Dave

What's not to like about this campaign for the conservative party leader, David Cameron, in the run up to the United Kingdom's general election? There's a bunch of stuff in politics which I find disheartening, as there's so little between the parties in terms of ideology that arguably there's little to take seriously. That's both Stateside and in the UK.

However, these posters hit the spot for electorate participation. They draw the poison on the usual political invective don't you think? There's a more interesting write up on the topic over at Russell's and for an instantaneous slice of sentiment you should go to the #mytorytombstone search hashtag on Twitter.

Augment Your Amygdala

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

Well not unless you really have to. I can see some clever uses for augmented reality with some simple caveats. As little as possible and with the least amount of distraction. Unless you're one of those people who really needs another screen between you and reality. 

Oh you can't hear me? 

Well why not take that bluetooth earpiece out and I'll repeat it for you.

Via Ed.

Visible & Invisible Lines

I've been unpacking some stuff that hasn't seen the light of day for quite a while and I came across this classic email I received from Andreas after a meeting I think about a pitch for the German Railways (Deutsche Bahn) when I worked for BBDO in Dusseldorf. I hope Andreas doesn't mind (he's actually one of the more polished creatives I've worked with and was ahead of the curve on social media circa 2003) but I'm using it because it also highlights one of the pressures of what I've called parachute planning. 

That is, turning up in a new country in a new agency with a bundle of business issues that need to be resolved such as new pitches, saving existing accounts and raising the standard of work in progress, all with a bunch of people who are quite rightly suspicious of what you can do until you deliver. And yeah, in a different language sometimes. It's not for the faint hearted.

I've also got some sweet stuff from Hakuhodo in Hong Kong that will make your hair curl. Expect a few retro posts while I'm unpacking stuff I'd long forgotten about or otherwise.