Does my RSS look big in this?

What's Next In Marketing & Advertising from Paul Isakson

Beijing Art

I recieved an invite from Joy Island to see her band play at a Shopping Mall (coincidentally called Joy Shopping Mall) on Saturday and I went along to check out her band Two Oranges' music. I discovered that it was also an art and environment combo (is that the original word for mashup?) sponsored by Arrtco who seem quite clued up.

I wanted to share some snaps of the art for the time being because it was rather good and seemingly transcended the language barrier. I particularly like the feces theme on the video installation below. I think we'd all be a bit more careful about our electricity use if our notebooks or TV's took an occasional crap. Anyway here ya go it was on sale for 1200 Euros in case you are curious of the prices.

I quite like that pick up your phone and get your money ready line. QVC couldn't have put it any better could they?

The bike below looked like the frame had grown out of the trees or vice versa.

The print poster below was called something like 'Bath together, Save water'. Which reminded me of an old campaign I think from when the UK suffered a very memorable drought in 1976. Beijing is almost rain free and needs to pump its water in from further and further afield each year as its next to a desert. I can't help thinking about Frank Herbert's SF book Dune that I was into as a lad and where water is so scarce on the desert planet Arrakis that it is considered an honour to be spat upon.

Lastly I really like this piece which with a bit of typography help and a couple of word tweaks would have got a full 10 out of 10 for its 25 mini frames. Each contained a line that built up a narrative of human development from nature to robot and one particularly poignant frame on the bottom left with a jet plane and the planet earth, and the line; "They began to see the world as a plaything" which is kind of true when I think about say the time I took a plane to the airport and jumped on the next random flight out - I ended up in Phnom Penh. Imagine when most people in China can afford to do that. I'm guessing it's not too far off.

Update: Today's China Daily reports today that 97 airports are to open in China within 12 years. Naturally this is seen as only a good thing because the West taught China that the only benchmark worth knowing is the economic growth that we are all seemingly choking on.

Beijing Yoof

Beijing is much more restrained than Shanghai when it comes to self expression but there are pockets of the cool kids, particularly in the Xidan area which I've taken to exploring to see if there's anything interesting.

I guess that Harajuku thing is beginning to emerge more confidently here and it makes a welcome break from the monotony of monotone or overkill on the colour red. I really like these folk because they have that spark of life which frankly takes a bit of courage. Some people like to invoke the 'nail that sticks out, gets hammered in' rule of thumb for Asia but I say bollocks to that. The nail that sticks out gets noticed.

....unlike most ego driven marketing communications that sadly pass for 'creative'. Few people are willing to champion these folk and yet they are just as valid a part of modern China as the migrant workers who build the endlessly emerging skyline. I also find them refreshingly modest and unchippy.