Tuesday, 17 June 2008


Via Leland Maschmeyer who has been on a real roll this year with some of the most progressive thinking in our business or the shape of our future business. The video highlights for me what I think is probably one of the more concrete and tangible shifts of the 20th/21st century that is for the better: The emancipation of women in general.

I also happen to think that pitches should be done like this. Charts, strategies, quantitative data and qualitative dimensions mean nothing unless an agency can articulate how it's going to speak on behalf of their clients. The video above is exactly how we should be doing it in my opinion.
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