Too Many Cooks

I particularly like the part about primary and secondary markets. It's complete bullshit but a lot of marketing people have plenty of slides droning on about those. Don't forget to pretest too!

Via Johnnie Moore

Trouble at mill

I just found out that maybe the last two weeks posts didn't make it out to you through Dynamo London's post over here. It has to be down to me meddling with Feedburner (Does this mean I'm a geek?) a while back and if it wasn't for them or Sam I'd be posting away oblivious to the technical problems. I hoped I've fixed it but you could do me no better a favour than leave a comment or drop me a mail here if this post feeds your RSS reader. That would be great. Thanks

Binding Feet

A mother or grandmother typically began binding her daughter's or granddaughter's feet when the child was between the ages of four and seven. The process was started before the arch of the foot had a chance to properly develop. Binding usually started during the winter months so that the feet were numb, meaning the pain would not be as extreme - Wikipedia

Via Danwei

Asian Olympic Enthusiasm

It does look like Japan is struggling to be excited with the Beijing Olympics. I think the diminished enthusiasm is for historical reasons although the Hong Kong figures have surprised me a little too. I'm guessing that Australia will be on a par with other occidental countries. Via Thomas Crampton

Radiohead

There's a reasonable amount of evidence to assume I'm a data junky and full-on information whore. I can often hold a conversation and listen to another one at the same time and I guess this habit arose from not getting enough information from just the one.

It's not the first time of late that I've been rebuked by friends for reading RSS feeds on my mobile in nightclubs while chatting and listening to the music and only last weekend in Mexico I popped out of a nightclub to pick up my Macbook Air and do a little light blogging from a club that wasn't quite distracting me enough. I'm like that when the mood takes me.

It's not really a good thing I guess because I only know my way round Beijing, through my electric bike. If it was just down to taxi passenger experience my geography wouldn't exist as taxi rides were invented for digesting RSS on a mobile phone - It took me months to even find my way home or to the office without assistance. Traffic jams come second to data and once I'm sucked in I rarely look up again.

Google Mobile Reader is possibly the most powerful digital-fix-teat. It's way more data intensive than Twitter although considerably less contextual because I don't know most of the posters. Knowing the people who create content is the highest context for receiving it. It sounds obvious but isn't if you're thinking of taking up blogging.

Anyhow, one of the drawbacks of this is that I often come across stuff on-the-move that I want to come back to and without de.licio.us or Google Shared Items or starred items or whatever reminder 'du jour' I'm playing with, I sometimes fail and that's why I'm a bit late in reposting this amazing video by James Houston who entered the Radiohead Nude track remix invitation. You can read about it all over here but the pudding is below. (He's looking for work now he's graduated, in either London or San Francisco - I'd snap him up if I were a digital agency)

Big Ideas (don't get any) from James Houston on Vimeo.

Then there's Robert's Visualisation for Radiohead's music video competion that is also completely brilliant.

Weird Fishes: Arpeggi from flight404 on Vimeo.

Which all leads nicely on to Iain's post about why Radiohead are way ahead of the pack when it comes to embracing Web 2.0 which is a term that some dislike but I don't because I do think that if you're using or thinking of the internet in much the same way as you did ten years ago it's possible you've missed out on a conceptual leap that is having a profound impact on the way that people can get involved with brands or communities. Here's Iain's video presentation and I've finally just discovered that his blog name comes from a reference to the A Team (Team Awesome?)

My Online Marketing Presentation About Radiohead from iaintait on Vimeo.

888

Ed's gone and made the unofficial Olympic T Shirt which brings to life the international flavour of the event in a positive way that will definitely not be seen in China. I know because I've scoured the entire Olympic merchandise/official sponsor merchandise/advertising and I have one complaint; it's all about China and nothing to do with the international multi cultural dimensions of the event (as I hinted at in this post over here and continued the discussion in the comments over here). Anyway, Ed has single handedly cracked the problem with this brilliant design that has all the names of the competing countries. Neat 'n sweet eh?

 

There are only 888 of them which as you may know represents the 8th day of the 8th month of the 8th year - which is when the Olympics start next month. 8 is also considered a lucky number in Chinese culture. These are a hip buy and you can buy one over here.

Oil & Water

As Promised

One for JD ;)

Location Location Location

I have got loads of suggestions for Starbucks.

