Monday 24 May 2010

Which one is the Ladyboy?

Right. It's all been so depressing lately observing/listening to the political echo chamber on Facebook whining on about property instead of lost lives, that I think I need a change of topic. So can you do me a favour please and vote using your utmost skill and judgement.


Which one is the ladyboy? (If enough of you vote I'll share an amusing story about what actually happened)

Lovely lady A


Lovely Lady B




Saturday 22 May 2010

Carrots & Sticks (The Science)



Applies to Asians too if you care to see where the studies were done. Via Rob Paterson

Empathy



Via Johnnie

จดหมายเปิดผนึกถึงกลุ่มคนเสื้อแดง




ผมเขียนจดหมายฉบับนี้ถึงพวกคุณเพราะในช่วงหกสัปดาห์ที่ผ่านมาหลายครั้งที่ผมโกรธ บ่อยครั้งที่ผมผิดหวัง ฝันสลายและอึดอัดใจ แต่มีครั้งเดียวในห้วงเหตุการณ์อันน่าเจ็บปวดทั้งหมดนี้ที่ทำให้ผมน้ำตาไหล นั่นคือเมื่อแกนนำของคุณ คุณวีระ มุสิกพงศ์ เข้ามอบตัวกับเจ้าหน้าที่ และพูดเรื่องความฝัน ความผิดหวัง ความหวังที่ยังเหลืออยู่ของเขา
เมื่อควันจาง จะมีคนบอกคุณว่าพวกคุณถูกหลอก ถูกล่อลวง ถูกซื้อและถูกทรยศ ว่าคุณเป็นแค่เครื่องมือของพวกคนชั่วที่จริงๆ แล้วไม่สนใจว่าคุณจะมีชะตากรรมยังไง ว่าคุณเป็นผู้ก่อการร้าย นักวางเพลิง พวกทำลายวัฒนธรรม พวกเกลียดเจ้า จะมีคนกล่าวว่าคุณทำลายภาพลักษณ์ของประเทศในสายตาต่างชาติและขวางการฟื้นตัวของเศรษฐกิจ ที่ร้ายที่สุดคือเขาจะบอกว่าคุณทุกคนเป็นพวกไม่รู้เรื่องราวที่ใช้สิทธิใช้เสียงทางการเมืองอย่างผิด ๆ เพราะคุณไม่เข้าใจประชาธิปไตย
ผมเกรงว่าคำพูดของคนเหล่านั้นเป็นจริงอยู่หลายกรณี การเกิดใหม่ชั่วข้ามคืนของประเทศเราที่คุณอยากเห็น กลายเป็นเพียงอรุณรุ่งอันจอมปลอม อาชญากรรมมากมายถูกก่อขึ้น และทั้งสองฝ่ายก็ซ่อนความจริงสำคัญหลายเรื่องไว้ใม่ให้อีกฝ่ายรู้
ถึงแม้เรื่องเหล่านี้จะเป็นจริงในหลายกรณี ผมก็อยากให้พวกคุณรู้ว่ามันไม่ได้ลบล้างความจริงข้ออื่น ความจริงที่ฝังอยู่ในใจคุณ เมื่อคุณก้าวออกมาร้องทุกข์ด้วยการประท้วงอย่างสันติ
ประตูที่ควรเปิดรับคุณเมื่อหลายปีก่อน เมื่อประเทศนี้ก้าวสู่ระบอบประชาธิปไตย เปิดออกช้าเกินไป การศึกษาที่คุณต้องใช้เพื่อจะได้มีส่วนร่วมในสังคมอย่างเท่าเทียม ถูกปิดกั้นไว้นานเกินไป เสียงที่พวกคุณมีมาโดยตลอดนั้นก็ถูกพบช้าเกินไป และเพราะว่าถูกเก็บกักไว้นานเช่นนั้น เมื่อแสดงออกได้มันจึงทำลายสิ่งต่าง ๆ จนพินาศ และความพินาศร้ายแรงที่สุด ไม่ใช่สิ่งที่เกิดขึ้นกับห้างสรรพสินค้าและธนาคารไม่กี่แห่ง แต่เป็นความพินาศที่คุณก่อขึ้นกับตัวเอง
