Most people in Thailand are dark skinned but as the Chinese plutocracy run the country the advertising reflects their fairer skin. I've written extensively about the pernicious effects of skin whitening creams because if you ever do advertising focus groups you can listen to impressionable young office women choosing who they go to lunch with based on their skin colour as money, career progression and hanging out with the right people is all that matters in the dog eat soi dog world of commercial materialism.
