Tuesday, 16 September 2008

AirAsia - Very On Brand

AirAsia Berhad (MYX: 5099) is a Malaysian-based low-cost airline. AirAsia is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia and Indonesia AirAsia have hubs in Suvarnabhumi Airport and Soekarno-Hatta International Airport respectively. AirAsia's registered office is in Petaling Jaya, Selangor while its head office is located in Kuala Lumpur International Airport. Air Asia plans to open ASEAN regional headquarters in Jakarta by August or September 2011. The airline itself will maintain its headquarters in Kuala Lumpur for the time being.

AirAsia won the Skytrax World's best low-cost airline award in 2007, 2009, 2010 and 2011. It has the world's lowest operating costs at $0.035/seat-kilometre in 2010. It is also the first airline in the region to implement fully ticketless air travel system.


  1. With that colour and that attitude, do they have any conenction woth Virgin?

  2. More easyjet/ryanair Rachel

    Virgin playing up? I had a terrific flight to Shanghai with them from their upper class express check in lounge from Heathrow. That sounds like I'm a cock but it was terrific design and service.

  3. Totally inappropriate forum to say so, but think we shared a carriage on Bangkok's MRT earlier this evening?

  4. It's not innapropriate at all Rupert. You should have said hello.

  5. Funny sign. If only they could use their smart marketing department in their call centre and customer service area. Seriously wanting in my opinion. Have had a number of problems with them. In saying that, still a good airline to fly.


  6. I think the ads are indicative of the service one could expect.

    Some low cost carriers have managed to motivate their staff to be different but I don't see much innovation when in fact there's loads of opportunities.

    Thanks for dropping by.