แต่ผมอยากให้คุณรู้ว่าเมื่อพูดถึงการปลดปล่อยจิตวิญญาณของมนุษย์ ประวัติศาสตร์อยู่ข้างคุณ หนทางสู่ประชาธิปไตยที่สมบูรณ์กว่านี้อาจจะยากลำบาก แต่ไม่มีสิ่งใดหยุดยั้งได้ คุณไม่ได้แพ้สงครามครั้งนี้ แต่ผมหวังว่าคุณจะได้เรียนรู้จากมัน คำถามคือไม่ใช่ว่าคุณจะชนะสงครามนี้ไหม แต่จะชนะอย่างไรต่างหาก จะด้วยความวุ่นวายและการนองเลือด หรือการเจรจาประนีประนอมอันยาวนานและเจ็บปวด ด้วยการพัฒนาทีละขั้นอันเป็นวิถีอารยะ
อาจยากที่คุณจะเชื่อ แต่หลายคนที่ถูกป้ายสีว่าเป็นศัตรู ล้วนมีความฝันสูงสุดร่วมกันกับคุณ ยกตัวอย่างเช่น ผมเชื่ออย่างจริงใจว่านายกรัฐมนตรี คุณอภิสิทธิ์ เข้าใกล้ฝันเหล่านั้นในเชิงความคิดมากกว่าแกนนำจำนวนหนึ่งของคุณ หากเขาไม่ได้เป็นเช่นนั้น ถ้าเขามีกรอบความคิดเหมือนผู้นำเผด็จการทหารหลายคนที่เคยมีมาในอดีต ซากศพจากเหตุเมื่อสองสามวันก่อนคงมากมายเกินกว่าจะทำใจได้
ผมยังเชื่อว่าผู้นำหลาย ๆ คนของคุณ อย่างคุณวีระ มีความฝันและความหวังเช่นเดียวกับเหล่าคนที่ไม่มีส่วนเกี่ยวข้องกับการเคลื่อนไหวของคุณ เพราะที่สุดแล้วมันเป็นฝันและหวังของคนไทยทุกคน ที่จะได้อยู่อย่างสันติ ไม่ต้องใช้ชีวิตดิ้นรนเอาตัวรอดอย่างไร้จุดหมาย ได้มีโอกาสเหมือนคนอื่นที่จะบรรลุความฝันที่ตั้งใจเอาไว้และจะได้มีชีวิตที่สมบูรณ์
อาจเร็วเกินไปที่จะหวังเช่นนี้ เพราะความโกรธแค้นและไม่ไว้ใจของทั้งสองฝ่ายยังมีมากเกินไป ถ้าคุณวีระได้รับการพิพากษาว่ากระทำผิดจริง ก็ต้องได้รับโทษตามกระบวนการยุติธรรม  เช่นเดียวกับคุณสุเทพ หากพบว่าเขาใช้อำนาจหน้าที่โดยมิชอบก็ต้องถูกตัดสินลงโทษเช่นเดียวกัน แต่คงงดงามยิ่งหากได้เห็นนักอุดมคติอย่างคุณวีระได้มีบทบาทในรัฐบาลของคุณอภิสิทธิ์สักชุด การประนีประนอมเช่นนี้เคยเกิดขึ้นในอิตาลีเมื่อหลายสิบปีก่อน และมันช่วยให้ประเทศนั้นพ้นจากปัญหาความขัดแย้งภายในที่อาจนำไปสู่หายนะ
คุณเปลี่ยนเมืองไทยไปแล้วชั่วนิรันดร์ ด้วยการได้ค้นพบและแสดงให้พี่น้องประชาชนของคุณเห็นว่าคุณมีสิทธิ์ที่จะคิด พูด และทำ ผมขอสนับสนุนให้คุณก้าวต่อไป คิดต่อไป แต่คิดเพื่อตัวคุณเอง อย่าคิดสิ่งที่ผู้อื่นบอกให้คุณคิด พูดในสิ่งที่คุณคิด ไม่ใช่สิ่งที่ผู้อื่นบอกให้คุณพูด และทำด้วยสติเช่นเดียวกับด้วยหัวใจ เพื่อผลประโยชน์ของทุกคน แม้แต่คนซึ่งมีความเห็นไม่ตรงกับคุณ
ในเวลานี้ คงมีคนไม่เท่าไรในกรุงเทพฯที่จะนึกขอบคุณในสิ่งที่คุณทำ แต่ผมอยากจะขอบคุณจริงๆ สิ่งที่คุณทำลงไปนั้นสำคัญมาก แม้อาจไม่ใช่เพราะเหตุผลที่คุณคิด และผมก็อยากอธิบายว่าทำไม
เวลาคุณตัดถนน บางครั้งคุณอาจไปเจอภูเขา เพื่อจะให้ผ่านไปได้ คุณอาจต้องหาทางอ้อมมันไป คุณอาจต้องขุดอุโมงค์ลอดหรือระเบิดทำลายภูเขาทั้งลูกเสีย
เมืองไทยได้มาถึงภูเขาลูกนั้นแล้ว เป็นเวลาอย่างน้อยสองทศวรรษที่ไม่มีใครยอมอ้อมมันไป ขุดอุโมงค์หรือระเบิดภูเขานั่นแม้แต่คนเดียว แต่ทุกคนก็รู้ว่าเราต้องผ่านมันไป ภูเขามันขวางทางเราอยู่ รัฐบาลบางรัฐบาลที่ผ่านมา ขโมยเงินของคุณไป สร้างบอลลูนสีทองงดงามขึ้นมา เพื่อพาคนบางกลุ่มข้ามภูเขาไป โดยไม่สนใจว่าที่เหลือจะถูกทิ้งไว้เลย รัฐบาลอื่น ๆ ก็เอาแต่พูด พูด พูด แต่ภูเขาก็ยังไม่ได้ไปไหน ก็แน่อยู่แล้วว่าคุณต้องหมดความอดทน

