I've pointed out elsewhere that we're probably living in potentially the most exciting times for TV advertising. Dwindling attention and exploding media options leaves advertising with only a few avenues left to explore. I believe these could well be placing feelings in front of facts and spirit in front of logic.
Of course everything is contextual including the market's media literacy, the product, the category but if I was going to paint a broad stroke Fallon are body popping when it comes to advertising. Bravo!
Of course everything is contextual including the market's media literacy, the product, the category but if I was going to paint a broad stroke Fallon are body popping when it comes to advertising. Bravo!
8 comments:
Everying Is Contextual.
You should redesign your header with that dude.
Can you stop posting so much, I have work to do!
That's rich. Opinionated Sod has sucked whole days of productivity out of my life! If you don't behave I'll have a word with my friends at Narita again and mess up ya weekend! ;)
My wife calls it BLUDGING ... where we should be working, but we piss about with blogs instead.
It seems she was right. DAMN!
My mates Thai girlfriend says I'm a 'brogger'. So sweet :)
great work, especially when you take into account what we can and cannot do when advertising alcohol on TV
Good point Graham. I hadn't thought of that. Thanks for the linkage too!
To quote an old Bud catchphrase, True.
I like it more after a few viewings, not convinced its amazing though.
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