The Toyota Winglet

Because we built our cities around cars instead of people.

All the water in the world

All the water in the world (or 1.4087 billion cubic kilometres of it) including sea water, ice, lakes, rivers, ground water, clouds, etc. (left). all the air in the atmosphere (or 5140 trillion tonnes of it) gathered into a ball at sea-level density (right). both shown on the same scale as the Earth.

Via Information Aesthetics

What in the world can stop a G-Class?

Erm....Peak oil and climate change spring to mind. Lovely ad though.

Walmart And China

The figures for Walmart and China are colossal. The United States' ability to voraciously consume, coupled with China's unsurpassed capability to produce has led to the fastest input output game in history with considerable impact on the planet's resources. There are still many people who would rather ignore the moral impact of our work without knowing that there are ways to square the circle, but it takes some thinking, and some conviction otherwise there really is no point just gushing 'awe' at cute babies and bunnies and things because that's just programming on your amygdala which you can overcome with your selfish gene and get on with the business of senseless consumption.

John Grant has done a much more courageous job of showing the way forward with his excellent book The Green Marketing Manifesto and also his blog Greenormal which is a must-read for those who like the communications business and dig frugality dictated by the brutal logic of finite resources.

Some time back, we talked on his blog if Walmart or M&S would insist on environmental standards in the distribution and supply chain, it would have an impact on both China and the rest of the world. If you're not sure how this works, it's enough to know that Walmart single handedly pushed the world into using barcodes when insisting on its suppliers using them.

The same applies for pretty much anything else they put their mind to.

Now Walmart are famous for being miserly with suppliers and parsimonious at best with employees but there is a strong Christian ethic that runs through the organisation and its values, which when misguided are unpleasant but when constructive can be a force for good.

Following on their news last year to become the largest purchaser of solar panels ever, thus creating economies of scale for others, I read today in the essential China Digital Times that they are making a push in October for all their Chinese suppliers to follow environmental and sustainability guidelines. This will likely be a future trend for China and its suppliers, but if embraced can drive wealth creation that is not at the expense of the planet and is surely the single largest opportunity for making money in our lifetimes by rewiring the economy for sustainability. Anything else is just loose change isn't it?

Money From The Environment

Some of us have talked a fair bit in the past on the environment blogs including John Grant's Greenormal that going green is actually a massive business waiting to go ballistic. I guess I should have remembered this while meeting a twenty something in a Beijing bar who repeated three times that she was making amazing money from 'wind energy' farms in China... I thought it was a bit crass at the time but with the U.S. economy tanking on debt that only the consumer society could have created, it's probably good timing given that the banks are now being propped up by the Fed with our money).

Anyway, Amy from Terrarossa asked me to see what you think of this clip. I'd be grateful if you could let her know your reactions to any of it in the comments below. I've already given my feedback.

Beijing Smog

Beijing was immersed in smog for a marathon three or so days till this afternoon, and I thought I'd take a picture of how it looked compared with a clear day earlier in the month that I blogged about over here. There's a lot of schandenfreude in the Western Press over (well over anything Chinese actually) the smog in Beijing in the run up to the Olympics, along with less helpful suggestions that restricting the traffic will have an impact. It doesn't! The smog occurs over the weekends too. It looks very much like its the smokestack industries to the west of Beijing that are responsible for all this. The ones that made the remote controlled toy helicopters you secured for Christmas or filled up the Christmas crackers with plastic toys. Well you know how I feel about buying pointless shit.

I'm quite sure they will restrict these offending polluters around the time of the Beijing Olympics to make sure that our international visitors have a good time, and leave with a postive impression. Before the 15 million of us who live here can get back to doing what we do best. Cleaning the air by breathing it in with our lungs, and making the it sparkle and clean like below.

What I find most daunting is that things are unlikely to change in the short term. China is under pressure to reduce its trade imbalance with the U.S. and all the other countries that consume its vast output at morally questionable prices, I talked about over here. How are they going to do this? Well, part of the answer is that China will subsidise those TV's, personal computers, washing machines, air conditioners and domestically produced mobile phones to its rural/low tier city constituency before it asks the West for something in return. That last article slipped by a lot of people in the mobile phone business. It was released in the Indian press first just before the Christmas break.

