Via Johnnie Moore who is really doing some of the most inspirational podcasts called "Hugh and the Rabbi" along with Mark Earls about subjects like authenticity in organisations and of course their marketing. Check them out and more over here.
Saturday, 12 April 2008
Daily Stats
Depressing really, my own colleagues don't find me Interesting at all! Or maybe it's because Blogspot has only recently been allowed in China! Seriously though the unsung secret of Blogging is Google Analytics. It's the only quantitative evidence I am hopelessly addicted to. It'sa deep diving internet analytical tool that has taught me a lot about how to think through e-commerce, click through and bounce rates, search engine optimization and all the other features and benefits that will appeal to even the most creative planners amongst us. The numbers above don't reflect the RSS subscribers I have, although I intend do a post about Feedburner (and/or Feedsky for China) soon because its interesting and also the political implications of RSS readers and subscribers are quite considerable in places like China where pluralism of opinion is often anathema.
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