Saturday, 12 April 2008

Daily Stats


Depressing really, my own colleagues don't find me Interesting at all! Or maybe it's because Blogspot has only recently been allowed in China! Seriously though the unsung secret of Blogging is Google Analytics. It's the only quantitative evidence I am hopelessly addicted to. It'sa deep diving internet analytical tool that has taught me a lot about how to think through e-commerce, click through and bounce rates, search engine optimization and all the other features and benefits that will appeal to even the most creative planners amongst us. The numbers above don't reflect the RSS subscribers I have, although I intend do a post about Feedburner (and/or Feedsky for China) soon because its interesting and also the political implications of RSS readers and subscribers are quite considerable in places like China where pluralism of opinion is often anathema.

Porn for the Blind

Friday, 11 April 2008

Qik - Part II

I left a comment on Robert's blog some months back about QIK because I could not access it in China without the aid of a proxy server and also because I couldn't get a QIK invite, which I thought was something to do with being in China. QIK got in touch with me and gave me an Alpha Tester or something, and I was off and away with live to the internet streaming from a Nokia N95. When I showed it to Nokia in China they were blown away as I demoed it in their offices but as usual with the future, too many clients are buckling under the present to be truly inspirational.

Anyhow an immediate thought was how controversial this could be if I was in the wrong place at the wrong time or the right place at the right time depending on the context (everything is after all contextual) and I think the recent spotlight in China has highlighted that.

I had a low key QIK incident of my own when making my way to the Forbidden City.
I saw a crowd gathering around the kind of vehicle that only the very rich and powerful can afford to own, as ostentatious luxury cars in Beijing are frowned upon more so than Shanghai. The police were on the scene already, and I took a glance as I walked by only to see a young Caucasian male stuck in a crowd of 20 something Chinese who were looking on intently.

I thought he seemed like he needed some help and made my way over to offer a hand. He had a cut finger, the car was scratched and he explained to me that it had knocked him off his bike. I could see that the police were at a loss for what to do because they didn't speak English and both the boy wanted to get on his way and the car owner was eager to accept the cost of a spray job and avoid bureaucracy escalation. I called our brilliant HR Manager Grace who is way more of a planner than most planners in China, to see if we could get the cops to put the pad away and save everybody a few hours. But you know how it is with those who are used to orders. Once the pad is out its not worth their job to put it away and also the Olympics mean that they are very binary about sticking to the rules. Once I'd done all I could I thought I'd whip the N95 out and do a QIK scene which was beamed straight to the web. Those of you who follow my Tweets are immediately alerted to the live streaming nature of QIK (Althought China is still waiting to go full-on 3G)


Here it is:



And without further ado here's a cut and paste from Johnnie Moore who should take you to the next level of why I am inspired by the tools that are created by the people and for the people. Way more so than Marx had in mind when pushing for the workers to acquire the means of production and why I don't have a problem calling it Socialist Media


If you get excited about where social media might take us all, you'll probably enjoy this post by Grumblemouse: San Fran torch relay is a social media extravaganza. The notion of a guy helping to organise a protest in San Francisco by watching a livestream of NBC and sending updates via Twitter, from his kitchen in London, is pretty cool, I think.

I think today is going to be the social media event of the year as I hear that the Rick Roll flash mob thing is happening in London and you can watch it live from Jamie's phone too if you can't make there. Rumour has it that a brand is involved and I'm wondering if Nokia were paying attention to the presentation Rob and I wrote back in London. We'll see later today.

Thursday, 10 April 2008

Ladies & Gentlemen - The Kaiser


This is why we all think The Kaiser is destined for greatness. Ahead of his time and destined for glory. It's destiny I tells ya. Brilliant!

And Who Could Blame Him?

Via Hugh

Is Greater Mexico The United States' Tibet?



I'm having an email discussion about the difference between using the word success or win in a tagline and trying to explain that it doesn't really matter because both options are bland. Anyway I think Absolut Vodka have stumbled into ahem, a territory (intentionally or otherwise) that I believe some brands should think about, because the level of internet participation and debate says to me that contentious issues should be embraced, and that quite possibly there is a role for brands to host that debate in a constructive and meaningful way. Far more important than the meaningless endlines that are constructed to cause offense to nobody and ultimately please nobody. We are after all in the business of engagement.

I also wrote about this topic over here because I think we use the word brand values when the corporations who often are the most powerful forces in our lives (work and environment) claim 'values' that are rarely committed to anything of consequence. This is a huge missed opportunity I believe. I also said over here that I don't think the U.S or its leader 'the great decider' have any credibility left in the eyes of the international community to define what is right or wrong (particularly in Tibet) given their own track record, and I think Absolut have tapped into that debate with this ad for vodka which highlights the history of Mexico as stolen land by the United States.



It has now had to be withdrawn because we all know that the United States are hypersensitive to criticism that ranges from the American Indians, to the Mexicans and then Slavery. It has always had a propensity to protect its own God given wealth and the American dream (Illusion?). How long is it before we see U.S. government announcements of intent to 'smash and crush the Mexican clique responsible for this malicious falsehood? Of course I've got my tongue firmly planted in my cheek (I'm very fond of many people from the U.S and especially its political history), but equally I don't think we should ignore that thousands upon thousands of people all round the world are ignoring our well crafted endlines and joining in on this debate about Mexico and the United States on the Internet over here and elsewhere.

I do believe that its better for the flamers, pious revisionists and neoconservative right-wingnuts to let off their steam in an internet forum than in real life...why? Because I know from experience that they then feel they have had a chance to voice their opinion, that they've been heard, that maybe someone cares about what they feel - Even if nobody gives a fig. We all like the sound of our own voice when we're off on one don't we?

Update: I see Dos Equis have also tapped into this sentiment before Absolut

Wednesday, 9 April 2008

We Are What We Share



I"m not sure about you but I've been spreading the love for as long as I can remember. Whether people wanted it or not ;)

Via Asi