The Backpedalling Begins

The yearning of the duped to be reassured by the gaslighting media that they're not wrong is pure infantilism. The Atlantic knows what's coming, yet paradoxically despite this canary in the coalmine article, their readers still have no idea.

They're not my words but when I first read them, I could feel a conviction the like of which I'd never encountered before.

"Nothing can stop what's coming. Nothing"

Are Legacy Media Trying To Tell Us Something?

Now that the Covid narrative has jumped the shark, I think it's safe to say the legacy media are trying to get through to the people at the back of the train.

It's time to wake up and it's time to speak up. There's so much more iniquity in the juice that I don't have the heart to tell family and friends I care about, so I'll tell you instead.

There are solutions [Link], they're not guaranteed and we're learning more every day. But it's you who have to awaken. We know only too well the dangers of us trying to do it for you.

Everything but experimental vaccines give you heart attacks.

Ya feel me?

Many Thanks for all the Retweets

My week on twitter: 468 New Followers, 1.25K Mentions, 3.75M Mention Reach, 1.23K Replies, 15.2K Retweets. via http://t.co/Hw4ncJqzNH
— Charles Edward Frith (@charlesfrith) June 22, 2014

I've never run my Twitter account to be popular. 

In fact, I think about 50 people a day unfollow me. Fortunately more people are prepared to stick around than leave so I want to thank you all for the very important (for me and I hope for you) retweets. Usually the reach is around two million Twitter users a week but lately it's been getting up to 3 million and approaching 4. My tweets are not candy floss subjects so I appreciate you all for getting the word out on subjects the mainstream media can never touch, because of who owns them, and who advertises in them.

The exception to this rule is Russia Today who featured one of my Tweets on the fiasco that is NATO backing the same psychopaths they call freedom fighters in Syria and are now obliged to call terrorists in Iraq (even though they trained many in Jordan recently). It's a classic example of the Orwellian double speak world we live in that only the internet can call out this media nonsense that people are being spoon fed.

Many corporate media consumers have no idea what is going on, or are silent over it for reasons I assume are to do with keeping their heads down below the parapet, or putting money before conscience.

We are the media now. So be it.

Update: My tweet featured in Al Jazeera

@charlesfrith Congrats on your 500★ tweet! http://t.co/5HKMJePH3J

— Favstar.fm 500★'s (@Favstar500Favs) July 5, 2014

Update 27 July 2014 - We smashed the 4 million barrier - Thank you

My week on twitter: 697 New Followers, 2.56K Mentions, 4.69M Mention Reach, 1.95K Replies, 30.8K Retweets. via http://t.co/Hw4ncJqzNH
— Charles Edward Frith (@charlesfrith) July 27, 2014

Update: We tore through the 15 million mention reach metric, so either something is very wrong or very right ;)

My month on twitter: 1.95K New Followers, 9.3K Mentions, 15.6M Mention Reach, 7.07K Replies, 93.9K Retweets. via http://t.co/Hw4ncJ8qzz
— Charles Edward Frith (@charlesfrith) September 1, 2014

McCann

McCann are taking a bit of a kicking at the moment. Senior staff being poached, clients in New York bailing out and all the usual shit one is accustomed to hearing about from the agency that used to by and large run Coca-cola worldwide and probably got a bit too fat on it.

I do urge you to read "For God, Country & Coca-Cola". It's freaking ace. It maps the brands distribution in advance of U.S. troops securing Europe, city by city during the second world war. It's one of my absolute favourite marketing stories and one that inspired me when pitching Coca-cola in Asia because I concluded in Vietnam, that with under the counter Coke sales in Ho Chi Minh, the beverage had succeeded where the US marines hadn't. Not a bad USP.

The creatives did good work on the "Freedom" positioning. I still believe its got legs today. Actually they went off piste and did some nuts stuff that would put CP&B to shame but Asian clients are reluctant to be first. In some ways it's the pressure of growth. Best work comes in a downturn.

Anyway, McCann aren't totally shit. I've bumped into two kick ass digital transmedia pieces from their Israeli office that are well worth your time.

I always know it's good when I think that's how I'd do it. Modest aren't I? Here's another.



PR brief anybody? So well done Nir who I think had a lot of input in this.