lazy

Chris Christie's Camel Toe

I'm in Facebook jail for the next thirty days. I posted that video clip of a US military guy throwing a puppy off the cliff. I'll try to find it and make it my header gif until I return, which is not exactly the most pressing thing in my life right now.

I'm Back on Facefuck

Most people know that they're being lied to, and from personal experience I estimate about half of them would rather pretend it's not happening and take the small balls way out and blame Donald Trump (who is admittedly a douchebag), and thus side with the CIA, FBI, Hillary Clinton, the Machine, the toxic warmongering genocidal corporate media and smear Wikileaks, rather than have a go at the real power behind the throne.

I'm back on Facefuck. 

I've had day, week and month-long bans for the most innocuous of posts so I assumed this latest account disabling due to impersonation or something was the final nail in the coffin. They have however, accepted I am who I say I am. Here's the post that earned me a month long ban. 

Early Adopters Read Shit That Doesn't Fit Their Reality

This is a really important talk on how reality is being shape by Google and Facebook algorithms. I'm very uneasy that my Facebook Stream is only loaded with people who agree with me (and there's not many of them either) but there was a time when I got exposure to new ideas and counter opinions. Not any more and I wonder if that means the internet is becoming a pajama party so much so that real life becomes a disorienting experience when people disagree with our views. This is actually a long an fascinating topic on how reality is painted and I suspect there's a glimmer of the good is being facilitated more than the bad, but not in a way that allows the good to deal with the bad when it is encountered.

Is Malika Boonmeetrakul Using Facebook & Google Before She Censors Facebook & Google?

There's a damning post on the "Democrat" opposition party's deputy spokesperson Mallika Boonmeetrakul (or มัลลิกา บุญมีตระกูล in Thai) at New Mandala. It was cogently and elegantly written by Dr.Pavin Chachavalpongpun at Prachathai originally and is a show of journalistic courage often absent in Thailand.


The question this raises is whether the likes of Google should withdraw the free Gmail they provide to allow people to snitch on the harshest and most sensitive political issue in contemporary Thailand? 


It's only right for digital giants to stay out of domestic political issues. But  should they facilitate censorship like the recent 20 year jailing of a 61 year old Thai man for sending rude SMS messages to Mallika Boonmeetrakul's Democrat Party that contravene Lese Majeste laws?


Update:


Some of the comments at New Mandala are well informed, astute and insightful:


Andrew Spooner writes: 



A week ago I wrote about the start of Mallika's pro-censorship campaign. What Pavin has missed out in his excellent piece is that Mallika announced her campaign at the exact same time as Ar Kong was being sentenced (see my piece here)


She also threatened to prosecute Anudith and MICT under article 157 if they didn't prosecute every single LM case.


Yet, at the same time, pro-Democrat voices in the Bangkok Post (Voranai etc) and Amnesty's pro-royalist Ben Zawacki are mouthing, for the first time, more liberal sentiment and condemning LM.


Personally, I sense a political strategy of pinning PT down from both sides. One pushing them towards more illiberal policies the other condemning them.


Remember that the Dems are utterly unelectable and completely incapable of forming policies that would be attractive to the Thai electorate. The only way they can ever get back into power is by destabilising the country.


I see Mallika wanting to make a name for herself, gaining coverage and attempting to set herself up as an arch defender of the "faith" and am certain Abhisit feels that there is a lot to gain from Mallika's stance.


SteveCM writes:


Abhisit is today tweeting that Ms Mallika’s proposal is not Democrat party policy – that’s fully four days after she (an official spokesperson for the party, remember) came out with it.


What to make of this belated input from the party leader? Did Mallika “go off the reservation” – or was she “flying a kite” for the leadership? One way or the other, it appears that she or it has now been hauled back in.


Ynot Writes:



Below is a copy of my response as appeared in Prachatai per Dr. Pavin’s open letter to Mullika, one of too many appalling Thai politicians.


It is very hard to shut down the internet. As soon as one site is shut down, another will arise.


I have one proposal for you (Khun Malika) that I think might help. Why don’t we stop teaching people to read and write? It seems the main problem is that people are using their reading and writing skills to spread their ideas.


Another idea might be to ban computers. We got along very well with typewriters just a few years ago. I don’t remember having any problems with people stating their unacceptable ideas to others.


As George Orwell said in the book 1984:


Freedom is slavery.
Ignorance is strength.

Memorable Pokes

Via Cultural Snow.

Why Are Brands So Lonely?

Via

Supply On Demand?

