Thursday, 26 March 2009

Is advertising dying?





I could quite easily both create or miss a million pound plus spent on advertising but stuff like this gets me thinking about how powerful a good idea using public space and then channeled into social media and shared with the right people can turn into something which frankly doesn't even needed to actually exist except as an idea.

It could be turned into a global media idea by a 14 year old student on a laptop, as George Parker highlights in Bob Garfield's Adage piece . You should read it because the parting shot is why we are "exquisitely, irretrievably fucked"

There is no commandment that thou shalt monetize media space. 

Although monetizing delivery is much much easier if we try and keep the mobile phone a pull not push media space. Keep an eye out for more of the above work going up on Flickr 

The future is looking awesome the sooner we let go of the past.

Lost In Translation?


I've discovered that Youtube is brilliant for explaining a lot of stuff when my Thai language skills run out. The songs are often known, the lyrics are easily available and most importantly the point is made memorably.

Sometimes we dance around a bit too.

What more could you ask for? This one is for Ann cfx

Wednesday, 25 March 2009

The Storytelling Experiment

   



Marcus is starting a storytelling experiment today. There's more information at his blog over here. We've been having some fun on Plurck in the last few days, but I'm in no rush to replicate the Twitter experience. I'd like to keep it lazy and less noisy because that's the bit I'm enjoying most. I've yet to have a human being contact me from Twitter despite some of your best efforts so thanks again for all your support again.

Tuesday, 24 March 2009

Twitter Not Human

 

If only I did get that email in the screen grab above, but I've been looping round that circuit for too long now and nothing gets resolved.

I'll put a hundred pounds into a charity of any reader's choosing if anyone can get a human being from twitter to contact me. The auto response isn't sophisticated enough to handle a stolen account with the default email reset. Only a human can solve the problem, but it's been nearly ten days now that I've been locked out.

It's not the account that feels cheated from me.. It's a free service and I can live without it as I do use Plurk and Jaiku and a bunch of others. It's the 800 or so people who wont know that it's not me Tweeting at some point about the ladyboy incident that Sam  had in Bangkok on his visit here, and which I have pledged not to ever mention again. 

OK well that's categorically not true but you get my drift. (Sam was the most popular person I've ever witnessed pay a visit to the City of Angels and I'm still getting broken heart phone calls  on the spare SIM from the fan club he whipped up on his visit. Quite remarkable it was to witness. Made me feel old too)

Sorry folks for any DM's that seem to be ignored  on my Twitter account, but I don't get them sent to me since the default email has been changed. It's out of my hands. Many of you have tried to help and I appreciate that very much. Really I do.

Update: Coincidentally I see Ian has posted about the need for humans  on websites over at his blog.

I'm hoping that today is going to be the day when a long overdue tattoo is put in place. More on that later I hope.

Saturday, 14 March 2009

Are You Tooled Up?



I did bookmark this a day or so ago on delicious and subsequently discovered that Katie has done an excellent presentation which we can now share. It's great if only for further stimulating the debate on social media metrics but equally opens up the increasingly important conclusion that the elusive measurement methodology we seek, may well not be the cast iron approach we've been used to in the past with frequency and reach.

It should involve some common sense, creative problem solving and untried combinations of quantitative data, with in my mind, qualitative classification of engagement too.

I think one of the Tweets that Gavin or Katie gave out was something about social media measurement being as "easy or as difficult as you want". This sounds eminently sensible to a creative planner more interested in execution than spreadsheets of what are invariably inconclusive and contradictory data (That we often see nervous clients can never get enough off).

I've been mulling over an approach that any day now is threatening to materialize into a seminal (and wildly popular) post about the topic and which I've mentioned, here and here in the comments.

It might well include an unusual methodology for combining pre-billing and post communications efficacy measurement. Recombinant invoicing if you will.

This of course is a wild and probably foolhardy attempt at publicly committing myself to actually spilling some of the stuff that has been going on in my head apart from the the notion that scarcity of disposable income theoretically shreds the need to advertise in the ways we have been programmed to accept as the norm during the 20th and early 21st century.

In the mean time check out the presentation that Katie has done for us.



Friday, 13 March 2009

Test Post Via Email/Mobile

Test Post via email.



http://www.charlesfrith.com 
+66 869 930 870
+44 792 344 8067

"The east shall shake the west awake
And ye shall have night for morn"

- James Joyce / "Finnegan's Wake"
 




Beyond Hotmail — see what else you can do with Windows Live. Find out more!

Tuesday, 3 March 2009

With Heart



I've reached a conclusion on Prada but haven't drafted it yet. It will be completed shortly.