If you want to know I'll be hanging out here. I'm the Brit with a black Macbook Air.

Update: Must be Karma, I came across the lady who contibuted to the My Starbucks Idea in San Francisco.

Mexico - Rosarito Beach

SoCal

Lots of intense political discussions with old friends, catching up with some 2.0 people, Mexico this weekend, San Fran/PSFK next week and Beijing on the other side of the Pacific Ocean.

It feels like a bubble here; particularly the Hummers. Completely removed from the the outside world and yet the ever present reminder of oil pumps and real estate for sale looms large.

Southern Californians though have to be some of the most generous and helpful on the planet. Pretty much every transaction or interaction is seamless and delightful.

Wall Street Journal

Chicks with Nunchucks Via Shanghaiist

Designs on Money

It's not often I post up quality design over here but I think the new British coin designs are really good. Perhaps up there with those Dutch Notes that looked so fantastic prior to the adoption of the Euro.

The new designs have been chosen via an open competition three years ago which attracted some 4,000 entries. I'm really pleased that the winning designer is a young Brit of 26 years-old called Matthew Dent, originally from Bangor who now lives and works in London as a graphic designer.It pleases me that world class designers are still emerging in the UK and so young too.

Here's a Dutch example for those who remember having some beautiful cash in their hands before the Euro. Isn't it just brilliant and beautiful?

Via Core77

All the water in the world

All the water in the world (or 1.4087 billion cubic kilometres of it) including sea water, ice, lakes, rivers, ground water, clouds, etc. (left). all the air in the atmosphere (or 5140 trillion tonnes of it) gathered into a ball at sea-level density (right). both shown on the same scale as the Earth.

Via Information Aesthetics

Wordle - de.licio.us

My bookmarks on de.licio.us . I'm looking forward to doing this on a few lengthy posts I've written at some point.

The Grey Market

Word Up

This will no doubt be a boring post for many, but I'm in the States and catching up on a lot of blocked sites that were just too difficult to interact with through The Great Firewall of China. So here's my Blog Wordle thus far.

If anybody is in Los Angeles and wants to hook up for a coffee, drop me an email which is in the 'Soundbite' section to the right of this post hopefully.

I'm also going to the PSFK conference in San Francisco later next week for a few days so if any of you Stateside progressives need your inspiration and thinking tackle topped up, you need to book your tickets soon over here because those PSFK boys and girls keep it fresh every time.

It's a Brand Jim But Not As We Know It

loremipsum

One of the dilemmas of working around the world, particularly in developing economies is that while its fun and constructive to join in the online debate of brands and how they work (yawn?) there is little chance of reciprocity when sparking off any dialogue about how Asia often subverts the brand model. Here they do, and the rules frequently get broken because the hierarchy of needs are different.

All too often the pressure is on to get some interruptive wallpaper out swiftly. In low media literacy societies, the relationship between the customer and the product or service is only cemented by interruptive marketing communications within a media aperture that is recognizably not inexpensive (the trust dimensions of this, is a factor the FMCG boys know all to well in developed economies). It also touches on low involvement processing which is a fave topic of mine too.

I'll give you an example, earlier this year we won the Red Bull pitch and one of the nuggets of 'cor blimey' data is that they sold 1/2 billion cans last year in China, and will sell 3/4 Billion cans this year. The marketing people for that particular enterprise have far more pressing matters than brand dimensions, tautological backflips and transactional analysis or even displacement theory. 50% growth a year suggests the advertising fulfils a different role than say just defending market share.

No, clients like this need something 'pretty'; up and out very sharpish. Getting it done is more important than getting it done well for many of these people and even sophisticated and experienced brand stewards know the score on that one in Asia. You snooze, you lose.

Now the clients of booming businesses might enjoy the pseudo intellectual game of brand discussions and even pretend they get it. But the reality is they all too often don't and are seduced by the intoxicating sales uplift of trading-off short term efficacy against long term brand building. If growth is anticipated to be 50% or more the key issues are distribution and their commensurate B2B sales through CTN's, Supermarkets and Gas Stations.

If you're struggling with all this I'll make it plain. You're not making an ad for the guy or gal who is going to use your product. You're making an ad for the all to often creative Philistines who give the nod on distribution through a new channel. They don't want to see anything unusual. They want to see that expensive media aperture (TV & Print) used sensibly, as in 'the sensible shoes' they buy for their kids to go to school.

