If it wasn't for Doug Rushkoff I wouldn't have heard a podcast where Terrence McKenna talked about Marshall McCluhan. That odyssey hasn't abated since. I think he's one of the most important thinkers alive and here he articulates once again the case for the importance of emancipating people by harnessing their ability to create tools instead of just use tools. In other words program or be programmed. Here he is at Google with another important talk. It's about choice and alternatives. About unleashing potential.
