Wednesday, 14 October 2009

Never Hide

Ray-Ban have my absolutely all time favourite brand positioning. Even though I had my Chanel and Ferragamo sunglasses both stolen in Hong Kong in the last four months so I'm currently on the cheapos I bought from Monkgok market though I'm not sure about them. 

The music in the spreadable media above, is my kinda tune too. Does anyone else know the  rationale behind the never hide endline/positioning for a sunglasses brand? I'd be interested to know if I'm way off.