Put another way, they want to see an ad that looks like an ad. The bubblegum bullshit they have been raised to believe should flood the commercial break and by its very definition is a cauterized version of brand speak and the worst excesses of the Western marketing communications model. Hey, we sold them that shit don't get uppity now.

Trying to get some creative through is like interrupting a commercial break for a quick breakdown on the meaning of Christo and when he wrapped the Reichstag. (Thanks Eaon)

Now that doesn't mean it applies in all instances, but it is a general concession to the rough and tumble of commercial life when dealing with clients who don't really know how hard a brand has to fight for during tough times as it's the good times that delude us. Which is a universal condition.

This is especially so in Asia because many have never experienced protracted tough times. It's all been economic growth apart from a blip in '97, and it's the seasoned marketing people from countries that have weathered a few economic cycles that grasp it's bravery that takes marketing communications a step further, that makes it work harder.

The problem is only exacerbated in the instance of say Red Bull where there is no competition whatsoever domestically. It's so easy to make money it's almost criminal but that isn't my issue here.

While the above constitutes the 'real politick' of doing business in low media literacy societies (read your Mary Goodyear if you live inside the M25 or NY) coupled with explosive economies, I also think there are some interesting brand workouts for budding planners who will by definition need to be less myopic than the couture of working on the brand catwalks of the creative centers of the world. It's all going to get a bit more complicated and a good thing too. Those days are diminishing fast and a good example of trying to figure out what the future holds in store is best brought to life by the QQ car.

QQ is an internet company. They are LARGE as in "my God you're not going to put that inside of me are you"... but joking aside they do a lot of net stuff here in China including a messenger application we are all so familiar with. Oh wait. I forgot. Asians are far more likely to use their personal messenger for work than us white folk checking their emails to get stuff done. They like the bite sized nature and gossipy way of achieving things this way instead of the linear flow that the occidental and so called scientific model has given us and will seemingly one day break us with, given the volume of email that is required to get stuff done these days.

Going off topic briefly, email is broken. Don't do it. We deluded ourselves with thinking that immediacy is the same as efficacy. It isn't, and we probably just need to Twitter our way through projects. If you miss a tweet somebody will say something that contextualizes the momentary ignorance on your part, but that's another post for another day or maybe one for Johnnie to pick up on because he's a lot more clever than I am about stuff like that.

Anyway, QQ are massive and they do all the social media stuff that we know, love and are familiar with except for one crucial point. QQ make more money than Facebook or Myspace. They do it using the virtual currency model that is closer to Second Life, as well as ringtone download stuff, and for a popular internet brand they also do something that I love to see and have blogged about before with the YouTube-to-T Shirt phenomenon which is that the QQ brand has actualized itself in real life as the yellow car above.

Trying to get your head around a manufacturing model that is launched by a communication model is quite interesting and raises important questions about the nature of monolithic and explicitly endorsed and of course discretely endorsed brands. I quite like the way that Asia fucks around with this stuff and in principle sometimes they create a new brand question through sheer mashup ingenuity or circumstances.

Many of the branding 'rules' apply with these scenarios (or identifiable contexts) but reading some planners talk about brands so confidently, and as to what constitutes good advertising by experienced practitioners in the field, often reveals little more than pontificating and parochial dare I say it, pastoral brand observations from a global perspective.

One of the annoying ticks of U.S. internet culture as you will well know is that our Stateside cousins often think the internet starts and ends in the U.S. You will know this from the forms we need to complete asking us which state you come from or what zip code we have. Equally annoying is the notion that a few planners in London or in other creative hotspots are capable of talking about what a brand is when they've little experience of anything other than the familiar. Anybody got anything to say? Usual rules apply in the comments section below.

One last point raised by Kaiser Kuo on the phone just now, because I talked about the imitation, duplication and copy ramifications for newly industrializing Asian countries in my Chungking Express post over here, but just to muddy the waters a little more, Kaiser reminds me that the QQ brand is owned by Chevy who deny they ripped the name off the QQ Internet guys or indeed that the car model is a rip-off of the Chevy Spark of the Daewoo Matiz. 

It's gloves off marketing over here and there isn't much time for air kissing with brands.

