Sunday, 6 January 2008

Beijing Strategy


The fifth to seventh floors at the Xie Dan shopping complex called Beijing Stategy are as good a place as any to check out where the hip kids are at, in the same way as say Harajuku would be the place to trend-watch emerging fashion changes in Tokyo. Its interesting to see what these young folk are wearing, what they are into and how they behave with each other. Although its mainly a 'teen +' fashion hangout, if you dig a little deeper into the boutique end on other floors you'll get to see a slightly older female customer looking for more sophisticated outfits. They're of the type that like to dress impressively but don't have the budget of hitting say The Place or The Peninsula Arcade at The Peninsula for top end luxury brands. Some of them are just smarter too! Beijing is a great place for buying clothes that look terrific but aren't necessarily designed to last forever. I guess this is somewhat indicative of the disposable society the West created I'd point out. More on that later because I've got some thoughts emerging on that one. I can't wait for oil to hit 200 bucks a barrel.

Anyway, while walking around Xie Dan which is one of at least three locations in Beijing that has a whole shop dedicated to Tim Burton's A Nightmare Before Christmas, I then stumbled across a shop called Boing Boing. I wondered at the time if they knew about one of the worlds top blogs and took a quick snap. So I was a bit bloody surprised to discover shortly afterwards I had been linked to by Boing Boing and saw my traffic stats go through the roof. Wanna take a peek?

Anyway, those peeps rushing over here to check out the crumpled porcelain beer cans will be unlikely to pay more visits and if truth be known I'm not looking for traffic, I'm looking for comrades as I mentioned to Johnnie, Damiano, Jamie and John last year at the Endurance in Soho. But it was quite a learning experience to check out the oodles of data that Google Analytics provides such as who came, where they came from, their ISP, what they clicked on, how long they stayed, where they went to next and all that stuff which very few bloggers ever talk about but is for me one of the reasons why I can 'head held up high' say I like a bit of quant now and again, as I said in one of my tweets that I've just discovered has been fed into a site I've never come across before. Once again I'm compelled to reminds folks that McLuhan said the third world war would be an information war with no division between civilian and military which sounds like fun doesn't it? (Churchill also said something similar and prescient).
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