Basic Beijing

Until I came out here, I didn't know that Beijing has some ancient celestial and terrestrial alignment going on its layout, which explains its destiny to rule the entire Universe and beyond for practically ever and ever or at least till the water runs out.

But you don't need to know all that because I'm going to give you a run down of basic Beijing layout. First off, that square in the middle is the forbidden city and as you can see the roads are laid out neat running north, south, east, west except for those ring roads which are like motorways carving through the metropolis (much bigger than the A40M for those inside the M25)

Then as we get closer you can the Forbidden city which has a heavier outline because of the moat that surrounds it, and below that is a star on Tiananmen Square. They say it holds a million people if you want to get some scale of the action that kicked off in 1989. Just a wee bit to the left (or West) is an egg shaped structure which is the National Theater for performing arts I took pictures of over here

Just an inch or so north of Tiananmen Square on the pic below is the famous Chairman Mao portrait.

Yes, I've been playing with Google maps this afternoon and I got bored of checking out the military installations and started sniffing around my neighbourhood. I'm going to have a housewarming party called 'Forbidden City/Naughty Nights' and I've got the invitation card semi thought out already....me being in advertising and all that.

Electric Dreams Part III

Sadly that last electric bike didn't stay with me too long. Even shorter than the iPhone I lost at the APG awards in London last year which had the decency to stick around for 48 hours before bailing out. So after a splendid lunch with one of China's leading digital thinkers Kaiser Kuo I returned to an empty spot where the bike had been locked. Undeterred (because I'm well 'ard like that) I've gone out and bought a brand new one for about 150 Euros (10 RMB = 1 Euro). Only 20 Euros more expensive than the first one which was second hand. Here she is.

I've figured out why there are more electric bikes in Beijing than motorbikes. Beijing is unusually flat and thus quite suited for this type of low power mobility and also of course for bicycles too. Lately I've started to see roller blades and skateboards joining us on the bicycle lanes (perfect tourist transport for the Olympics I might add), as Beijing has the most bike friendly lanes I've encountered outside of say Amsterdam and specifically Groningen where although they are just as ubiquitous, they are not nearly so wide as here.

Just a quick photo snap above of the spelling or Engrish as its called because I want to make the point that the the English used here isn't for English readers. It's for the Chinese. English conveys an international sensibility (design, quality and innovation) and although it isn't spoken about much in the 'China will be the dominant language of the internet' discussion, Mandarin may have more users as a global language but its influence is mainly limited to its own country.

I'm reminded of the French spoken in Russian Nobility circles from my Tolstoy and Dostoevsky reading years. I guess it's less the quantity than the quality, and more about the influence. I should add that I had absolutely nothing to do with the creation or adoption of the English language globally, as is evident from my frequent spelling mistakes and poor grammar. It most definitely wasn't me!

Lastly the shop that sold me my new pimpin' wheels also sell these terrific bicycles that have that flat handlebar action going on (like the old Hovis ads) with a frame and brakes system that is straight out of the 1930's. I simply must have one these too as its exactly the type of bike I've been hunting down for years and years now. I expected to come across a second hand model but here they are in the 21st century still being pumped out new. I have no idea why anybody would want to sit in a car stuck in traffic (except of course a Hyundai or its contextual equivalent) when there are much smarter and cooler options as these for transport.

Quantity Not Quality

I've worked in enough Asian countries to understand that when GDP is three or four times higher than the E.U or the U.S then it's only to be expected that the work rate has to be a lot faster and/or the hours a lot longer. Nevertheless I think this ad for BBDO as part of a name change to BBDO China sums up the fixation on quantity and speed over quality. Here the agency conveys that their staff are the hardest and fastest working people in the business, overwhelmingly dedicated to servicing the client - Not one reference to creativity, craftsmanship, innovation, thought leadership or any the things that contribute to really great brand building through advertising. While BBDO aren't unique in this view of the business its likely that there is little else we need to know about their approach to it.