Thursday 19 May 2011
Business Is Booming
Wednesday 9 March 2011
John Titor - Time Traveller On The Net Forums?
Friday 25 February 2011
Putonghua Internet
Sunday 9 January 2011
The Internet's Mid-Life Crisis
Tuesday 2 March 2010
Why Socialised Media Matters
Update: The next link in my feed reader was this Wired story. You should read it to know where the real threat to our freedoms come from.
Monday 1 March 2010
Wednesday 2 December 2009
Tiger Woo - MKULTRA Sports Edition
Where did you think that Golf prodigy programming came from.
I don't usually take an interest in public figures lives and I really don't have any interest in Tiger Woods other than his mother's Thai extraction. But there's always been something quintessentially money focused about his golfing talent and a lack of interest outside the world of golf and money that I hope is a bubble which may now have been pierced.
Wednesday 1 April 2009
It's random
So it's been christened : 'It aint about the movie"
It feels right. It's fallen into place
Tuesday 24 March 2009
Twitter Not Human
Tuesday 9 December 2008
Clay Parker Jones
Wednesday 30 July 2008
Widgets
Wednesday 9 July 2008
Wordle - de.licio.us
My bookmarks on de.licio.us . I'm looking forward to doing this on a few lengthy posts I've written at some point.
Tuesday 1 July 2008
China Internet - Podcast
Wednesday 25 June 2008
Average number of Asian searches
Wednesday 18 June 2008
Fink about the money!
Firstly I can’t bear that word monetization. It’s the English part of me I guess, but it just feels crass that everything has to be monetized. I’m reminded of this each time I watch Fox News, because all the bullying of any (pinko Commie bastard) liberal guests they bring on to bait is won by their vulgar but implicit idea that if profit is not made then its not of worth. This is the point where I think the United States has gone slowly wrong in the last 50 years because the values it was built on are not about profit to the detriment of all else. OK I got that off my chest. Back to making money! We’ve also all got bills to pay. The environment of course being the biggest!
Yes of course there should be some sort of transactional value exchange model between social media platform providers and the people who frequent them. It does however feel like the old media model of huge profits and mass market broadcasting persuasive powers has disintegrated.
Micro-transactions work very well here in China for the most popular platform QQ using a virtual currency that is paid for in hard cash. (Kind of like a Second Life model) but this is where I like to think social media should embrace a number of revenue streams and think about revenue diversity because it’s obvious (to me) that good old fashioned bread and butter banner advertising works very effectively in Facebook. I generally love the ad to the left of their pages because they are eerily effective and are mainly China location based services making them highly relevant. In short they work. I like them even.
So we’ve got micro-transactions, and then traditional banner advertising. I like to call this distractive (contextual) advertising because if it’s good enough, then it distracts much like print advertising does today, interruptive advertising which is generally disliked but is based on the commercial break and includes pre-roll advertising as well as the hated pop up and even ideas such as “get this digital mobile phone for free as long as we can give you x number of ads a month”
I also think there are more innovative ideas that could be considered such as tiered or rewarded internet activity. Adrian has done a fine post about social media but as he correctly points out most people are hanging out on the net to get away from dull content and patronizing marketing communications. However the tiered subscription or rewarded activity is based on a model that really needs to embrace some ideas that Adam Crowe was, I think, the first to bring my attention to. The notion of data portability. The information accumulated by internet usage should belong to the customer not us.
If we (or Google or the ISPs) do the unthinkable and give our potential customers their own internet usage data to trade with us we then are truly opening up ideas loosely called the free market economy. It’s probably more American/United States than apple pie and fanny packs put together now that I think of it. This then opens up our potential customers to benefit from their data portability in the best way possible. The provider they choose to allow receipt of marketing communications from. It’s a bit like a bazaar. If you don’t like the voice of the trader or the goods they are selling, you can stay clear of them. Imagine a world where in return for premium content we permitted ourselves to exposure of specific marketing models. If the advertising sucks we make a decision about whether we can get by with lower value advertising-free content or not at all.
Either way I think we are moving into a new era of marketing communications because as an advocate of 'the medium is the message' it's clear to me that I never got ‘spammed’ while watching a commercial in a movie theatre, direct mail is lower down the food chain because its so much more cheaper to indiscriminately ‘target’ (using the language of old) with geography or basic demographics acting effectively to the point where a 3% response rate still makes it worthwhile.
But here’s the context. The internet is both a place where I can watch a Cannes winning Youtube clip and also open up my mail to be offered a larger penis or a fake Rolex watch. That never happens on TV or even direct mail and so the value of the internet is diminished by this activity. There are innovative ways around this if advertisers want to raise the perceived value for a short while. Like for example if I was P&G I would buy all the available online advertising space within a specific digital media aperture. Maybe the whole of the NYT or The Guardian for a few days. Just wipe out every ad in the online editions and put one sponsor message on there, advertising some spot removing clean or dandruff clearing shampoo. Something relevant seems appropriate!
