Wednesday, 16 April 2008
Tuesday, 15 April 2008
"That's Rocking"
I've pointed out elsewhere that we're probably living in potentially the most exciting times for TV advertising. Dwindling attention and exploding media options leaves advertising with only a few avenues left to explore. I believe these could well be placing feelings in front of facts and spirit in front of logic.
Of course everything is contextual including the market's media literacy, the product, the category but if I was going to paint a broad stroke Fallon are body popping when it comes to advertising. Bravo!
Of course everything is contextual including the market's media literacy, the product, the category but if I was going to paint a broad stroke Fallon are body popping when it comes to advertising. Bravo!
Finger Pointing
We're all good at it aren't we. You only need to go on the BBS and IRC to see the screaming, shouting and finger pointing going on. I guess it all comes down to binary thinking. Stuff like 'Four legs good two, legs bad' which is from an allegorical tale called Animal Farm, that intelligent people from around the world should have access to read (that and Down and out in Paris and London). I can appreciate some of my Chinese American friends who were raised with pluralism of opinion and free access to any countries' media including China, feel that the picture below and doing the rounds on the net, is the sort of managed message that makes them feel uncomfortable.
One sent this to me: "In the streets of the March 14th event, the government is using these signs to promote 'unity' again in the country by saying, "Tibetans and Han Chinese are daughters of one mother. Our mother is called China."
Here is the poster with that slogan on being posted in Lhasa and on the Net
I couldn't help looking at it in a simple semiotics kind of way. Why is it illustration? Are those national costumes? Is there room for only one flag on the poster? Is there even a flag for Tibet? I did a quick search to find out and this is what I found?
It's quite distinct isn't it?
The British are famously reluctant to haul out a flag and wave it because we've seen how symbolism gets people fired up in the wrong way in tense situations. Nazi Germany springs to mind, and particularly memories of the ugliest people gathering round symbolism as if it were worth more than life itself which it most certainly isn't.
Just for reference here is Hong Kong's flag which is unquestionably part of China and has returned back to the fold under the good guidance of Chris Patten who was vilified at the time by Beijing as "sinner for a thousand generations" and is now broadly welcomed by the PRC as having managed a tricky job quite even handedly.
I wrote back here that what happened in 1949 is history and the riots on March 14 2008 were news. Separating history from news is important for constructive dialogue because the news in this instance was that the ethnic Tibetans rioted in Lhasa and attacked the ethnic Han Chinese. If we're going to be brutally honest, history discussions aren't embraced in China because pluralism of opinion isn't accepted, in much the same way that discussion of the Rape of Nanking isn't debated in Japan or Extraordinary Renditon, the loss of Habeas Corpus and the ugly stain of Guantanemo Bay for the 'Enemy Combatants/Bin Laden Clique that the Neo Conservatives and their unholy alliance with the Christian Fundamentalists have to smash and crush isn't accepted.
Look at that finger pointing in one direction and notice the other three pointing back at you.
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