คุณไม่ได้ระเบิดภูเขานั่นทิ้ง แต่โศกนาฎกรรมที่เกิดขึ้นนั้นจะทำให้ทุกคนทราบว่า ได้เวลาแล้วที่เราจะต้องก้าวไปข้างหน้า คนของคุณและเหล่าทหาร ต่างไม่ได้ทนทุกข์และตายเปล่า แม้ดูเหมือนว่าเรากำลังอยู่ท่ามกลางความมืดและความวุ่นวาย วันนี้เราได้เข้าใกล้ประชาธิปไตยที่เต็มใบกว่าครั้งไหน ๆ ในยุคของรัฐบาลทักษิณและรัฐบาลต่อ ๆ มา สักวันหนึ่งผู้คนจะตระหนักว่าคุณได้เปิดตาพวกเขา ว่าพวกคุณมีส่วนอย่างยิ่งในการร่วมสร้างจุดเปลี่ยนของประวัติศาสตร์ไทย สุดท้ายแล้วคนอื่น ๆ ในประเทศก็จะเข้าใจและยอมรับมัน หรือกระทั่งอ้าแขนเพื่อโอบรับมันไว้ เพราะการโอบกอดผู้ที่เราคิดว่าเป็นศัตรูนั้น แท้จริงแล้วก็คือการโอบรับตัวตนของเราเอง

Via  Somtow




Thaksin Shinawatra photographed in Louis Vuitton Champs Elysee, Paris on May 15 2010. Four days before the death toll of red protesters went over 80, not including 6 soldiers.

Thursday 20 May 2010

Crackdown - Red Riots



Yesterday the Red Protesters surrendered the battle in order to prevent further bloodshed. It was a brave move to make. Bravery is usually associated with taking a bullet but I think they did the right thing. Nobody believes that Thailand is the same country today as two months ago and if the battle for Bangkok was lost then the war against social inequality is surely entering a new phase and more importantly the Grenjai I've openly railed against for a decade now will not be an excuse for ensuring the piss poor continue to be seen but not heard.

The power went out in my apartment yesterday afternoon as a substation was set ablaze, and even though I've been very good at avoiding confrontation since the coup d'etat in 2006 I ended up taking a bike ride around the war zone and had one of the most surreal experiences of my life. I made it past a riot mob on Rama IV who were local Bangkokians venting their anger at a culture that gives them no chances for development and took it out on a Bank and any symbols of officialdom and wealth. I circumvented the razor wire road blocks (The KLEIN is the only bike to have in these circumstances as I can pick it up with one hand) and at times was the only person I could sense, right there, slap bang in the middle of a city of 10 million plus.

Just me.

First thing this morning as the curfew lifted at 6am I took the KLEIN out again and repeated much of my journey but filmed it this time for you. I'm the only one on a bike taking in the whole panorama on film so I think this content is a bit unique even though it doesn't really convey all of what I saw yesterday. I'm glad it's over for the time being and I hope his Majesty concurs with a foreigners view that an amnesty for the Red prisoners has merit as they are just a small segment of a majority of the population who aren't happy with a social inequality that seemingly only the uneducated are privy to.

Wednesday 19 May 2010

Original (?)



I almost think this ad is so good partly because nobody outside the UK will understand it. In any case I keep going back to it so I think it deserves another plug. Well done W&K  London who made this ad and also because they recently snapped up Rob as regional Planning Kahuna for their Shanghai office (and well done Rob too).