There are ways to be creative on the internet, although finding the clients bold enough to do stuff like this is tough. Anyway in principle the point I want to end on is that it's not us who should be targeting the customers, it’s the customers who should be targeting us.
This is after all the 21st century and not the 20th. We had two world wars in that one.
Update: Adam links to this which is just the sort of example I'm talking about with P&G. i.e. buying space that would normally be filled with ads.
Tuesday 27 May 2008
Who do you want as the next U.S. President?
It's always been the case that the U.S. election is the only political show in town that counts, and for those U.S. residents who feel it's an exclusive affair to holders of U.S. citizenship well the rest of the world disagrees and I can assure you the last 7 years have been deplorable. We're not happy and it impacts directly on our live, and now here's your chance to be heard.
The good news is that the global community now has the opportunity to express who they wish to represent them in the next presidential election through the good work of Joey Baxter and his friend at Community Counts. So if you remember this post from some months back, the site has been built and is ready to rock and roll. Now is the time to sort out the year of the rat. The votes break down neatly by geographical location too which adds some relevancy to your choice of candidate.
Go here and make a point for a few seconds if you can.
Saturday 3 May 2008
What's your magic?
Thursday 1 May 2008
The Economist
Monday 28 April 2008
如果你是学生 - If you are a student
If you are a student
If you are a student, a university student, I have a suggestion for you. If you like something, buy it; if you don't like something then don't buy it, but don't demonstrate on the streets.
Protests and rallies are addictive. Today you carry the flag of patriotism against the outside world, tomorrow you carry the flag of patriotism against...
So you won't get support. During the whole process, all you can do is face the Chinese people and the Chinese riot police. You won't even see one blonde hair [i.e. foreigners]. Don't let pointless injury or death happen. Patriotism is not a golden talisman that will protect you from dying. In fact patriotism can be the death of you.
In an era of peace, radical patriotism is no different from a fan's adoration of his idol. But because people don't choose the object of their patriotic love, it's bound to be ever crazier. Previously, I thought inciting the masses was just government rhetoric, a pretext, but now I realize that people can be stirred up rashly. Of course, it's not easy to incite people but when they are determined to be cannon fodder, it's easy for them to blow up. Don't equate the current situation with the May Fourth movement [when patriotic students protested the Versailles treaty in 1919].
The two situations are totally different. Right now what we need is stability. Don't cause disturbances or stir up trouble, it's pointless.
To repeat: that's not the way forward, now is not the time.
I am willing to be called a traitor or a running dog, if only to give you this message: hold back your passions and show a gentle face, accept different voices. It's not yet the time now.
by Han HanHan Han (韩寒) is a novelist with a huge and dedicated fan base. He is also a racing driver and a blogger.
By way of the excellent Danwei
Thursday 24 April 2008
China Takes To Flash Mobbing
I subsequently discovered from Sam's China Internet Word of Mouth that there is a name for this activity in Chinese netizen culture and it's called Fubai FB for short or 腐败 in Chinese. The literal meaning of fubai is "corrupt." It comes from describing the act of corrupt officials freely spending to enjoy life. Within internet auto forums, the term has been appropriated to refer to the netizens spending their own hard-earned money to enjoy life through such "FB" activities as going out for good food and traveling. Often these "offline" FB activities are organized "online" within the forums, as the sense of community is very strong. "Online" friends, who are united by similar interests can quickly become offline friends.
Further evidence that this kind of activity is not restricted to the West comes today in the form of flash mobbing. I came across this possible first event in China last month but it was a Western organised affair judging by the participants. I twittered about it with Mark Earls blogging it later in the day on that occasion.
I then had a really good conversation with one of our planners here called Connie, who is ace and gives me all my China tip offs. Connie explained to me on that occasion that the internet conversation with the Chinese revolved around 'what is the point?' of flashmobbing. Which is a fair enough cultural perspective on something so new. However I'm pleased to see that today, again through the brilliant Connie, that the Chinese netizens have come up with a constructive form of their own flashmobbing. It manifested itself yesterday at the same time in Beijing, Shanghai, Guangzhou and Shenzhen. Finally we have a point to flash mobbing, Chinese style.
The participants assembled outside bookshops and froze at a certain time with a book in hand to advocate that reading and literacy is a good thing. This is quintessential Chinese in so much as it takes a marginally subversive activity that could potentially be used for 'Mob Sourcing' ™ (Oh yeah. I like that) and is turned into something constructive with a point, while of course having fun and not unsettling the authorities. Here is another picture from yesterdays event in Beijing that appeared in the newspapers.