CBGBs, and then finally seeing the horror it had become in its final incarnation two years ago, D22 and its peers are the closest I've come to feeling how I imagine that scene was.

Right then. Now I've sorted out the future of science, politics and music I'll go back to my homework......

Go check out this post on the Guardian for more on the Beijing music scene and Ed's intelligent blogging on the subject.

Freedom To Move

 

Just because I love it so much to this day. The Music is Bach's Sarabande and the Director is Michael Glazer. Ad by by BBH.

Chinese Advertising

One planning topic that needs some understanding in developing economies is media literacy. Mary Goodyear has looked into this subject extensively, and you can read all about it over here and Fredrik did a splendid post related to the topic over at his.

From the outside it may seem that the creativity is often lackluster in this part of the world and for sure, it is in the main, like pulling teeth to coax the clients (and agencies) to go the extra mile and explore some of the dimensions of advertising that can be achieved. Forgive me if this seems like I'm pulling out unremarkable ads but this is one of the first commercials I came across that stood out.

This is actually quite a big deal for a paint ad in Asia. I can just see the spreadsheet marketer saying stuff like "you want to show people throwing my paint around?" or "what have birds, hay and diving got to do with my brand?", "why isn't there a paintbrush in the picture?", "can't we have a basso profondo voice in the ad?" and so on and so forth. The reason is that the people who frequently manage marketing and advertising in Asia are often the kind of people who can cope with high volume but really struggle with ideas like metaphors, feelings, emotions and expression. I should call a halt to this right now because I could go on and on but suffice to say that a lot of people have made a lot of money managing that huge growth and volume over the last 15 years or so and are at the top of their game without actually ever squeezing out a creative puppy.

So I think its a big deal that Saatchi & Saatchi advertising got this through and I believe it was subsequently awarded an Effie which pleased me if only because championing creative is so hard and because it won for those very same reasons I listed above, that I believe most China based marketeers and agencies are simply not geared up for. Clearly Chinese customers felt differently than the average marketing whizz often does, because they voted with their wallets and gave a 46% increase in sales value of high end products nationwide and more than doubled the targeted 20% increase. There are however a few problems before we pop the Veuve Clicquot, because the ad is way clearly an homage at best, and rip off at worst to the Fallon ad for Sony Bravia, which I think is even better than Balls. Here it is.

So you can park that Effie and all the planning plonk that goes into saying how good the agency and/or planner and/or creative and/or client were because all they did was probably add extraneous process between looking in the right direction for inspiration and actually getting on with ahem 'copying it'. I would however like to see more emulation of the good stuff and a stiff brush to sweep away the marketing mediocrity that needs to make 5.5 (million dollars) by 55 years of age....you know who you are! The problem is that a certain genre of adman has made a tidy living out of punting the lamest of the lame creativity and the emperor needs calling out on the absence of threads.

Sticking out is a big deal in Asian culture. There is an expression that the nail that sticks out gets hammered in, and yet it is my belief that this cannot pertain to advertising. The nail that stands out gets noticed in advertising or can even be outstanding. I've spent a lot of time listening to greatly opposing forces in meetings with spadefuls of advertising spiel and waffle that talks a good game on words such as creativity, brand values and vision but all boils down to the infinitely bland. Why is this happening? Take a look at that Joy Island's photography and the last few seconds of the Nippon paint ad and you'll start to make the connection because as soon as I saw it on the web, I knew I needed to know the story and find the photographer.


Lovely isn't it? There's more...


Brutal huh? Probably not for marketing communications but maybe another day as one of my more challenging traits is that I like to press buttons. Its only when someone explodes that I know their breaking point that I understand what they care about. One of my closest friends had exactly the same characteristic as me. We were both political junkies and we'd be at each other's throats over CNN and BBC world news. As early risers this would sometimes happened before before 6 AM when we shared the same apartment. Great times looking back, but returning to my point, through a process of saying the wrong things and seeing where the greatest sensitivity lies I've uncovered an uncomfortable truth about the powerhouse economy which isn't really a brilliant insight as its all been said before. It is however the most raw nerve in China. Innovation is not a trait that springs to mind in the PRC but the one that created the darkest face was when I rationalized the extra 40 slides being asked of me as along the lines of "so what you're saying is to copy other brand's mediocre strategy?"

I've since found that the "copy" word is like a red rag to a bull, like spilled blood to a boxer, like throwing paint around to a paint marketer (ok I'm exaggerating) because in the absence of innovation all that is left is correctional marketing and 'the middle way' between too much emotional and too much rational in a brand. Then stick it through the research process designed to remove any of the interesting bits and lastly link test it so that if there is a shred of an idea remaining, we can drill it out and stick in something the respondents wanted instead. I ask you, why don't we just give our TARGET market some pens and watch them under the cross hairs with a snipers bullet until they have written the ads themselves?

Maybe this is why some people don't want the blue collar migrant workers as their customers because WHO would want those people in our nice focus group room with free snacks and refreshments, even though they are the backbone of the country. I mean, their media literacy sucks anyway doesn't it?

I always thought that the point of really good advertising, as with any facet of popular cultural expression is to lift people in some way through humour, feelings or observation because ulimately it elevates us all in the end doesn't it?

Or as a very clever and young person said to me last year. Confusion makes you smarter.

Basic Beijing

Until I came out here, I didn't know that Beijing has some ancient celestial and terrestrial alignment going on its layout, which explains its destiny to rule the entire Universe and beyond for practically ever and ever or at least till the water runs out.

But you don't need to know all that because I'm going to give you a run down of basic Beijing layout. First off, that square in the middle is the forbidden city and as you can see the roads are laid out neat running north, south, east, west except for those ring roads which are like motorways carving through the metropolis (much bigger than the A40M for those inside the M25)

Then as we get closer you can the Forbidden city which has a heavier outline because of the moat that surrounds it, and below that is a star on Tiananmen Square. They say it holds a million people if you want to get some scale of the action that kicked off in 1989. Just a wee bit to the left (or West) is an egg shaped structure which is the National Theater for performing arts I took pictures of over here

Just an inch or so north of Tiananmen Square on the pic below is the famous Chairman Mao portrait.

Yes, I've been playing with Google maps this afternoon and I got bored of checking out the military installations and started sniffing around my neighbourhood. I'm going to have a housewarming party called 'Forbidden City/Naughty Nights' and I've got the invitation card semi thought out already....me being in advertising and all that.