Interesting People

Yesterday was Interesting 2007 (A Russell Davies Production) and a delightful time was had by all. I'll be posting about some of the highlights that I really loved, but most of all I enjoyed the people in the audience. They were a very generous and warm 'herd' indeed. Here are a few pics I snapped of some of the people who got together in the Pub after. Without exception all were lovely and a big thank you to those who gave their time towards the event.

Emily

Al

Beeker

John Dodds

Lauren

Sam

Mark

Rob

Corentin

Paul

Sophie

ATTENTION LEVELS

15yroldphotojournalist

Nigel Hollis, head honcho of Millward Brown asked a great question in June last year. Is the Link pre-test the equivalent of the Smith & Wesson Magnum 500? This began a much needed debate between advertising, clients and research about the value and relevancy of pre-testing that has been bubbling along quite nicely with a first response by the highly respected Jason Oke of Leo Burnett in Toronto and a further serious but welcome contribution by Fredrik Sarnblad over here. Nigel then responded in depth on his blog over here and Jason took up the debate with his post on Pre-testing part II over here.

No less a proper academic luminary than Dr. Robert Heath, author of The Hidden Power of Advertising - How low involvement processing influences the way we choose brands has weighed into the debate on both Nigel's and Jason (+Leo Burnett)'s blog. I wonder if the talented and authoritative Richard of Adliterate fame would care to chip in following his "A Kick in the teeth for Low involvement processing post" now that a robust cast of characters are assembled to stimulate the debate. This is a book that has long challenged my thinking of the different ways advertising can work as I've stated last year over here. All we need are a few clients and we might well be on the way to a civilised and constructive debate to determine when, how and if research should be used. This is what planning blogs were made for isn't it?

Ernest Bevin

I'm reading Alan Bullocks' Ernest Bevin at the moment. It's certainly the most comprehensive biography on Ernie Bevin, but its in some ways a disappointing book. So far I've read one sentence on his marriage and one on his daughter after 300 pages, which is a poor show. We're all a product of the people around us, and I feel that his depth has been stripped by focusing on Bevin's ascent from Trades Union Leader to Minister of Labour, by Churchill's invitation in the coalition government during the second world war. No, its not a great political history book and frankly the British never do quite get it right when trying to paint a picture of our politicians. Its generally either overblown puff pieces or pedestrian led tours of duty-to-detail like the late Roy Jenkins biography on Churchill.

Our cousins in the United States however seem to excel in this department. Maybe its because they have a bigger stage like say in Caro's biographical trilogy of LBJ or for a real left field choice, Edmund Morris' biography on Reagan: 'Dutch'. But for the real master of writing history there probably is no greater insight into power corruption and lies, than by writing your own history, as Kissinger memorably did with his autobiographical trilogy, peaking in the craft of non fiction writing with his second book (for his doctoral dissertation) 'Years of Upheaval' which saw shuttle diplomacy invented, not to mention Vietnam, oil shocks and China to mention a few.

That isn't to say the Bevin biography doesn't shine in parts. In the passage below, we find that he is under pressure in the artificial (for him) habitat as a socialist minister in the house of commons, with criticism all round when the Conservative Churchill steps up and soaks up the punishment in his defence from his own 'side' so to speak.

"To abuse the minister of Labour. He is a working man, a trade union leader. He is taunted with being an unskilled labourer representing an unskilled union. I daresay he gives offence in some quarters; he has his own methods of speech and action. He has a frightful load to carry; he has a job to do which none would envy. He makes mistakes, like I do, though not so many or so serious - he has not got the same opportunities. At any rate he is producing, at this moment, though perhaps on rather expensive terms, a vast and steady volume of faithful effort, the like of which has not been seen before. And if you tell me that the results he produces do not compare with those of totalitarian systems of government and society, I reply by saying 'We shall know more about that when we get to the end of the story'

Time and again Bevin struggles to persuade people that the British worker is motivated most when free to choose their own destiny and less commited when compelled. Only Bevin understood this and fought tooth and nail to gain their permission for anything he subsequently requested from them. This is a logic that totalitarianism never grasps.