Precursor To A Spiritual Change

Hello My Lovely Friends,

First I want to thank you so very much for your concern for me. I am very touched. I also wish to apologize for a generic message to you all. But it seems the best way at the moment to get my message to you.

Things here in Sendai have been rather surreal. But I am very blessed to have wonderful friends who are helping me a lot. Since my shack is even more worthy of that name, I am now staying at a friend's home. We share supplies like water, food and a kerosene heater. We sleep lined up in one room, eat by candlelight, share stories. It is warm, friendly, and beautiful.

During the day we help each other clean up the mess in our homes. People sit in their cars, looking at news on their navigation screens, or line up to get drinking water when a source is open. If someone has water running in their home, they put out sign so people can come to fill up their jugs and buckets. 

Utterly amazingly where I am there has been no looting, no pushing in lines. People leave their front door open, as it is safer when an earthquake strikes. People keep saying, "Oh, this is how it used to be in the old days when everyone helped one another."

Quakes keep coming. Last night they struck about every 15 minutes. Sirens are constant and helicopters pass overhead often.

We got water for a few hours in our homes last night, and now it is for half a day. Electricity came on this afternoon. Gas has not yet come on. But all of this is by area. Some people have these things, others do not. No one has washed for several days. We feel grubby, but there are so much more important concerns than that for us now. I love this peeling away of non-essentials. Living fully on the level of instinct, of intuition, of caring, of what is needed for survival, not just of me, but of the entire group.

There are strange parallel universes happening. Houses a mess in some places, yet then a house with futons or laundry out drying in the sun. People lining up for water and food, and yet a few people out walking their dogs. All happening at the same time.

Other unexpected touches of beauty are first, the silence at night. No cars. No one out on the streets. And the heavens at night are scattered with stars. I usually can see about two, but now the whole sky is filled. The mountains are Sendai are solid and with the crisp air we can see them silhouetted against the sky magnificently.

And the Japanese themselves are so wonderful. I come back to my shack to check on it each day, now to send this e-mail since the electricity is on, and I find food and water left in my entranceway. I have no idea from whom, but it is there. Old men in green hats go from door to door checking to see if everyone is OK. People talk to complete strangers asking if they need help. I see no signs of fear. Resignation, yes, but fear or panic, no.

They tell us we can expect aftershocks, and even other major quakes, for another month or more. And we are getting constant tremors, rolls, shaking, rumbling. I am blessed in that I live in a part of Sendai that is a bit elevated, a bit more solid than other parts. So, so far this area is better off than others.  Last night my friend's husband came in from the country, bringing food and water. Blessed again.

Somehow at this time I realize from direct experience that there is indeed an enormous Cosmic evolutionary step that is occurring all over the world right at this moment. And somehow as I experience the events happening now in Japan, I can feel my heart opening very wide. My brother asked me if I felt so small because of all that is happening. I don't. Rather, I feel as part of something happening that much larger than myself. This wave of birthing (worldwide) is hard, and yet magnificent.

Thank you again for your care and Love of me,

With Love in return, to you all,

Anne

Brought To You By The Internet.

Whom were you talking to?

2010 Facebook Global Social Graph - Via Tony

Socialist Pig

I love this. Via Daria

It's a Brand Jim But Not As We Know It

loremipsum

One of the dilemmas of working around the world, particularly in developing economies is that while its fun and constructive to join in the online debate of brands and how they work (yawn?) there is little chance of reciprocity when sparking off any dialogue about how Asia often subverts the brand model. Here they do, and the rules frequently get broken because the hierarchy of needs are different.

All too often the pressure is on to get some interruptive wallpaper out swiftly. In low media literacy societies, the relationship between the customer and the product or service is only cemented by interruptive marketing communications within a media aperture that is recognizably not inexpensive (the trust dimensions of this, is a factor the FMCG boys know all to well in developed economies). It also touches on low involvement processing which is a fave topic of mine too.

I'll give you an example, earlier this year we won the Red Bull pitch and one of the nuggets of 'cor blimey' data is that they sold 1/2 billion cans last year in China, and will sell 3/4 Billion cans this year. The marketing people for that particular enterprise have far more pressing matters than brand dimensions, tautological backflips and transactional analysis or even displacement theory. 50% growth a year suggests the advertising fulfils a different role than say just defending market share.

No, clients like this need something 'pretty'; up and out very sharpish. Getting it done is more important than getting it done well for many of these people and even sophisticated and experienced brand stewards know the score on that one in Asia. You snooze, you lose.

