Brand Tags

One of my favourite communication bloggers, Noah from Naked in New York has developed the sort of simple Web 2.0 interface that has way more validity than a lot of expensive research. Its called Brand Tags and allows tag clouds to coallesce from text inputs by people such as ourselves. Go and have a play and while you're at it remember that if a brand is a collective hallucination then this particular emerging brand has an awful lot of 'collective' going for it.

I just remembered that Noah probably wrote what he needed to create this interface himself with the self taught PHP/MySQL explained in this post over here. He's very clever like that.

West to East

Coming back from Xidan on Monday riding my electric bike, I did some drive by filming of the North end of Tiananman Square from the Western to the Eastern part where I live by the forbidden city. It's a little wobbly as I'm a bit of a porkster at the moment and trying to keep my balance too. As you can see I nearly got taken out around 40 seconds in because those Audis are driven by government officials and need not stop for anyone (although they are largely well behaved). I filmed this because I wanted to convey how huge Tiananman Square is and give some feeling of the impending seat of power on the planet if it isn't already psychologically.

I've gone up and down, and round and round this area time and again because I live so close and to do so, is to take in what China is all about. You may notice there isn't a single piece of advertising and while its not as warm as Time Square or Trafalgar Square you can't help respecting its scale and solemnity. As we draw towards the end of the fundamentally erroneous (and by logic, morally wrong) adventure in neoliberal capitalism, all we have to hope for in the long run is that this power shifts towards goals that are good for the collective. Either way its a Chinese world.

Why Should We Have An Accent?

This woman reminds me of my mother, bless her. Via the annoyingly gifted Popaghandi.

TweetWheel

This is interesting...


Thanks to Sam.

Prove It

The best marketing clients in the world are those who are prepared to be brave. They balance their experience of what works historically against their judgment or instinct for what might work. In my experience they are highly demanding but are also the most rewarding to have.

I think we're living in quite profound times and not only for marketing communications, if anybody corners me privately on the implications and similarities of ubiquitous connections and say telepathy/extra sensory perception.

I don't believe the revolution will be twittered. I think it is being twittered and it's still early days yet. That doesn't mean the current slew of marketing automatons should rush to be prematurely involved and start interrupting peoples fun - That's not fast strategy that's dumb strategy, and a waste of carbon footprint between servers. It's a good idea to hang out with folk before you try and make money from them.

Why not try thinking of it differently? As Rob Alexander (I think) of JWT in London says 'We need to stop interrupting what people are interested in, and start being interesting'.

It's worth considering as Clay Shirky puts it: "Here comes everybody"

Then Charlie Leadbeater says: "In the past you were what you owned, Now you are what you share"

Let me paraphrase that "We are what we share"

I'm no longer surprised how excruciatingly dull marketing people can be. They used to hire their agencies to be interesting for them, but since they squeezed that equation to the lowest common denominator, it is now difficult to distinguish between the marketing department and their agencies. They're now frequently both dull and in all too many circumstances regrettably loathe each other. It's rare, particularly in Asia to hear 'I've got a brilliant client' from senior ad folk. Tell me if you believe I'm exaggerating or plain wrong, that's what the comments are for. If not, doesn't this suggest that it's time to change?

Interrupting content is the 20th century model for marketing communications and it still works to the extent that many people put their cognitive surplus into 'vegging-out' in front of the telly - Maybe they are the ones who work so hard executing, that they then have too little time exploring the internet to grasp what's going on. If I'm being charitable some of the most time pressured clients are too busy dealing with today to think about a very different tomorrow.

Do remember though that Hip Hop didn't start with the Record Labels. It started in the projects of New York and was home made. Its now the dominant music form globally. Because that number, who are chilling (or slumped) in front of the telly (and constantly ask me incredulously 'where do you get the time to blog?') are diminishing noticeably as the internet becomes more interesting. It's the clients who are smart and courageous enough to take a bet on the quantitatively unprovable yet instinctively worthwhile that are likely to be the new stars of tomorrow.

Here's 30 seconds of interesting content. I filmed it, edited it, added music and uploaded it all from my Nokia N95, as I was exploring my phone features. All the marketing folk have got to think about is how to facilitate that process or be part of the digital-content-topography for enjoying it without interrupting it, delaying it or annoying the much more demanding 21st century participant.

Disclaimer: I didn't take the dancers back to drink Cristal and dance around chrome poles like the air hostesses in Iron Man's corporate jet after.

I'm quite interesting enough thank you.

Untitled from Charles Frith on Vimeo.

And here's some proper content from TED if you're still paying attention.

Clay Shirky

Unfortunately Blip.tv is a website that is banned in China. But I've just had a chance to see the Clay Shirky video and it's worth a post if only to share.

What's your magic?

There was a time when this sort of solid gold presentation was only possible to people who ponied up 500 quid at a conference, but is now available through the generosity of folks like Iris and Contagious with their 'Under The Influence' talks (held reasonably enough in London pubs) and of course Iain Tate of Poke who are probably the hippest and thought leading digital agency in London. This is magic.

My Talk At Under the Influence from iaintait on Vimeo.