I Heart Monsanto

I don't agree with Dusty but he makes good arguments against some anti Monsanto myths and we should be better at arguing against the corporatization of monocrop foods. Prepare to be annoyed but do something about it. Learn more.

Next Generation

Next Generation Media Quarterly By Aegis. Nice little useful presso with sticky numbers that should help the plannerati. By Dan Calladine

The Future Of Advertising Isn't Advertising

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Thought provoking presentation by William Owen of Made by Many that references a withering attack on advertising over here that's worth having an opinion on unless keeping your head down and sucking on the FMCG teat till it runs dry is your game.

Propagation Planning

Lessons in Propagation Planning 2009

View more documents from Griffin Farley.

Digital Social Networks (AKA Social Media)

300 Case Studies of Social Media Marketing

Just as much a reminder for me as for you.

Communication Efficacy

Developing your own planning style

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My planning mentor would have just distilled that title down to 'Efficacy', which is the what we planners do. But in any case Richard Huntington of Saatchi & Saatchi has put a presentation up that he did at the IPA called "Developing your own style" which is the school of planning that I learned at HHCL & Partners where Richard and I both worked, nearly a decade ago. Richard also includes some words from Guy Murphy the Global Planning Director for JWT and one of the reasons why I joined JWT and would fear them in any big pitch. Guy is easily the best multinational network planner I've had the luxury of spending time with when I worked for JWT in London before heading out to Beijing.


Often it's not what Guy says. It's what he doesn't say that commands most respect and is to my mind genius clever from the perspective of garruolous planners like myself. Less is more and all that.


Anyway enough of my waffle. Take a couple of minutes to see how powerful the right combination of words can be from some of the best in the business. And as someone who has lived and worked in more countries than most as a planner I think I can seperate the politically savvy but creatively mediocre beasts from the best in class cats.

Clay Parker Jones

The Interwebs

View SlideShare presentation or Upload your own. (tags: hoffman_york web_design)

If it all seems a bit complicated for you then it's 20th century marketing that has probably messed you up. This is a sweet but precise presentation from Clay Parker Jones

Girl

Via Leland Maschmeyer who has been on a real roll this year with some of the most progressive thinking in our business or the shape of our future business. The video highlights for me what I think is probably one of the more concrete and tangible shifts of the 20th/21st century that is for the better: The emancipation of women in general.

I also happen to think that pitches should be done like this. Charts, strategies, quantitative data and qualitative dimensions mean nothing unless an agency can articulate how it's going to speak on behalf of their clients. The video above is exactly how we should be doing it in my opinion.