Tuesday 18 May 2010

Mind The Gap


I've been coming to Thailand since I was 23 years old and have never felt happier than when the chicken is grilling on the roadside and I'm able to shoot the breeze a little with the locals. I speak reasonably good Thai and generally know when I'm the subject of conversation in Khmer or Laos though sadly the thing that impresses any of them most is my ability to chow down on the really adventurous food that takes years if not decades to get into.

In all the time I've been here there's only one person I've come across who had any appetite for talking about social inequality. I think I've had some exposure to all the classes, ethnic groups, business people both local and international and the impact of the massive tourism business not to mention the amazing cuisine, the girls, the transsexuals, minor royalty, cops, villains, army, politicians, sports and pop stars. It's never left me that the propensity for the underprivileged to be so unambitious is only matched by the propensity for the privileged to have so little ambition for the underprivileged. 

And so I've left it there because generally the nasty after taste of all that can easily be translated into a myopic xenophobia for all other ethnic groups including Caucasians who are easy pickings when feelings of domestic superiority are aroused.

All that has changed.

Just because all fluffy kittens are nice doesn't mean that all things nice must be fluffy kittens. By that I mean just because a group of people have a justifiable grievance, doesn't mean I'm all for what they are all for. I don't have any time for the Thai media who never speak truth to power and simply echo the prevailing ruling elite's sentiment without question. So I'll try and paint a quick picture of Thai politics if that's at all possible.

Pretty much all politicians are on the make. We had Khun Chuan a few years back, who not unlike our John Major was a quiet and untainted modest politician. Apart from him, all of them are first class weasels who put self interest before their people and their country while all the time proclaiming love for their King, while showing very little application of that love.

There's not much to say about the King without sounding like the sycophants who invoke his name despite never having read any history whatsoever, or even ever trying to apply his sufficiency economy philosophy. Actually nobody talks about it. It's enough to say I heart New York because why would any body question that simple expression of sentiment?

Suffice to say that at the beginning of the decade or thereabouts Thaksin Shinawatra became Prime Minister and I remember my girlfriend of that time cried as his electoral success became apparent.

Groundless or melodramatic tears I thought at the time, but now I see what's going on it's somewhat clearer. Anyway, vote buying is standard political strategy. It works in the Western world over taxation and it works here. Thaksin's genius was to do it in a new way and by pumping money into the rural areas he secured the hearts and minds of these people like never before and more importantly their relatively inexpensive votes.

He then went on to amass as large a personal fortune as he could until the ruling elite could take it no longer and locked him out on a foreign visit through a military coup. We all rejoiced over that. The three thousand extra judicial killings in 2003, the vote buying, the stranglehold on the free media which at times is just as silencing as the lese majeste rules for the royal household (and allegedly the Privy Council I read only today).

And then it became apparent that our initial euphoria was misjudged because the hearts and minds (and votes) of all the more impoverished people in the Kingdom had been brushed aside like their hopes and aspirations are always brushed aside by the ruling elite and our hypocrisy was staring us in the face. The ugly truth is that the wishes of the majority are the foundation principles of democracy.

This narrative was quickly reduced to reds versus yellows or Mustard versus Ketchup as Nick memorably described it in Hong Kong. Yellow for Royalists and Reds for Thaksinomics.


This may have served as a useful mnemonic in the beginning but it was always the case that red can be yellow but yellow can never be red which may be confusing but serves as a useful reminder of deity worship versus day to day self interest. They're different things unless they're the same thing.

I feel I'm veering off into known unknowns territory so I'll attempt to wrap this up by throwing in another example of the gap that dare not speak its name. I've mentioned the social inequality gap and I believe that if ever the Kingdom is going to right itself there needs to be a grown up discussion about why there is so little ambition for the poor. Why public transport and infrastructure to the rural regions never gets a mention. Why schools that teach history and geography are evidently absent on a massive scale. 

But one last example has been brought home to me time and again in advertising and the focus groups where I get to hear female office hierarchy talk openly behind one way mirrors about who to to lunch with based on where they come from. This is just one picture that the Thai advertiser likes to think portrays the average person in Thailand.


And this is the colour and bone structure of the remaining 95% of the population.


Can you see why they protest? You ignore their electoral wishes. They are marginalized, put through shitty schools, given no opportunities, have a health system that only Thaksin ever tried to improve, work on the streets where even the endless broken pavements are alien to you. You look down upon them, see them as the minority when it is you who are outnumbered. You parody their simple ways in the soap operas and finally try to sell them skin whitening cream if they ever aspire to a metropolitan lifestyle.

