I can't imagine the Chipotle are completely farm fresh organic ingredients but this new ad does address the hidden ingredients and suffering that go into most food that is advertised on television.
I don't see this Chipotle video as a commercial at over three minutes but it is nevertheless superb storytelling and hopefully a glimpse of how the food industry will have to respond to growing claims that they mostly sell low grade ingredients unfit for consumption.
Millions of hits for this ad so it's touching a nerve beyond the advertising echo chamber who have latched onto it given 95% of their output is low concious communications.
