Wednesday, 24 October 2007

The Heart of Darkness - Pol Pot's Car For Sale

One of the things I love most about Cambodia is that on each visit I see new growth. I don't mean the X.X% GDP growth that will choke us all in good time anyway if we don't rewire the economy, I mean the kind of growth that means the kids look a little cleaner, and a little less grubby. I guess it's the kind of growth that is really a reversal of growth in some ways, as a diminishing number of children are seen running around wearing shabby rags as clothing.

On my first visit, my driver called Elephant, took me around the killing fields and the notorious Tuol Sleng prison which was a school before it became a dark horror story of a torture concentration camp, a place where the Khmer kids were more barbourous than any of the adults could ever be, where they thought up the most ingenious ways to cause pain and suffering to the prisoners of the Khmer Rouge regime, which really only came to power because there was a hell of a shit fight going on in that part of the world through Vietnam and another war on something terrorful for safety. I'll never forget when I asked Elephant if he had lost any family members, how dispassionate he was retelling the story where his brother was killed by the Khmer Rouge after he stole a car to run away from the commune. He was caught, bound and immobilised before being run over in the same car he had taken. Stories like that are two a penny a Cambodia and few people want to think about the bad old days.

Anyway I could go on about how 300 kilometres or more north of the capital Phnom Penh lies the temple Angkor Wat, which in my mind is profoundly mysterious to the history of civilisation with it's Indian architecture dedicated to the God Vishnu, and how much fun I had hiring a motorcycle trials bike and generally just whizzing around on my own, playing with M16 guns and grenades on a range, and partying hard in the Heart of Darkness, but maybe that stuff isn't really interesting but it was a part of my life that I look back on fondly. Or maybe it was the butterflies that flew over the burial pits in the killing fields, on a beautiful day as I reflected on the whole thing that gave me a lot to think about.

One of the oddities of that period was the discovery by a friend of mine that Pol Pot's stretch Limo (Don't all agrarian economy Marxist tyrants run around in stretch Limos?) was being used to ship melons to the market in the capital. I felt at the time it was wrong to profit from that vehicle but like those kids who not only look cleaner on each visit but also have no recollection of that insane time, I think time has moved on. I'm particularly pleased that a portion of the profits now that it is on sale will go towards a charity. You know who you are if you are reading this but the bigger the chunk that goes towards the growth of Cambodia the better the Karma. What goes around comes around.


Sunday, 21 October 2007

Onslaught



Well of course I love this next commercial and the values it stands for, but as I've said in the comments over here and here, and indeed to the client Unilever (the owners of the Dove brand), I don't think it's honest for a multinational to put 'keep-it real-credentials' in the 'Campaign for real beauty' while they sell skin whitening creams to among others, Indian subcontinent and South East Asian countries that are by nature blessed with dark skin.


Just doing the focus groups for these kind of products can be quite tough for those of us who think a bit about the effects on the culture of the societies that we make advertising for. Take Thailand for example, based on qualitative research, some office secretaries (for example) will choose who they take lunch with in groups, based on the whiteness of skin.


The darker skins are considered too 'rural' for those who want to climb the whiter skinned ethnic Chinese communities that effectively run S.E. Asia big business.


The aspiring English classes also used to take a dim view of darker skin in previous centuries because it indicated an agrarian lifestyle working in the fields. So I'm not trying to speed up cultural and media literacy development in these countries (or maybe I am), but I am suggesting to Unilever that specifically on it's skin whitening creams, it puts a disclaimer on ALL those products that Unilever embraces skin of all colours.


Otherwise its a bit hypocritical to be a campaigner for real beauty, when it's fake beauty and discrimination that powers one of the fastest growing skin care categories in many parts of the developing world.



Update: I see that the original video was pulled for copyright reasons but that that a remix is now resurfacing for the same issues of resource exploitation but this time the targets are Nestle.



Friday, 19 October 2007

Four Continents Capital

As we approach 'Peak Oil' it makes perfect sense that the city boys will look towards the developing economies for a source of cheap energy, you know, like being run around town and saving on electricity for household chores not to mention maintenance. There is an alternative source. I'll write about this a bit more if this provokes any comments.