They may be the unwashed masses and frankly many of them have tried to cut my own throat when given a chance for a few dollars but that's because they've never had the chances that you and I had. They don't have a Facebook group, they are grubby, they lost thirty five lives so far against an entire army and yet they are the soil of your country.

Mind that gap.

Monday 19 April 2010

McCann

McCann are taking a bit of a kicking at the moment. Senior staff being poached, clients in New York bailing out and all the usual shit one is accustomed to hearing about from the agency that used to by and large run Coca-cola worldwide and probably got a bit too fat on it.

I do urge you to read "For God, Country & Coca-Cola". It's freaking ace. It maps the brands distribution in advance of U.S. troops securing Europe, city by city during the second world war. It's one of my absolute favourite marketing stories and one that inspired me when pitching Coca-cola in Asia because I concluded in Vietnam, that with under the counter Coke sales in Ho Chi Minh, the beverage had succeeded where the US marines hadn't. Not a bad USP.

The creatives did good work on the "Freedom" positioning. I still believe its got legs today. Actually they went off piste and did some nuts stuff that would put CP&B to shame but Asian clients are reluctant to be first. In some ways it's the pressure of growth. Best work comes in a downturn.

Anyway, McCann aren't totally shit. I've bumped into two kick ass digital transmedia pieces from their Israeli office that are well worth your time.



I always know it's good when I think that's how I'd do it. Modest aren't I? Here's another.



PR brief anybody? So well done Nir who I think had a lot of input in this.

Saturday 17 April 2010

David & Goliath



Somebody on the Linkedin Planners page asked a question.

"Do you need a British accent to be a good planner?"

For fun I answered it. So this is a cut and paste job from last night though I'm even more pleased that I found a Carravagio to portray the drama.



The answer is no, but it helps. A better question would be why do British planners do so well? London is the home of planning so there's some heritage equity there. The accent has some Hollywood stereotypes. Villainous, Effete or Intellectual. All three help. Then there's the way the accent commands attention. I once read a script to a C Suite in Germany and the CEO said 'shit that sounds so much better in English'. 

But the real value of a British accent. And this is my hypothesis after watching American Planners in action, is that we have a pattern of inadvertently telling the unpalatable truth. One only needs to say Should George Bush be up for war crimes? Do Corporations commit ecocide? Are sales the only benchmark for great advertising? and there's a collective bowel movement around the meeting table. 

By the time the speccy Brit has shuffled out the room; maybe, just maybe, someone switched-on recognises it's not all about saying awesome all the time but about being a bit uncomfortable. 

Eternal optimism does indeed rock. But rock throwing is eternal. 

Ask David. 

Fuck it. Ask Goliath.

Goldman Stock - Hit By A Rock


For the first time since crony capitalism did a great rock and roll swindle on main street culminating in 2008's stand and deliver in the Whitehouse, it seems some judicial teeth are being bared. 

Frankly I didn't think the home of capitalism pie had the stones for it, but this story isn't going away any time soon. Goldman's stock looked like someone dropped a rock on it yesterday as shown above. It looks like they stitched up a young and cocky French patsy (The fabulous Fab) who appears, despite his gleaming education to have been in over his head.

As we've all learned since the word subprime entered the vernacular, a bucket of nuclear waste debt was extended to another financial firm by Goldman to distance them from the act of actually picking  the radioactive synthetic CDOs which they then shorted while ostensibly recommending long to their clients.

At worst their reputation just took a serious blow but the obvious head on the platter is their big Kahuna Lloyd Blankfein who conveyed that Goldman through capitalism were doing God's work. Even thought it's not exactly a footnote in Matthew 20:12 that Jesus lost the plot only once when casting the money changers OUT of the temple.

It's a helluva story.

Friday 16 April 2010

Janelle Monae


In terms of inspired dancing style I don't think anything as stunning has been done since Michael Jackson's Thriller. And that's just the co-dancers looking like they're having a ball following Janelle Monae. The track is a bit spesh and the star of the piece is freaking fresh. 

As in yummy bucking candy fresh. 

Addis Ababa springs to mind but only Doddsy knows the bare bones of that tale. H/T Mike

SEO FAQ FTW JPG and other useful acronyms


Is good no? Via Len Kendall in Chicago

Thursday 15 April 2010

First Warning.


The first time I heard this I'd been in a funk for about 10 days. Ordering McDonalds delivery so that the brown paper bags were piling up on my bed and I was tipping the delivery guy to go and buy me some fags because when I don't want to see anybody the most taxing thing is polite chit chat. I'm neither polite, and I'm not interested, and so by that I mean  I don't want to speak to the maid, the security guard, reception and I especially don't want to deal with stuff like friends and if you really want to see a grown man cry get my family to call up to see if I'm OK.

