I've worked in enough Asian countries to understand that when GDP is three or four times higher than the E.U or the U.S then it's only to be expected that the work rate has to be a lot faster and/or the hours a lot longer. Nevertheless I think this ad for BBDO as part of a name change to BBDO China sums up the fixation on quantity and speed over quality. Here the agency conveys that their staff are the hardest and fastest working people in the business, overwhelmingly dedicated to servicing the client - Not one reference to creativity, craftsmanship, innovation, thought leadership or any the things that contribute to really great brand building through advertising. While BBDO aren't unique in this view of the business its likely that there is little else we need to know about their approach to it.
Friday, 4 April 2008
Beijing Pollution
It's a really beautiful day here in Beijing today although when it isn't a bit of satirical humour like this is always welcome.
Wednesday, 2 April 2008
Subscribe to:
Posts (Atom)