Friday, 27 February 2009

They were only together for 26 months



If you haven't yet seen The filth and the fury I urge you to take the time out to see what is arguably the best video documentary of the single most important contribution from the English in the 20th century. From Beijing to Tokyo to Washington D.C. the only British legacy I've ever consistently seen as somewhat alive is punk. We stopped making things years ago and no cultural movement is still as visible to this day. One of the myths of the Sex Pistols' Johnny Rotten is how the vulgarity was worshiped for itself, when if you take time out to study the lyrics or listen to John Lydon it's self evident that he is an intellectual who bought a dose of realism to a fetid and decaying society that lined itself with the hallucinatory fur of glam rock and the hologram of let's pretend we feel good. Shang a lang indeed. Thanks to Neil for consistently reminding me that I'm not alone in believing we are on the cusp of potentially meaningful change.

Sunday, 22 February 2009

Spot On

Ah Hah! I coincidentally and conveniently stumbled across the drawing on the back of a business card that Hugh did for me in June 2007, and which I mentioned back here.


Anyone who knows me can vouch for my endless opinions. I'm obsessed with economics at the moment and really hope I'm approaching the light at the end of the tunnel, because I've now reached the miserable point that I think Adam bookmarked, and which I've just dug out from the New Yorker which is diagnosed as 'pessimism porn'.

It's mainly about only finding the evidence which suports my analysis of the economic state of affairs. Taleb might diagnose this as narrative fallacy behaviour but I'd have to throw in that I'm interacting with what appears to me, to be my entire social group hooked on Platonic fallacy. They're printing money folks, and that means everyone will want a mini Heidleberg too.

I've also begun thinking about Johnnie Moore's 'notice more, change less' mantra. If only because it's a very good reason to be more polite and listen to people rather than the compelling interruptions I excel at. See, I've gone on again. I do like the way Hugh doesn't leave a question mark though. More generous I think.

Any of you freelancers out there recognise the business card? Oh and one last question. Does anyone know how to format draft blogger properly so the paragraph spacing doesn't disappear when I press Publish Post?

That would be a small mercy.

Just checking :)

Friday, 20 February 2009

Hokusai

Hokusai did this print of The Great Wave and captured the imagination of the Japanese people in much the same way that Shepherd Fairey's Obamicon hit an emotive nerve in the run up to the U.S. election. Both in their own way represent something that is outside the commitment to try one's best. To go a little further.

Sean Howard invited a bunch of us to write a piece that was inspired by Saul Kaplin about The Passion Economy.

One of the terrific things about Sean is that he has a hardcore intellectual streak that sometimes leaves me bewildered realising there's whole topics I've never heard of let alone grasped and which you can discover here on his blog.

However, Sean balances that deep thinking drive with what I see as a big ol' generous heart and very kind words of infectious happiness. When he asked me to contribute, I was really flattered and said yes.

I am in with some toptastic people on this one, including Scott Suthren, Ellen Di Resta, Gavin Heaton, Mike Wagner, Mack Collier, Mike Arauz, Katie Chatfield, Alan Wolk, Peter Flaschner and Matthew Milan all contributing to this piece which I hope will persuade some, that we are indeed living in profound times.

Something's happening indeed.


The Passion Economy eBook

Why not download the ebook from Sean's site if you're a little short on time?

Wednesday, 18 February 2009

Rule Breaking Sloppy Blogging

Tim has warned us all of the perils from lazy blogging but I watched this lastest TED video last night and thought it chimed nicely with the the sentiment around the thinking man's blogosphere where the top down hierarchical nature of 20th century business and it's marketing machine are responsible for the dehumanization of our species. I think once again this is about not just learning to talk human, but learning to act human. I urge you to watch this fine talk by Barry Schwartz because it's important and valuable to those who try to over plan, in the belief that it will produce better and more effective outputs. It's a new rules social contract we need and paradoxically its about less rules and more...well I'll leave that to you.




Tuesday, 17 February 2009

Sunday, 15 February 2009

Tweet Readings

If you haven't been following Marcus' official Tweet Readings on Vimeo you're missing out some of the sharpest lampooning of social media on the net. Marcus has consistently squeezed out top notch engaging content on the net and has chosen blogger, entrepreneur and cartoonist Hugh Macleod for this official Tweet Reading, the sixth in a series that has been going on for the last two weeks. The official Tweet Reading channel is over here.


Official Tweet Reading VIII: Hugh MacLeod from Marcus Brown on Vimeo.

I did get to meet Hugh over here along with Faris, George (who has a new advertising book out) and Ruby Pseudo. Hugh kindly drew me one of his famous cartoon cards, which I will blog shortly because even though we had both washed down a few cleansing ales after PSFK he summed me up rather splendidly.
Those of you who might have seen me present last week at the marketing to low income customers conference will recognise at least one of Hugh's often profound cartoons below.

