Onslaught - 2007 - 2023

Well of course I love this next commercial and the values it stands for, but as I've said in the comments over here and here, and indeed to the client Unilever (the owners of the Dove brand), I don't think it's honest for a multinational to put 'keep-it real-credentials' in the 'Campaign for real beauty' while they sell skin whitening creams to among others, Indian subcontinent and South East Asian countries that are by nature blessed with dark skin.

Just doing the focus groups for these kind of products can be quite tough for those of us who think a bit about the effects on the culture of the societies that we make advertising for. Take Thailand for example, based on qualitative research, some office secretaries (for example) will choose who they take to lunch in a group based on the whiteness of skin.

The darker skins are considered too 'rural' for those who want to climb the whiter skinned ethnic Chinese communities that effectively run S.E. Asia in business terms.

The aspiring English classes also used to take a dim view of darker skin in previous centuries because it indicated an agrarian lifestyle working in the fields. So I'm not trying to speed up cultural and media literacy development in these countries (or maybe I am), but I am suggesting to Unilever that specifically on it's skin whitening creams, it puts a disclaimer on ALL those products that Unilever embraces skin of all colours.

Otherwise its a bit hypocritical to be a campaigner for real beauty, when it's fake beauty and discrimination that powers one of the fastest growing skin care categories in many parts of the developing world.

Update: I see that the original video was pulled for copyright reasons but that a remix is now resurfacing for the same issues of resource exploitation but this time the targets are Nestle.

Locomotieve Ghost Mix by ADIN

Reassess Yourself

I've blogged quite a lot about Dove and the campaign for real beauty in the past. Unlike many brands it stands for something rather than the veneer beauty to be found in the photoshop department usually located on the ground floor of department stores. Worth watching.

Another Conspiracy Theory Becomes Fact - US Military Confirms Chemtrails Are Real

Last year I realised the subject of Chemtrails was going to come out into the open. A rash of articles rebranding Chemtrails as Geoengineering persuaded me that a media switcheroo was going to take place and a claim we have been ridiculed for (Like JFK, Fluoride, 9/11, Federal Reserve, MKULTRA and the list goes on and on) was going to be given a new name.  The authorities with their hold on mass media were going to pretend  that it's business as usual. Nothing to see here. Move along please. Do you like taking a salary every month?

Those of you who haven't been paying attention to the skies (or 9/11 or Fluoride) wont know or notice any difference. That's how you bamboozle a planet. Keep low conscious cubicle workers distracted with celebrity nipple and sports TV programming and then if it leaks out tell them it's all for their well being and has just barely begun so there's nothing to worry about.

Chemtrails like Fluoride are being done for reasons we can only guess at. Dumbed down DNA? Climate Change? Who knows? What we do know is that the levels of heavy metals; Barium, Aluminium and others in the air has risen and that the cloud cover over the planet has changed forever. The expression get with the programme is really a joke because if you didn't notice or had dismissed the subject of Chemtrails, you were programmed already.

Thai Women Go Crazy For A White Vagina

Most people in Thailand are dark skinned but as the Chinese plutocracy run the country the advertising reflects their fairer skin. I've written extensively about the pernicious effects of skin whitening creams because if you ever do advertising focus groups you can listen to impressionable young office women choosing who they go to lunch with based on their skin colour as money, career progression and hanging out with the right people is all that matters in the dog eat soi dog world of commercial materialism.

More over here

Update: Original video censored.

Unreal

Why settle for real when you can have unreal?

Terence McKenna On The Permission To Abstract From Nature That Printed Text Imposes

I've always wondered why there is so little scientific evaluation of the effects of Television when it was introduced. I have no idea how populations went from spending an hour or so around or with the radio to six and half hours a day glued to a screen without the scientific establishment doing the appropriate analysis or even pointing out that in terms of drugs it's as toxic as heroin given the stare-reflex it solicits disconnecting entire countries from the actions of their military abroad and the far reaching consequences of their consumption at home.

Terence draws on Alduous Huxley and Marshal McLuhan in this short audio clip. In some ways it's also about the art of advantages to drawing.

Axe

Is this further support for that whole Lo Fi is the new Hi Fi idea. Just get them out there and be prepared to fail. - Via PSFK

Onslaught

Well of course I love this next commercial and the values it stands for, but as I've said in the comments over here and here, and indeed to the client Unilever (the owners of the Dove brand), I don't think it's honest for a multinational to put 'keep-it real-credentials' in the 'Campaign for real beauty' while they sell skin whitening creams to among others, Indian subcontinent and South East Asian countries that are by nature blessed with dark skin.

Just doing the focus groups for these kind of products can be quite tough for those of us who think a bit about the effects on the culture of the societies that we make advertising for. Take Thailand for example, based on qualitative research, some office secretaries (for example) will choose who they take lunch with in groups, based on the whiteness of skin.

The darker skins are considered too 'rural' for those who want to climb the whiter skinned ethnic Chinese communities that effectively run S.E. Asia big business.

The aspiring English classes also used to take a dim view of darker skin in previous centuries because it indicated an agrarian lifestyle working in the fields. So I'm not trying to speed up cultural and media literacy development in these countries (or maybe I am), but I am suggesting to Unilever that specifically on it's skin whitening creams, it puts a disclaimer on ALL those products that Unilever embraces skin of all colours.

Otherwise its a bit hypocritical to be a campaigner for real beauty, when it's fake beauty and discrimination that powers one of the fastest growing skin care categories in many parts of the developing world.

Update: I see that the original video was pulled for copyright reasons but that that a remix is now resurfacing for the same issues of resource exploitation but this time the targets are Nestle.