Anyway.

Have you noticed I like to say anyway?

Well anyway, Inland Knights say "anyway" better than any mother fucker on the planet. It's like a precursor to bringing out a pistol. I say a Glock, but it could just as easy be a Beretta or a Mauser (when they made pistols). It's like 'anyway, now I shoot you' without actually saying anything, but if you want to verify the validity of that statement you need to check the tune out. It's called Back Chat.

Anyway. The first time I heard this I'd been horizontal for a while and I guess I must have fallen asleep listening to Doug Rushkoffs podcasts, but by the time I awoke I had no idea what the fuck was going on. I recognised the track but it was also really alien. The last time I had a track play games with me like that, was waking up to ELO's Strange Magic which comes close as a description but not close enough because I thought I was having a religious experience on that occasion.

This time I didn't need any epiphany. I wasn't debating whether this was the Good Lord speaking to me so I just leaned over to iTunes and reset it back a few minutes while I adjusted to the rude but welcome musical intrusion into my life. I realised it was special and got out of the 'pit' as I like to call my crib on these occasions and went to blip.fm or Youtube to see if I could track it down.

Somebody once wrote that ABBA were the last band to sing optimistic pop songs. Of course there are exceptions but in general they were our last gasp before we consumed ourselves. Now you may choose to propagate that machine unthinking or otherwise but that's not what makes me tick, so when I listen to ABBA I actually hear the dwindling voice of an age. You can call it the seventies or whatever but no group will ever have the audacity to sing  like ABBA ever again or at least until the Long Now Foundation  start to make an impact on this smear of mathematics we call culture (One for Steak in Kidney).

So when I heard RIng in Swedish by Abba I tumbled out of the pit to find it so that I could always play it when I needed it and on demand. I needed it in the cloud under a book mark. Ring Ring in Swedish is a culture remix that always existed. Who knows how the song was originally written. It's probably in Wikipedia but the point is that it sounds more authentic than ABBA in English. For all their preternatural and superlative laden, hippy white bread drippy pop aspirations, when ABBA sing why don't you give me a call in Swedish, it's unpretentious and feels more exposed than making a buck in English and somehow taps into what we all felt as young people (before SMS and email) waiting for a phone to ring so that we could know we exist.

As opposed to the brass patina and distressed leather cynicism of middle age when one knows you will eventually call and we extract the quid pro quo of doo lallying in the first place.

Word.

Tuesday 13 April 2010

Brand Karma

A few years back, one of the few people in Asia that I noticed was subject to a fair amount  opinion in the offices, bars, karaoke joints, award shows and massage parlours of advertising (maybe not the last one) was Craig Davies. A lot of people had a lot to say about Craig when he was Regional ECD for Asia and Africa.

But until he interviewed me as Global ECD for JWT in Knightsbridge back in 2007 I had no opinion. But I got lots now so listen up. First off it was a very tough interview. The questions got harder and harder not easier and I couldn't believe that he knew more than enough about my rapidly moving world to assess whether I was any good.  For example a  memorable question was 'what do you think of Andrew Keen?'. This was in the thick of all the social media Web 2.0 hype at the time that is pretty much mainstream now that Facebook is something most people can relate to.

Difficult to be moderate on that question. Well difficult for me as I can't stand Andrew Keen. I replied that he was more an opportunist peddling shallow arguments for a living than having conviction. 

Risky move. Craig was both reading his book and by any definition is not only a professional but probably one of the most senior and accomplished professionals too.

I didn't stop there (do I ever?). I said that the cult of the professional was responsible for millennia of disastrous decision making. That professionals were often intoxicated with their perceived talents and that  the ability to self produce, present or publish instantaneously and globally had shown that amateurs talents were astonishing us time and again.

Anyway, I walked out of that interview not knowing if I'd said the right thing or not but somewhat comfortable that at least I'd been myself. I got the job after a bunch of other interviews and then got to see both Craig and the Guy Murphy (the Global PD) in action , working  and collaborating together. In my experience a lot of the heavy hitters who get to the top of the agency business have eaten so much crow by the time they've shinned up the greasy pole, they have some of the most formidable political skills in any business period. But no longer really love great ideas or often don't know what a kick ass contemporary idea even is. 

That wasn't the case with JWT and one of the reasons why I have such strong faith in the agency is that I was lucky to see people like Guy and Craig who are quite understated, still quite young and really enjoying their work in action. Quite refreshing, and I like to think that JWT"s improved reputation and ongoing successes is something I spotted a little early on from reasonably close observation in London.

