Trashvertising

I couldn't help laughing at this bag I saw in Xidan over the weekend. I'm probably going straight to hell aren't I?

There's an anthropological/linguistic/ethnographic study in the waiting for this little number above. I'm being serious because actually it's unacceptable in many Asian cultures to wear this and yet the intended irony has gone off-skew with this example I saw in Beijing. Lauren or Angus might have a bit to say on this.

Everybody loves a bit of Exciusive design don't they? Just splendid!


Or can we safely blame Moschino for this kind of stuff.

Lifestyle Advertising

I was reminded of Rob's recent post on lifestyle advertising when I passed by these posters last week, because the people responsible for this kind of stuff evidently have no style and even more scarily, no life whatsoever. I'm hoping someone who can read Chinese might enlighten me on the copy. So bad it's good really. The first pic is worth an enlarged click in case any talent companies are on the lookout for some people in need of help; both clients and erm the talent.

Mentos

I'm very critical of using the word creative in China when its often a case of the Emperor's new clothes. So I want to plug an ad by BBH Shanghai that I saw at the AAAA awards in December. I liked it then and I like it even more now I can see some more strategic thoughts behind it.

Crucially I think it gets across some critical points about the product such as mouth feel, proximity to an open mouth and lastly (most weakly) a new product attribute of the green filling at the end. It's not brilliant but it is good and its fun. I'd expect this sort of creative to come out of Thailand usually.

Now if I could only get the commercial for children's clothes where the strategy, endline and creative was about "Children are illogical little things". It smelt like it had good planning on it. Hat tip to Madison Boom for reminding me.