Now the clients of booming businesses might enjoy the pseudo intellectual game of brand discussions and even pretend they get it. But the reality is they all too often don't and are seduced by the intoxicating sales uplift of trading-off short term efficacy against long term brand building. If growth is anticipated to be 50% or more the key issues are distribution and their commensurate B2B sales through CTN's, Supermarkets and Gas Stations.

If you're struggling with all this I'll make it plain. You're not making an ad for the guy or gal who is going to use your product. You're making an ad for the all to often creative Philistines who give the nod on distribution through a new channel. They don't want to see anything unusual. They want to see that expensive media aperture (TV & Print) used sensibly, as in 'the sensible shoes' they buy for their kids to go to school.

Put another way, they want to see an ad that looks like an ad. The bubblegum bullshit they have been raised to believe should flood the commercial break and by its very definition is a cauterized version of brand speak and the worst excesses of the Western marketing communications model. Hey, we sold them that shit don't get uppity now.

Trying to get some creative through is like interrupting a commercial break for a quick breakdown on the meaning of Christo and when he wrapped the Reichstag. (Thanks Eaon)

Now that doesn't mean it applies in all instances, but it is a general concession to the rough and tumble of commercial life when dealing with clients who don't really know how hard a brand has to fight for during tough times as it's the good times that delude us. Which is a universal condition.

This is especially so in Asia because many have never experienced protracted tough times. It's all been economic growth apart from a blip in '97, and it's the seasoned marketing people from countries that have weathered a few economic cycles that grasp it's bravery that takes marketing communications a step further, that makes it work harder.

The problem is only exacerbated in the instance of say Red Bull where there is no competition whatsoever domestically. It's so easy to make money it's almost criminal but that isn't my issue here.

While the above constitutes the 'real politick' of doing business in low media literacy societies (read your Mary Goodyear if you live inside the M25 or NY) coupled with explosive economies, I also think there are some interesting brand workouts for budding planners who will by definition need to be less myopic than the couture of working on the brand catwalks of the creative centers of the world. It's all going to get a bit more complicated and a good thing too. Those days are diminishing fast and a good example of trying to figure out what the future holds in store is best brought to life by the QQ car.

QQ is an internet company. They are LARGE as in "my God you're not going to put that inside of me are you"... but joking aside they do a lot of net stuff here in China including a messenger application we are all so familiar with. Oh wait. I forgot. Asians are far more likely to use their personal messenger for work than us white folk checking their emails to get stuff done. They like the bite sized nature and gossipy way of achieving things this way instead of the linear flow that the occidental and so called scientific model has given us and will seemingly one day break us with, given the volume of email that is required to get stuff done these days.

Going off topic briefly, email is broken. Don't do it. We deluded ourselves with thinking that immediacy is the same as efficacy. It isn't, and we probably just need to Twitter our way through projects. If you miss a tweet somebody will say something that contextualizes the momentary ignorance on your part, but that's another post for another day or maybe one for Johnnie to pick up on because he's a lot more clever than I am about stuff like that.

Anyway, QQ are massive and they do all the social media stuff that we know, love and are familiar with except for one crucial point. QQ make more money than Facebook or Myspace. They do it using the virtual currency model that is closer to Second Life, as well as ringtone download stuff, and for a popular internet brand they also do something that I love to see and have blogged about before with the YouTube-to-T Shirt phenomenon which is that the QQ brand has actualized itself in real life as the yellow car above.

Trying to get your head around a manufacturing model that is launched by a communication model is quite interesting and raises important questions about the nature of monolithic and explicitly endorsed and of course discretely endorsed brands. I quite like the way that Asia fucks around with this stuff and in principle sometimes they create a new brand question through sheer mashup ingenuity or circumstances.

Many of the branding 'rules' apply with these scenarios (or identifiable contexts) but reading some planners talk about brands so confidently, and as to what constitutes good advertising by experienced practitioners in the field, often reveals little more than pontificating and parochial dare I say it, pastoral brand observations from a global perspective.

One of the annoying ticks of U.S. internet culture as you will well know is that our Stateside cousins often think the internet starts and ends in the U.S. You will know this from the forms we need to complete asking us which state you come from or what zip code we have. Equally annoying is the notion that a few planners in London or in other creative hotspots are capable of talking about what a brand is when they've little experience of anything other than the familiar. Anybody got anything to say? Usual rules apply in the comments section below.