In any case, Craig has now relocated to his home country of Australia, and has started something that is both simple in it's aim, but is I believe an important idea. I wont say any more as there's an introductory video for you to watch. This ties directly into what I feel is a huge opportunity for brands (corporations) to shake off the lethargy of undifferentiated, link tested, politically correct but morally stultifying blandness and start to stand for something. Something I wrote about more at length over here. Watch the video and come join us on Brand Karma if it strikes a chord.

Monday 12 April 2010

SoundCloud - Samurai.fm

I've noticed SoundCloud being punted around elsewhere and really like the visual interface. For people into breaks, minimal tech, glitch and all that other good stuff it can take a while for a track to warm up, or rather lots of any given track is given over to mix/play space for DJ's to do their thing. SoundCloud helps to fast forward to the next disruption in the track so I can figure out if I'm really into it. Also it's a really good showcase for new DJ's or just to have a dig around in different genre's like the mix below which although  bit on the industrial side for my usual taste is nevertheless the background music while I type this post out.

The thing that makes me take SoundCloud proper serious is that my long standing favourite streaming mixes station Samurai.fm have had a redesign and are using SoundCloud to embed the mixes now. It sort of tells me that they are fast becoming the de facto music platform (within my genre tastes) for me now that I've lost Last.fm to CBS. Though you can always check out my music profile over there as once upon a time it couldn't have pleased me more and I assume it's frozen in time from then.

I used to pay their subscription when it was voluntary but after years of use from when they were audioscrobbler I'd have thought CBS would know how to send an email out to introduce themselves and their business model. Oh well plenty of examples of big companies mismanaging 2.0 platforms. This mix is Dub, Glitch and DnB. 

I hope the embed fits.

Sub-Sonic Symphony - A Journey Through DubStep, Glitch & DnB by Agent.Smith

Tumblr Stats



I may have exaggerated a bit about quantitative data in that post earlier which should be retitled "If it's measurable and you add no meaning to it, you're probably wasting my time". Anyway, my tumblr stats have taken off. They look very different to this blog's stats which I last took a snapshot of over here. Take a look.

Thursday 1 April 2010

Is Social Media About Being Opaque?



Something occurred to me during the Nestle chocolate meltdown in Social Media the other day. I picked up on the story from @jamiec and took a wonder over to the Facebook page seeing straight away that the language used might well be one of the last examples of unvarnished corporate sentiment we'll get to see. It's the language of 'fuck you' isn't it?


So among other digital dropped jaws, I tweeted that part. It was picked up State-side where it started to do the rounds. I can't imagine too many multinationals making that mistake again. It's inconceivable that a Facebook fan page will instruct its fans how to behave and even more damagingly resort to biting sarcasm.

From this it's clear that many are still naive about what makes for participation in social media. Who are still drawing on legacy sentiment from the past. That is the mechanistic and 'professional' corporate bullying tone. Invariably a top-down, hierarchical monologue model (both internally and externally).

But somewhat surprising to me about the whole affair is the sheer hypocrisy of the blogging and digital social media community. The people who jumped on the band wagon who profess to understand social media. These are people who seemingly claim to partake in its values and yet who time and again dodge being transparent, authentic or  in current parlance, human.

Sure it's one thing to gasp in surprise at Nestle's coming out party. But the number of bloggers who are missing a human side to Nestle's use of Palm Oil by Indonesia's deforesting Sinar Mas conglomerate didn't escape me. New meeja's transparent schadenfreude at Nestle was easy to see and yet seemingly opaque when it came to their own positions on the issue. You do have a position right? It's only human after all.

It's one thing for Nestle to parade their sensitivity to local issues by creating say regional flavour variants of Kit Kat in Japan (how Kawaii), but it seems the locals of Indonesia's Riau province on the island of Sumatra are taking a good pasting while trying to protect the land from deforestation by Sinar Mas. All three Youtube clips are still below two thousand hits despite Nestle + Social Media search terms on Google being around half a million.

What does this tell me? It tells me that the sit-on-the-fence, have no controversial opinion, follow-the-dollar attitude that contributed to the decline of advertising's reputation is spilling over into social media. I just don't know how y'all can profess to being authentic, human, transparent and 'keeping it real' if you have no opinion on the issue. Which isn't about Nestle messing up in Social Media. It's about the deforestation for palm oil in Indonesia. Or did we just hijack it so we can wave it in the face of the next corporation to put us on the pitch list and who are stuck in the 20th century so that we incentivise them to work with us? 

Transparent, human and authentic us.

