Sunday, 1 November 2009

Google Connect

One of the great things about social media is the sheer flexibility of it all. I don't have any rules and I'm completely entitled to change my mind at any moment as to how I run this blog. Management reserves the right to be an arse hole and so forth. 

However, as a fully paid up "data junkie" I had an epiphany the other day while thinking why so many of the people on Twitter are in some sort of cluster link fuck fest and yet fail to really engage in what makes Twitter delightful. So, I've decided I'm going to remove some of the social networking tools at the side of this blog (as well as pipe some of you who just link on Twitter into Friendfeed) so this is really the last chance to make it easy for yourself and join Google connect. I'll still be on it but it wont be on display as I'm cleaning up my data streams or rather going for a full on tweak that is really never ending. Click below and join in or don't. It's all good :)

For Fox Sake

The Daily Show With Jon Stewart
Mon - Thurs 11p / 10c
For Fox Sake!

Daily Show
Full Episodes

Political Humor
Health Care Crisis

Long before it was safe to do so, when the United States was reeling from the sky scraping collapse of three buildings in New York and any suggestion of even handed analysis or    probing and difficult questions was yelled down by people screaming 'they hate our freedoms'. I made my political position clear although you might be surprised to find I'm neither Democrat or Republican.

What annoys me is that those same people baying for blood invariably couldn't point to Iran on a map and are unaware of having their political opinions shaped by the media and its business driven agenda (industrial military and media complex and so forth or MIC as its often known). FOX is most certainly part of this machine as is CNN although they are both complicit in addressing real issues.

Noam Chomsky made clear this complex communication topic of media manipulation in his 'Manufacturing Consent' book. During that post 9/11 I was unpopular and (I lost friends over it) specifically yelling (to the TV) at the disgraceful cowardice of the White House Press Corps as they group fellated then POTUS Bush 43. I've also made clear my views on FOX NEWS (Fair and Balanced) over here but I think it's important that if you haven't watched how media really works that you take the time out to watch the Manufacturing Consent Video below.

There really is no excuse for not being informed and if you find it dull. Perhaps you need to  back to your day job because being part of the solution and not the problem is only for the sentient classes.

Disclaimer: Noam Chomsky is my favourite Jewish Person. I imagine if he lived a couple of thousand years ago, that with legendary embellishment he could easily morph into that other profoundly important Jewish figure..Jesus Christ. Watch this and see why he's on another level. I know of no other person who cuts through issues with such compelling truth that it leaves me bewildered as to how he made the lonely journey to what become self evident conclusions.

Green Is Green

I was taking an early morning swim yesterday. It's a good time for me to think, and as ever when I'm surrounded by the sun, the sea and the sand I'm reminded how beautiful nature is and that we're really confronted by a logic bomb when considering how the system we all conspire to take part in, points at the asymmetry of global finite resources and our wasteful production (most products don't exist within six months of their manufacture) and of course our decadent disposable lifestyles. There's a way out of this and advertising or communications has a powerful and wealth creating role to contribute towards a virtuous solution but I've written about that extensively elsewhere (and here) although intend to probably recap on some of John Grant's The Green Marketing Manifesto at some point because many of those issues were thrashed out then.

In any case, I can quickly highlight that the behavioural changes required to make a sustainable lifestyle are largely a marketing problem and where there's a marketing problem there's a business solution if supply side economics are given the credence we already do.

Anyway I was dipping a few toes into the sea and I suddenly recalled that JWT's future trends watcher Marian Salzman was predicting back in 1988 that Blue was the new Green. That we'd be seeing the environment issue as a blue one where it was once green. A lot of us didn't like it at the time because many people from the consumption classes (I use that term deliberately) are still confused as to the extent of change needed and the last thing the communication classes should be doing is confusing them with bogus rebranding efforts. Anyway, Marian was wrong as most future trend watchers are. I've enjoyed some of her work in the past but frankly I think it's time that these charlatans should put their hands up and admit their error rather than just concentrating on their successes. Don't you?

You can read how common sense and Green won the day over here, here, here and here.