What is Transmedia?

It's fair to say that if you work in media and haven't caught on to Transmedia Planning then you are probably not part of the solution for 21st century communications. The old top down hierarchical control of media messaging that belonged to the 20th century and its devastating cultural enforcement through propaganda techniques are beginning to erode and the good thing is that it allows creativity and real engagement to flourish. What's transmedia? There are lots of explanations but flexibility and room for a story to breath is my sound-bite.

accenture

Tiger Woods quit golf, his wife left him today and as I recall accenture announced on May 26 this year that their Board of Directors had unanimously approved changing the company’s place of incorporation to Ireland from Bermuda. Via Jason

Terence McKenna - Culture & Ideology Are Not Your Friends

A few weeks back I was listening to Doug Rushkoff's media masters podcasts and introduced to an unusually voiced character (actually they all have strange voices - Robert Anton Wilson, Bucky Fuller and Tim Leary) talking about Marshall McLuhan.

The person who captured my attention was Terence McKenna. His vocabulary is compelling. I've never heard anyone speak as interesting as this remarkable man although in a different way I'm also completely wrapped up in James Ellroy's spoken word too recently.

I've been hoovering up his entire Podcast oeuvre this last couple of weeks. So far this is probably 30 hours of first time listening and then as I tend to do repeats of exceptional episodes you can add another 15 hours on top of that - I've probably got another 20 hours to go on topics that have been repeated elsewhere or shared discussion formats, so I'm coming to the end of his solo audio captured work and I'm pretty sure now that there's very little I don't know what it took the man 50 years or so to accumulate before he died prematurely just before the millennium. It was the same when I got into Chomsky a few years back and I wouldn't mind if these discoveries happened a bit more frequently, but the reason they are greats is because they are few and far between.

I can't tell you how awesome it is to listen to someone who is exceptionally erudite and articulate expound on topics as diverse as James Joyce, Ethnobotany of Shamanism and Marshall McLuhan talk on two or three subjects close to my heart that I've never heard anyone else articulate. One of those is Culture & Ideology are not your friends and I think it's a terrific introduction to the man's work. You may or may not recall I wrote something similar here.

If you like that podcast, you may find his unusual adventures into the use of hallucinogenic sacred medicines as at the very least some of the most original thinking I've come across. Even if we discount his experiences in different dimensions I haven't explored since I did this tattoo, I find his thinking, hypothesis and conclusions rewardingly creative and intelligent.

You can download "Culture Is Not Your Friend" Over Here and below is a Scribd document of the speech. You can add the iTunes library of McKenna's free flowing and unscripted orations that defy conventional use of language over at Psychedelic Salon on Matrix Masters as they  raise the bar for the spoken language of English. Terence fucking rocks. Word.