It's not widely understood that conspiracy researchers are the least homogeneous group on the planet. Scratch away the unifying idea that powerful people have no interest in consumers other than productivity, and conspiracy researchers disagree on everything. It's the consumers and voters of this world who think they are unique because 20 types of sliced cheese are on the supermarket shelf.
That said, from time to time an arsehole needs taking down and that arsehole is Pete Santilli. If the FBI are able to confirm that Santilli doesn't work for them in anyway shape or form I'd appreciate that but until then he's cooperating with them. Unwilling or not.
Jason Oke of Leo Burnett Toronto pretty much demolishes the idea that people tell the objective truth during quantitative questionnaires in a post today. It blows up the myth of veracity by demonstrating one of the most flaccid of urban legends. Any study which suggests that menaremorepromiscuousthanwomen flops miserably by failing to acknowledge two really important factors. Firstly it takes two to tango and secondly many men exaggerate their sexual activity. Or maybe the figures have been 'inflated' by other elements? There's a time and a place for quantitative questionnaires and so in the interests of trying to make them workable I always say quick and dirty is a good rule of thumb.
I make no excuses for making a post with the most puns on this occasion.