One last point raised by Kaiser Kuo on the phone just now, because I talked about the imitation, duplication and copy ramifications for newly industrializing Asian countries in my Chungking Express post over here, but just to muddy the waters a little more, Kaiser reminds me that the QQ brand is owned by Chevy who deny they ripped the name off the QQ Internet guys or indeed that the car model is a rip-off of the Chevy Spark of the Daewoo Matiz. 

It's gloves off marketing over here and there isn't much time for air kissing with brands.

Fink about the money!

I was over at Zeus Jones blog a few days ago, and Adrian’s post on monetization of social media got me thinking about digital again, and whereas I usually fire off a long comment when that happens, I reckon it’s time to write some thoughts down over here.

Firstly I can’t bear that word monetization. It’s the English part of me I guess, but it just feels crass that everything has to be monetized. I’m reminded of this each time I watch Fox News, because all the bullying of any (pinko Commie bastard) liberal guests they bring on to bait is won by their vulgar but implicit idea that if profit is not made then its not of worth. This is the point where I think the United States has gone slowly wrong in the last 50 years because the values it was built on are not about profit to the detriment of all else. OK I got that off my chest. Back to making money! We’ve also all got bills to pay. The environment of course being the biggest!

Yes of course there should be some sort of transactional value exchange model between social media platform providers and the people who frequent them. It does however feel like the old media model of huge profits and mass market broadcasting persuasive powers has disintegrated.

Micro-transactions work very well here in China for the most popular platform QQ using a virtual currency that is paid for in hard cash. (Kind of like a Second Life model) but this is where I like to think social media should embrace a number of revenue streams and think about revenue diversity because it’s obvious (to me) that good old fashioned bread and butter banner advertising works very effectively in Facebook. I generally love the ad to the left of their pages because they are eerily effective and are mainly China location based services making them highly relevant. In short they work. I like them even.

So we’ve got micro-transactions, and then traditional banner advertising. I like to call this distractive (contextual) advertising because if it’s good enough, then it distracts much like print advertising does today, interruptive advertising which is generally disliked but is based on the commercial break and includes pre-roll advertising as well as the hated pop up and even ideas such as “get this digital mobile phone for free as long as we can give you x number of ads a month”

I also think there are more innovative ideas that could be considered such as tiered or rewarded internet activity. Adrian has done a fine post about social media but as he correctly points out most people are hanging out on the net to get away from dull content and patronizing marketing communications. However the tiered subscription or rewarded activity is based on a model that really needs to embrace some ideas that Adam Crowe was, I think, the first to bring my attention to. The notion of data portability. The information accumulated by internet usage should belong to the customer not us.

If we (or Google or the ISPs) do the unthinkable and give our potential customers their own internet usage data to trade with us we then are truly opening up ideas loosely called the free market economy. It’s probably more American/United States than apple pie and fanny packs put together now that I think of it. This then opens up our potential customers to benefit from their data portability in the best way possible. The provider they choose to allow receipt of marketing communications from. It’s a bit like a bazaar. If you don’t like the voice of the trader or the goods they are selling, you can stay clear of them. Imagine a world where in return for premium content we permitted ourselves to exposure of specific marketing models. If the advertising sucks we make a decision about whether we can get by with lower value advertising-free content or not at all.

Either way I think we are moving into a new era of marketing communications because as an advocate of 'the medium is the message' it's clear to me that I never got ‘spammed’ while watching a commercial in a movie theatre, direct mail is lower down the food chain because its so much more cheaper to indiscriminately ‘target’ (using the language of old) with geography or basic demographics acting effectively to the point where a 3% response rate still makes it worthwhile.

But here’s the context. The internet is both a place where I can watch a Cannes winning Youtube clip and also open up my mail to be offered a larger penis or a fake Rolex watch. That never happens on TV or even direct mail and so the value of the internet is diminished by this activity. There are innovative ways around this if advertisers want to raise the perceived value for a short while. Like for example if I was P&G I would buy all the available online advertising space within a specific digital media aperture. Maybe the whole of the NYT or The Guardian for a few days. Just wipe out every ad in the online editions and put one sponsor message on there, advertising some spot removing clean or dandruff clearing shampoo. Something relevant seems appropriate!

There are ways to be creative on the internet, although finding the clients bold enough to do stuff like this is tough. Anyway in principle the point I want to end on is that it's not us who should be targeting the customers, it’s the customers who should be targeting us.

This is after all the 21st century and not the 20th. We had two world wars in that one.

Update: Adam links to this which is just the sort of example I'm talking about with P&G. i.e. buying space that would normally be filled with ads.