Wednesday 31 March 2010

Google Retaliates Against China's Great Firewall


In a timely move leaked details of Google's beta firewall breaker is emerging on the internets. Could this be information warfare? Is the Empire Striking Back? More details over at Sinosplice.

Monday 22 March 2010

Skinput



Clay Parker Jones brought my attention to this after an impoverished skim the first time it hit my life stream a couple of weeks ago. It made first draft and so I'm finishing it off before it starts to rot in my draft folder although I suspect the high resolution art directed shots like the one above contributed towards its renaissance. 

User interface on your skin developed by Chris Harrisson

So anyway, I was listening to another McKenna podcast a while back that conveyed some of his anomalous thinking on the big picture stuff that I find refreshing against what I'm labelling random theory; which is the prevailing explanation for anything prior to a low entropic state.

I'm also re-reading Taleb's Black Swan as part of a process of disposing of anything extraneous including books. I may have lost a lot of important stuff last year but I'm focused on not acquiring replacements and furthermore want to go completely minimal. Too much has been lost over the years, and in various countries to take possessions seriously any more, though I notice The KLEIN would be like having a few fingers amputated should that go missing or need to be jettisoned.

This rationalisation process means my wardrobe is a little less hip than when I was carrying the first division threads in a suitcase carrying way too many other important things, but I can't justify not being resourceful, when I have more 2nd Division T Shirts than I could get through in a lifetime. You realise this isn't just aesthetics, though that in itself is a radical departure from my life until now. It's also an alignment with how I want to live the remainder, which offhand can't be that much than four or five hundred months if I take an unhealthy interest in actuarial norms. Which I don't.

Back to McKenna. he was riffing on as he does so well, about nature being in principle a conservative and conserving force, and about how its frugality driven if that makes sense at all within the context of an abundance machine that we plunder without precedence.

There was also something said about nature's answers being fundamentally elegant solutions, and about that being a good indicator of how to think when trying to solve problems usually belonging within the remit of the natural sciences. Which brings me back to the topic of this post.

Skinput strikes me as a great use of existing human biological real estate. I just made that line up but bear with me because I really think Skinput is clever and resourceful. It's low on atoms and somehow for me begins to change the way we think about the stuff we're hell bent on possessing; principally that will be possessions, or am I over egging with alliterations now? Sorry if it's annoying.

Sure we're always going to be attached to social objects and badges of modernity, sentimentality, nostalgia and utility. However, as it becomes increasingly unnecessary (through possession convergence) to require a watch, a notebook, a phone, a portable music device or even spend time teasing apart the UX debate on the demise of QWERTY keyboards as Apple's iPad has instigated, I can see an evolutionary change in our relationship to stuff which changes quite a lot of what we assume our BIOS will be like in the future. I hope it's not the same. I can't see why it would remain the same if I look at other fundamentals that have shifted as culture does.

In any case, there's a video  about Skinput that I have embedded here for a lot less atomic space than was possible before the emergence of digital delivery. It's a bit dry but worth a look (Though I'd like it if Youtube allowed users to review videos at a faster speed than is conventional. Double and quadruple. That sort of thing.

Anyway, my only niggle is that the line Skinput have used is:

Appropriating the body as an input surface.

It is that already isn't it?

It's also a genius output surface and a lot lot more.

I guess it's the implied subservience of nature to science that annoys me with their endline. Mainly because I feel that nature is often most fiercely legislated around when it comes to sports of all things. Even the EPA hasn't earned the same gravitas and respect for nature that sports do. Whole forests and canyon, whole elements still in the ground don't get the same reverence for nature that sports does when considering the notion of purity and artificial helpers.

Sad, but over the years, I've never met anyone who supported my view (apart from a sports ethics philosophy professor who  I listened to on The Forum) that we should allow sports participants the choice of pharmaceutically enhancing themselves. I think the enhanced Olympics would be more special than the Special Olympics were that to be the case, well it would be ace and well worth watching.

I'm not quite making my point clear. I see glimpses of neurological rewiring from Skinput, in much the same way that Google's anschluss of my neo cortex coupled with stealth tech creep of real simple syndication (RSS) has changed the way I digest data. Not just the way I think but my self awareness (not to be confused with self consciousness as I learned last week)

 I like what Google did, no question they raised my IQ if we're flexible about the definition of intelligence, but I had no idea it would or that there's a quid pro quo. 

So now's a good time I guess to think Skinput through. Spontaneous prodding is OK on Facebook but I can't imagine I'd like my skin to be less than mine if say a Blackberry Skin were to come on the market.



Update: The bioethicist I was looking for is Julian Savelescu