Friday, 13 February 2009

We're the lucky ones



More on this loved up adland delightfulness from Juniper Park over here. I'm loving these and if anybody wants me to critique them ask away in the comments. Right now I just want to smile and enjoy simple happy stuff. But happy to deconstruct at length if you can whistle the jingle. Or jingle the whistle come to think of it.

And remember nature needs no glue. Need more words? Over here.

Wednesday, 11 February 2009

Stuff I know, Stuff I don't know

I don't know what these are called but they are my new favourite not-too-sweet-kanoms and the lady who sells them is well, pure and lovely (unlike me). Anybody know their Thai name please? They are 'si som' just like the farang when they've been out in the sun too much chai mai krub ;)

They have biodegradable wrapping, are inexpensive, yummy, sold by an even yummier lady in this instance, and I've never had them in all the years I've been coming to Thailand since 1993 as a 23 year old immersed in very very dangerous ideas of simulacra (yes plural I'm afraid)



Here's something that I know I wrote over here in the comments where it was all kicking off for a few hours like in the old days when Richard had more time to write his quite brilliant stuff.

There are probably two communications books that were prophetic. McLuhan's Understanding Media which is still breathtaking given it was first published in 1964 and of course The Cluetrain manifesto which we all really wanted to be true 10 years ago, but had to hold our breath for a while before it manifested itself as brilliantly prescient.

That doesn't mean both are flawless, but the sheer volume of predictive accuracy gives them a slightly mystical halo which they both solidly deserve.

However, the notion of markets as conversations is completely contextual (everything is contextual) and was (still is....) a brilliant summary of the anthropological traits that drive much/most of commerce and life.

But let's be clear. Markets are transactional micro and macro models of human interaction, and here's the point that the Cluertrain authors were brilliant enough to articulate; conversations too are transactional. It’s a two way street to be absolutely perfick as the Darling Buds of May once showed us.

Furthermore even though we talk about the ability to just be human and refrain from carpet bombing each other with marketing jargon through what is evidently (to me), a completely new dialectic (based on ancient principles), the hard truth is that many of us often don't know how to engage in a conversation because to be really good at it requires incredible patience, lots of concentration and a paradoxical lightness of touch so as to make it fun, informative, comforting or constructive. That’s just for starters. The list is endless as are contexts.

We talk about ‘The conversation” as if it's not rocket science but here's an heretical view I hold. We think humans are terrific at communication. We think that the evidence shows quite clearly that throughout the entire animal kingdom, the human species is the finest and most sophisticated of species for communication because we get those featherlight nuanced nods of humour about prophylactics and hey, we've got the internet too, which if continuous partial attention is anything to go by could well be something akin to extra sensory perception. But let me park that ticking time bomb to one side for another day/blog.

The reality is that the human species is borderline cretinous at communication. A quick look at the 20th century and its two global wars (everybody fighting everybody) plus say Gaza and Zimbabwe for good measure should be sufficient evidence of our astonishing ability to, say the wrong things, misunderstand what was said, take offense, read intent that doesn't exist, put pride before pragmatism, or pragmatism before pride when necessary.

Point is we've always been rubbish at communication, and the internet seemingly adds a depth of understanding that was never there before. Or is it just me that would quit smoking or TV in order to keep my internet connection?

But to suggest that a conversation is easy...... Fuck me.....

Try striking up a conversation about the most pressing problems of our time with the next person you meet.

As I said. Everything is contextual.


I don't know the slightest thing about this operating system but a lot of computers in Asia are running it and I'm needing one to triangulate the Microsoft and Apple ones I'm on.


I don't know what Absolut Rasp tastes like (but I can imagine - alcoholic fruit crush?).


I know how to do this but please don't tell my mum.

I don't know this guy's name but I do know he made the floor go spastic in the most beautiful way I've only ever witnessed just a small handful of rare times in my life (OK, maybe two small handfuls), and that I was surrounded by the most incredibly beautiful (mainly Thai) women, while it all kicked off to some rather carnal hardcore beats (ladies you made my jaw drop that night).

Big shout to you my friend. You pump large.


And I do know that I just spent a couple of weeks or so thinking about the sort of people I took a picture of below (in 2006 on an i-mobile phone camera (how I loved you)), who watch every Baht they spend (how I love you more), and it was good.



I do know that the stuff I don't know is inversely proportional to the stuff I think I know (my inner Rumsfeld speaking) which is microscopic really.
That's about it for the time being.Thank you.

Friday, 6 February 2009

A Presentation About Community, By The Community

Last week, Neil Perkin was in need of a presentation about, well about all this social, crowd sourcing, media kind of stuff that we're all massively interested in. Many of us contributed a slide after his request for us to help him out so that he could include it in his presentation to prove that what he was talking about actually works. Here it is and I'm posting this from Slideshare to see what the format looks like but may add links a little later for reference. I think it's terrific.

Computer Tan



Here's the link to save you time