Transparency

picklerevenge

Once in a while I'll think about why the credits on movies include everyone involved with the production down to the second gaffers' illegitimate child. Why wouldn't the same happen on my Kellogs cornflakes? I can't help but think how theatrical it would be to have a full list of credits on a cereal box even down to Fred the forklift truck driver at the Kellogg Warehouse.

Well.. on that theme Jan Chipchase asks a splendid question today that may offer a taste of the future of marketing. What happens in a world where the kid who stitched the uppers on your Vietnamese/Chinese manufactured trainers is part of the legend/PR disaster of the brand? In an increasingly transparent world, would it be that hard to make the staff the stars. Jan Chipchase is a blog worth following as he traipses round the world with a sharp eye for what is often going on around us right now.

おーるどぼーい - Old Boy

Wouldn't it be great if all those favourite movie scenes could be made into huge posters by uploading the image and then mounted so that you could choose how many sheets to print the job without having a city and guilds in Photoshop  

Participatory media as marketing in action is just the job at Block Posters.

Remember to use the blank side of used paper if you can.

Who is Kate Walton?

Over at Life in the middle the pressing question of the day is "Who is Kate Walton"? This sort of paralyzing Saturday afternoon existential angst is deeply troubling for us at Punk Planning, and has been known to take the edge off our evening Angel Delight and Rice Pudding. If you know of Kate Walton and why her name is on a five pound note please get in touch as soon as possible so that Paul can get on with the weekend and feel in good shape for some more rough and tumble man hugging tomorrow. Who are you Kate Walton and why is your name on that fiver? The public has a right to know.