QOO

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— Elon Musk (@elonmusk) December 26, 2023

International Vagrant In Burma, Japan, Thailand & Hong Kong

Hurrah!! I just received my portable hard drive back from over a year in storage and I've been looking through all the stuff again. I'm really pleased because I've got a bunch of files including my first digital photography back from when I travelled around Burma with an Olympus C-2000 that I wrote about over here. I'm really chuffed to rescue those amazing fishermen shots just down the road from Ngapali beach that you can see above and which I wrote about here and here. Then there's also the Nokia 8250 launch party in Bangkok on Feb 23, 2001. I can only remember the phone model because of the sign to the rear of this chap Johnny Doran from Saville Productions below, with 'Walk on the blue side'. Remember when a blue Screen was the latest thang? Before mobile cameras and colour displays.

There are the trips to Bagan, the ancient capital of Burma. You might need to click on it to see this stitched together panorama shot. The journey took me over 24 hours on a nightmare bus journey that I wrote about here. Bagan took a hit during an earthquake in '74 I think but its still breathtaking to imagine the monks, merchants, families, kids and officials running around this place, breathing life into it around the time that the Normans gave us a good hiding at the battle of Hastings isn't it?


I've now also got the shots from many trips to Cambodia (but not the one where I went missing in the heart of darkness for a few days) including Angkor Wat, which is just plain spesh because of all that South Indian influenced Jayavarman architecture. Khmer culture is so important to S.E. Asia.

Then there is me during my camp yachting period around the Andaman Sea. Never was a hangover washed away so quickly than by jumping off the Piraya (our boat) in the morning.



Not to mention my gay cowboy look long before Brokeback mountain was a hit. That was quite a smash hit with the ladies, if I recall correctly. Cowboy boots 'n all.

The Tokyo period which was all too short because Tokyo ROCKS as far as I'm concerned.

But the wack stuff I've saved is from Hong Kong.


And no photo story can be complete without those Bangkok nights. As a friend of mine once said. More can happen in a Bangkok night than most might expect to happen in a year. This was taken on Soi Cowboy.


And of course those Hua Hin days, weeks and months. It never occurred to me before but I guess this blog is as good a place as any to explain why this bug very memorably fell in LOVE with me and then scared the very life out of me.

Any requests? ;)

It's the Amygdala Stupid

This Evian ad is doing the rounds on the blogs and I thought it was a good time to revisit the neurological influences that drive some advertising through the our response or compulsion oriented reptilian brain or the R Complex or basal ganglia if you wish.

While I think it's a sweet execution, isn't it just crypto neuro marketing? Or is it coincidental that this was one of the biggest spreadable media (viral) content successes of the internet? Here's an updated version.

I was having a brilliant lunch with Rob last week and I realised that just shooting the breeze with him is solid gold planning lessons that ordinairly he invoices interesting brands for. So if ever there is a good reason to get blogging and get involved in the conversation instead of just reading or lurking on blogs, here it is because I've gotten to know Rob and   pester him for lunch through blogging. Though  of course it's OK if you just like to observe.

Anyway I got talking about my experience on the success of a Coca-cola drink brand called Qoo across Asia some years back because I met the Japanese creatives at Hakuhodo in Tokyo who came up with the creative concept and discovered a secret. Qoo is an expression that the Japanese make when taking a cold drink on a hot day. The beverage was named Qoo and a brand cartoon character was developed to appeal to children.

I learned that, much like the dancing babies above, the Qoo character is largely  a neurological hook; particularly for children. The cartoon character was designed sketched and refined 'on-the-fly' in focus groups with bits of paper going back and forth between the illustrator and the kids and it was seen that using traits such as a big head, baby eyes and a small body appealed to children most and there was no doubt at all which character made the kids most excited. The winning design formula had an unmistakably positive response to say the least.

This is why the product used to fly off the shelves in Asian markets. Strategically it's an RTD (ready to drink) low juice, sugared soda with a few vitamins added for marketing to mothers at a rational level, and the Qoo character for children at an emotionally responsive level. It was quite a learning experience discovering the design gestation process and seeing how well it performed with commercials as short as 15 seconds in the China market. I wrote about one execution I worked on in Hong Kong and Shanghai over here.