Talking to the Mark McGuinness at Interesting2007 I was explaining my emerging relationship with this blog. How if I neglect her it feels like she's content starved or being taken for granted. I also feel it makes sense to introduce this blog when meeting up with any of the distributed village posse in case it facilitates conversation by navigating quickly through the small talk or helps to locate me at a later time. Notice a pattern here? Guilt through neglect, burden of provision and requisite introductions in social situations? Lets face it, this blog could easily be 'the wife' to use a certain vernacular couldn't it? Anyway it was Mark who nailed it. "Blogging is the new Tamagotchi". We were both pleased with ourselves for having a conversation that concluded on this line.
Sunday 17 June 2007
Interesting People
Yesterday was Interesting 2007 (A Russell Davies Production) and a delightful time was had by all. I'll be posting about some of the highlights that I really loved, but most of all I enjoyed the people in the audience. They were a very generous and warm 'herd' indeed. Here are a few pics I snapped of some of the people who got together in the Pub after. Without exception all were lovely and a big thank you to those who gave their time towards the event.
Friday 15 June 2007
ATTENTION LEVELS
Nigel Hollis, head honcho of Millward Brown asked a great question in June last year. Is the Link pre-test the equivalent of the Smith & Wesson Magnum 500? This began a much needed debate between advertising, clients and research about the value and relevancy of pre-testing that has been bubbling along quite nicely with a first response by the highly respected Jason Oke of Leo Burnett in Toronto and a further serious but welcome contribution by Fredrik Sarnblad over here. Nigel then responded in depth on his blog over here and Jason took up the debate with his post on Pre-testing part II over here.
No less a proper academic luminary than Dr. Robert Heath, author of The Hidden Power of Advertising - How low involvement processing influences the way we choose brands has weighed into the debate on both Nigel's and Jason (+Leo Burnett)'s blog. I wonder if the talented and authoritative Richard of Adliterate fame would care to chip in following his "A Kick in the teeth for Low involvement processing post" now that a robust cast of characters are assembled to stimulate the debate. This is a book that has long challenged my thinking of the different ways advertising can work as I've stated last year over here. All we need are a few clients and we might well be on the way to a civilised and constructive debate to determine when, how and if research should be used. This is what planning blogs were made for isn't it?
No less a proper academic luminary than Dr. Robert Heath, author of The Hidden Power of Advertising - How low involvement processing influences the way we choose brands has weighed into the debate on both Nigel's and Jason (+Leo Burnett)'s blog. I wonder if the talented and authoritative Richard of Adliterate fame would care to chip in following his "A Kick in the teeth for Low involvement processing post" now that a robust cast of characters are assembled to stimulate the debate. This is a book that has long challenged my thinking of the different ways advertising can work as I've stated last year over here. All we need are a few clients and we might well be on the way to a civilised and constructive debate to determine when, how and if research should be used. This is what planning blogs were made for isn't it?
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