Electric Dreams

I'm annoyed and sorry because I should have posted about this at least a week ago, as it’s a really sexy idea. As ever with Web 3.07 triggers, I've been reminded by a post over at the excellent John Grant's Greenormal to get my shit together, because it’s really important. John who along with Mark Earls' book Herd, published possibly one of the most constructively important marketing books of the millennium so far, also recently did a post on how so many good ideas from the past haven't been utilized properly. I really got thinking about this when Matt Catt turned up to a party in a Sinclair C5 because not only did he tip up (and leave) in the coolest manner ever, but did so in an environmentally responsible way.

Beijing is looking very zippy with these electric bikes come bicycles that I photographed above. They may not look like a Hummer but then only cocks drive Hummers right? I want to look into these funny electric bikes a bit more and possibly buy one because I think they are a terrific urban transport solution.

I think we really messed up when we built our cities around the car and sent our kids into bedrooms instead of out to play. But if we could champion transport ideas like the above and the Sinclair C5 again we'd not have to worry so much about our children getting run over and they'd be able to learn all those social skills that we had a chance to. The ones that prevented us from turning into socially alienated school killers that love to post their dark obsessions on the internet.

OK rant over, but if as one global planner shared with me recently you're one of those advertising types who are in this business for the money can I suggest you buy John’s book or maybe read his blog and see how you can be both a 'legend' and do good at the same time. Otherwise you’re not part of the solution. And I got a problem with that.

Bikes for rent in preparation for the 2008 Olympic visitors outside Jianguomen Subway Station Beijing

The Hub

I went to The Hub not so long ago and was bowled over by the energy in the place which is ironic because they are all social entrepreneurs and very adept at saving energy for themselves and their clients. I want to show you a short film clip of their most creative hot spot. Right at the end I've revealed where it was filmed. Neat huh?

Tell the truth. Its more creative than most advertising agency departments isn't it?. Why? Because we need to tear down the department walls. Like yesterday.

Bank Holiday Special

Paul over at life in the middle is giving away his old bike which is still in good working shape but needs a little love, care and the wheels turning more frequently since he got a new one. All you have to do is leave a comment and say how you would pay it forward which is a very nice gesture I think. Sustainability, environmental concerns, recycling, health and ethics all in one fell swoop so if you don't need a bike yourself let someone know. I'd be pitching for it myself but I'm probably not going to be in London long enough to be a deserving recipient.

I also just came across this Hip-Hopera (its not Hip Hop, more Afro American culture) called 'Trapped in the closet' which still doesn't quite describe how cheese TV and Soul by R Kelly can transform a well worn narrative structure into something quite spectacular. Its a seminal recombinant-culture art form in the making. Like Noah who tipped me off about it, I would have thought this could never appeal to me, but it does.


One last picture because I love the way that Second Life (now that its passe) is still developing really good avatar art like this. There's something ethereal about the bling that just floats a little in the air. I've lost the original exhibition where this example is on display, I think it's in New York but if anyone knows I'd love to link to them.

Is Smirnoff Full of Shit?

shaolintiger

Rob Campbell of cynic - a conversation starting company has called me out on my previous post and quite fairly suggests that Smirnoff are only interested in the purity of their distillation process and not the purity of the environment that we live in. I still live in hope that what we are seeing may well be a small but nonetheless tectonic shift in the future of branding values.

I'll be very disappointed if its a case of greenwashing as has been extensively documented by my esteemed colleague and one of the smartest planners in the business John Grant, on his ace blog Greenormal. But it remains to be seen if Diageo, the parent company of Smirnoff is to use this as an ignition point for their brand. Otherwise it would only be appropriate to add the usual film disclaimer at the end of the commercial that: Any characters and incidents portrayed and the names herein are fictitious, including any resemblance to the issues raised in The Stern report relating to climate change where the polar caps melt and large statues will be covered in water because of our reliance on fossil fuels, best dramatised with the use of oil rigs in advertising.

I think I need a stiff drink now!

Get over to Robs blog for some of the best conversation on the net. He's the future of marketing communications and is fearless about his beliefs, even if that means he has to go right to the top.

