I Me Me Mine

I Me Mine is the ego problem. There are two 'I's: the little 'i' when people say 'I am this'; and the big 'I' - ie duality and ego. There is nothing that isn't part of the complete whole. When the little 'i' merges into the big 'I' then you are really smiling!

—George Harrison, The Beatles Anthology^[1]

Nature Gift Thailand

I just caught the end of this Nature Gift short ad for gifting sets and was bowled over by the rawness. OK it's a bit contrived getting there, and they've jumped through hoops to get the brand in but the empathy created still struck me as one of those little things in Thai TV advertising that is creeping in as much as possible. 

Unexpected small rule breaking flourishes. 

I wish I had a copy of the soap powder ad that sends up the entire genre by basically messing around with template creativity and saying yeah it's a crappy ad so we're not going to bore you shitless, without a wink and something a bit wacky.

Leakflood