Communication Efficacy

Developing your own planning style

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My planning mentor would have just distilled that title down to 'Efficacy', which is the what we planners do. But in any case Richard Huntington of Saatchi & Saatchi has put a presentation up that he did at the IPA called "Developing your own style" which is the school of planning that I learned at HHCL & Partners where Richard and I both worked, nearly a decade ago. Richard also includes some words from Guy Murphy the Global Planning Director for JWT and one of the reasons why I joined JWT and would fear them in any big pitch. Guy is easily the best multinational network planner I've had the luxury of spending time with when I worked for JWT in London before heading out to Beijing.


Often it's not what Guy says. It's what he doesn't say that commands most respect and is to my mind genius clever from the perspective of garruolous planners like myself. Less is more and all that.


Anyway enough of my waffle. Take a couple of minutes to see how powerful the right combination of words can be from some of the best in the business. And as someone who has lived and worked in more countries than most as a planner I think I can seperate the politically savvy but creatively mediocre beasts from the best in class cats.

And Love

My career is dotted with ads I ideas I couldn't coax through the system. There was the "Freedom" idea for Coca-cola or "We Miss You" for Post Tsunami Thailand and yet when I see work like this, I feel that I'm not the only one to roll this way. Levi's suddenly become relevant again. 

I'm reminded that I recently read that Americans often insist on having their Jeans Made in the USA (complete with label), and that the luxury end of the market is paradoxically robust. This just makes sense as the United States is the home of Denim (Well you get what I mean). Great work from Levi's here. Via Influx Insights

UPDATE: The director for this movie is Cary Fukunaga and the words are by Walt Whitman who you may remember from back here. The more I see this film the more I love it.

Good News

I've got a New passport *wipes brow* (And biometrics and computer chips and all the other lovely stuff that means I'm real and exist)

Actually the British Embassy were in the end very cooperative and seemed to know who I was, so maybe that journalist interview with the South China Morning Post did the trick but I pity the person who doesn't know how to be a squeaky wheel.

The bad news is I've not heard from Sam since last Thursday, as he's climbing a mountain in Tanzania, and I've had to assume the Punk Kiva funds will take too long to get here  now that I'm now officially a registered human. 

It means I can once again get on with my life.

I guess that Sam will take care of refunding all the wonderful and generous contributions you collectively made. I want to take this opportunity to thank both all of you and Sam for rallying around at a bleak point. You all proved that this isn't just about me, it's about us. It's about what we stand for and how we follow through with our deeds and actions. 

I'm enormously grateful and forever indebted towards your spontaneous kindness, humanity and generosity. To paraphrase Ali G: 'Is it because I is a social object?' 

;)

It's now important for me to get on with my plans for the rest of this year including a much needed trip to Beijing as soon as possible.

Once again Thank you. Hope is fortified by deeds and you just did it.