Monday 18 March 2013

Consumerism Has Nothing Left To Say - So Its Talking About Itself

I've always liked this postmodern form of advertising (Like Cadbury's Gorilla) because it's clever, self referential and witty. However I realise it's not about building value and is all about a quick profit (unless there's a long term commitment to  content strategy). It wont last and you can read an intelligent post on the topic over at Eaon's