Thursday, 14 June 2007

Ernest Bevin


I'm reading Alan Bullocks' Ernest Bevin at the moment. It's certainly the most comprehensive biography on Ernie Bevin, but its in some ways a disappointing book. So far I've read one sentence on his marriage and one on his daughter after 300 pages, which is a poor show. We're all a product of the people around us, and I feel that his depth has been stripped by focusing on Bevin's ascent from Trades Union Leader to Minister of Labour, by Churchill's invitation in the coalition government during the second world war. No, its not a great political history book and frankly the British never do quite get it right when trying to paint a picture of our politicians. Its generally either overblown puff pieces or pedestrian led tours of duty-to-detail like the late Roy Jenkins biography on Churchill.

Our cousins in the United States however seem to excel in this department. Maybe its because they have a bigger stage like say in Caro's biographical trilogy of LBJ or for a real left field choice, Edmund Morris' biography on Reagan: 'Dutch'. But for the real master of writing history there probably is no greater insight into power corruption and lies, than by writing your own history, as Kissinger memorably did with his autobiographical trilogy, peaking in the craft of non fiction writing with his second book (for his doctoral dissertation) 'Years of Upheaval' which saw shuttle diplomacy invented, not to mention Vietnam, oil shocks and China to mention a few.

That isn't to say the Bevin biography doesn't shine in parts. In the passage below, we find that he is under pressure in the artificial (for him) habitat as a socialist minister in the house of commons, with criticism all round when the Conservative Churchill steps up and soaks up the punishment in his defence from his own 'side' so to speak.

"To abuse the minister of Labour. He is a working man, a trade union leader. He is taunted with being an unskilled labourer representing an unskilled union. I daresay he gives offence in some quarters; he has his own methods of speech and action. He has a frightful load to carry; he has a job to do which none would envy. He makes mistakes, like I do, though not so many or so serious - he has not got the same opportunities. At any rate he is producing, at this moment, though perhaps on rather expensive terms, a vast and steady volume of faithful effort, the like of which has not been seen before. And if you tell me that the results he produces do not compare with those of totalitarian systems of government and society, I reply by saying 'We shall know more about that when we get to the end of the story'

Time and again Bevin struggles to persuade people that the British worker is motivated most when free to choose their own destiny and less commited when compelled. Only Bevin understood this and fought tooth and nail to gain their permission for anything he subsequently requested from them. This is a logic that totalitarianism never grasps.

Monday, 11 June 2007

Transparency

Once in a while I'll think about why the credits on movies include everyone involved with the production down to the second gaffers' illegitimate child. Why wouldn't the same happen on my Kellogs cornflakes? I can't help but think how theatrical it would be to have a full list of credits on a cereal box even down to Fred the forklift truck driver at the Kellogg Warehouse.

Well.. on that theme Jan Chipchase asks a splendid question today that may offer a taste of the future of marketing. What happens in a world where the kid who stitched the uppers on your Vietnamese/Chinese manufactured trainers is part of the legend/PR disaster of the brand? In an increasingly transparent world, would it be that hard to make the staff the stars. Jan Chipchase is a blog worth following as he traipses round the world with a sharp eye for what is often going on around us right now.

Saturday, 9 June 2007

おーるどぼーい - Old Boy



Wouldn't it be great if all those favourite movie scenes could be made into huge posters by uploading the image and then mounted so that you could choose how many sheets to print the job without having a city and guilds in Photoshop  

Participatory media as marketing in action is just the job at Block Posters.


Remember to use the blank side of used paper if you can.