Purity Values - The Connection Between Deepwater Horizon & Vodka

I remember vividly Mary Stow at HHCL & Partners urging me to push really hard on the VALUES of the clients we have in advertising and I've carried that important lesson with me for many years. All too frequently many 'wannabe' brands share only one common tangible value and that is shareholder return, or chasing money in plain language if you wish. There's nothing wrong with making money and indeed wealth creation has many positive effects, but if that's the raison d'etre for an organisation, it practically sweats from the pores of their executives and makes a squelching sound from the carpets of the boardrooms as we make our way about the C-Suite.

I've been saying to a bunch of communication thinkers around London that in an age of ubiquitous product parity, a legitimate (and possibly the most powerful differential) for a brand to leverage are its values. In the absence of any values there's not much to really talk about and this may well explain why so much advertising is rubbish. Its just talk.

The area that gets me most excited is the potential for brands to STAND for something and I can think of no finer example than this terrific commercial by JWT London with Digital by AKQA for Smirnoff Vodka. Of course its about purity but by reminding us of the dumping ground that we have made of the oceans Smirnoff are implicitly obliged from now on to take an interest in the purity of the seas, lakes and environment. An obvious value for a brand claiming to own purity. This is a good thing in my book and a reason to insist on the Smirnoff label from hereon because I'm interested in brands that have values - particularly ones that are about the environment as I've mentioned back here. Enjoy this well crafted commercial and thanks to Scamp for provoking a post out of me that has been simmering for a long time. I hope Diageo start to live up to some of their epic responsibilities with this type of advertising and begin to think about some branded utility, otherwise I'm back to ordering any old Vodka & Coke. They do after all taste the same with a mixer. Heresy, but the absolute truth nonetheless.

Passat, Sirocco, Bora

Photographevince

Check this Cannes Gold Lion Winner:

Following on from the last post and unrelated to cars, this comes via the excellent Iain Tait's Crackunit and is reminiscent of the sadvertising theme which is just going to get bigger as necessity forces us to adapt and move away from superlative images of superficial, shiny happy people with shiny white teeth. Well done Epuron.

Lemon

fillmyeyes

It's easy to understand that most people think good design is largely a style affair. However a fundamental pillar for the role of design is to facilitate our lives and hopefully do it with flair, imagination and delight (insert a string of adjectives). It was a bit of a giggle seeing the convulsive British reaction to the Olympics logo because clearly it had been 'focus grouped', and the only reason that it could have been such a Yoof effort is because it was meant to be that way. It was designed to annoy the living hell out of a certain age demographic and thus appeal to the 'kidz' who are the real target audience for winning over to sport now that we've exposed them to the delights of 'consumer culture' obesity.

Isn't it a bit embarrassing when the waiter presents a seemingly erroneous dish and we immediately fly off the handle with an irritable and disgusted mien, only to find it's actually for a dining companion who then relieves you of the plate while trying to put on a brave face about their choice of meal, that you've looked at as if it were served on a fully laden poopa scoopa complete with hundreds and thousands sprinkled on top?

Wolf Ollin's earned their fee for this project through the paradoxical PR from the collective aneurysm of middle England. I guess they are unable to admit that its meant to offend (because then the Kidz wouldn't be down with it) until after the Olympics is over, if anyone cares by that point (which they wont). Anyway, the point of this post is to reaffirm the discussion of placing proper design at the heart of the marketing communications process because in an age of ubiquitous product parity, all we're often saying is love my ad/logo love my product.

Here are two examples from the wonderful Core77 that give me the design 'orn so to speak.

The Cardboard chair that weighs only 2 Kilograms.

The reusable notebook packaging that converts to a carry case

And one extra. This little cheeky fella, from Worn Again, is right up my street for a birthday present from anyone at anytime until the end of my days. Make yourself useful and get me this Charlie bag made from recycled army cape, seat belt and inner tubes.

Fin de siècle

Cheesy and horrifying isn't it? 'Let it be cool' they tell us, just like the following brand spanking new ad from DDB which asks with a firm handshake and no hint of irony, 'When was the last time you smelt something real?'



So now I'm left with the question. Why do people flee from the cities to the coastline to get some clean air in the first place?

Swishing - Even sexier than swinging

Imago

The Guardian points us to the latest source of fashion inspiration It brings together ethical shopping, bargain hunting and social networking - and is the liveliest fashion trend embracing the 'I'm more than just a consumer' backlash that is rapidly emerging. It's called Swishing by those in the know.