Scamp

One of the best advertising blogs on the net is Scamp. You probably know that already but I've learnt lots and lots from his Tips on Tuesday specials, of which I will be the first to shell out some cash on the book when it gets published because it's required reading.

Scamp did a post recently about cheesy endlines and asked his readers to contribute their own which is always a healthy reminder that most marketing people who make these increasingly meaningless decisions are far less capable of recognising creative and/or believing their own 'value proposition' bullshit than they would like to think. The proof is in the pudding so to speak.

Anyway lo and behold I was flicking through Insider ("The classic magazine for high society in China") and once I got bored of rich folk telling me why they are rich, I shot through it quickly and reached a classic ad on the inside back cover that I feel compelled to post about.

This is quintessential Asian advertising, in so much as it's far beneath the marketing person at Sofitel to hire a 'farang' or a 'laowei' or a 'gweilo' or a 'gaijin' to check the spelling. There's a reason for all this but lets not dwell on that because even though I'm in Beijing the ad is for for travellers to Thailand, and no better example of what might be called superlatives and 'aliterative copywriting' could exist. Take a look.

I know its easy to have a dig at this sort of stuff but if I was proof reading this ad in a foreign language, I'd hire someone who could actually do it. Anyway right from the git go (after that monumental corpoate(sic) cockup for a headline) we have 'ideally situated in the heart of Bangkok's central business district'.

No it isn't.

It's out in the sticks and if you want to stay in a decent Bangkok hotel it's either The Conrad for the Diplomat Bar, The Peninsula for the ferry ride across the Chao Phraya, The Sukhothai for its elegance (and its Central Business District location between Sathorn and Silom) or maybe The Oriental if you like fawning waiter service that can remember if you like one lump or two after two decades away from the joint while they crawl on their hands and knees in the Authors lounge where Somerset Maugham kept rent boys waiting in a line while he wrote toptastic prose (OK, that bit I just made up; he just stayed there). The Bamboo Bar is top notch Jazz singing at The Oriental but the rest is claustrophobic.

There's more. I've discovered it's actually "Ideally situated on a motorway"

What else? Erm 'Ideally situated' written twice in the first two paragraphs? I thought that was one of my blogging specialities! Is this plagiarism? Have I started a new trend? Is this one of those god damn fucking memes?

Anyway click on the pic and read it for yourself because it ends on that old chestnut. "Who says you can't mix business with pleasure?" I mean that sort of language is for the wankers who have butt plugs fully strapped-in, isn't it?

I see at the end they've gone for a strap-on line of "Simply Thai, Absolutely Different" Isn't that the same as "Sim Same But Different"? (Oh don't get me started on that one)

I'm probably going straight to hell for this post but seriously, I could probably write a better headline in Thai for Sofitel, if I put my mind to it. ("Tam ngarn sudyort, yu sabai sabai?) but the main point is to go over to Scamp, because if you like the craft of advertising he'll put you straight on a few things.

If anyone from Sofitel is reading this I've no regrets, as the Sofitel in Hua Hin which I've frequented more times that I should have, is equally up for a good kicking and just because it featured in "The Killing Fields" doesn't mean its up to scratch. The Elephant bar is possibly the dullest lounge West of "Heart of Darkness" in Phnom Penh.

Don't believe me? Ask Somerset Maugham about Conrad.

The End.

Wallpaper - Beijing

Here at Wallpaper towers, we've gotten tired of the Spa at Badem Wurttemberg and just a little weary of those lush cherry tomatoes from Riverford Organic Vegetables so we thought we'd pay a flying visit to the new seat in the house called Beijing. To be sure we were surprised at the breath taking giantness of it all in an endlessly rolling suburban setting and a square that holds a million but what really caught our eye was...

... OK you can see I think the Wallpaper talk sounds like air kisses on cocaine. They got away with it for a while and Tyler Brûlé has moved on but still manages to do big time carbon footprint for the F.T. and Monocle which is like The Economist with Miu Miu shoe straps.But I wanted to talk about a different wallpaper that has really knocked me sideways. The following pictures are some structures which were knocked up in a matter of weeks and in one memorable instance tore a road up and made a new one, just for the construction; pretty much over night. But the point I want to make is that someone has decided they can't be completed in time for the Olympics and so they've come up with the ingenious idea of just wallpapering a skin to the outside so it looks like its ready to ROCK.

I call it velocity construction and you gotta see it to believe it.Chutzpah eh!